A presentation on why and how talent communities are key in the digital age

6. Recruiting in the Digital Age Community|SocialRevolution|Digital Recruiting 1+ 3 5

7. Community Recruiting is Complex Community is good for you Your voice is important

8. Different Instruments Different Notes Different Sounds Different Gifts

9. Recruiting is Complex College & Diversity Recruiting Search Engines Career Site Recruiting Events CRM Mobile Recruiting ATS System Recruiting Micro Sites Sourcing Tools Employee Referrals Job Distributors Job Aggregators Social Networks & Media Job Boards Recruiter Contacts Reporting & Analytics

10. VICE PRESIDENT Kelly Chapel Wimmer Solutions PRESIDENT Kristen Hill Amazon SECRETARY Silke Habedank, Moss Adams LLP TREASURER Tony Muhlenkamp MEMBERSHIP Zoe Stamolis VP, Parker Services PROGRAMS Jim Hedington Starbucks PROGRAMS Kelly Cartwright The Newman Group, SOCIAL EVENTS Karen Foster Premera Blue Cross PROGRAMS TEAM Marcie Glenn Another Source TECHNOLOGY Marvin Smith Microsoft TECHNOLOGY Tom Zinser ADP VirtualEdge MEMBERSHIP Annie Rihn Zillow.com

11. NWRA Special Interest Group: Sourcing The Sourcing 7 Team Michelle Geocaris-Starbucks Kay Kelison – Microsoft Jeremy Langhans-Starbucks Marvin Smith-Microsoft Tito Magobet –Gates Foundation Bryan Reichert—Amazon Amybeth Hale—editor, SourceCon & Fordyce Letter

12. From WASH to the other WASH

13. Lance “thelance” Haun

14. BE A INNOVATOR BE A COLLOBRATOR BE A PARTNER BE A CHANGE-MAKER BE A COMMUNITY MEMBER RECRUITING LEADERSHIP

15. Social Revolution

16. Social Revolution Influences on Recruiting Digital Persona (Traits) Web 2.0 World Segments on the Web Digital Branding Multiple Generations

17. Digital Divide

18. Digital Accent

19. Digital Accent

20. Digital Accent

21. Digital Accent

27. Digital Natives Digital Immigrants Digital Retards Digital Refugee

29. Facebook Frightens Me

30. Prehistoric Early Web Web 1.0 Web 2.0 2005- ? 1990-1995 1995-2005

31. 50 million 450 million 100 million

32. 50 million 450 million 100 million

34. Blogs

35. E-communities

37. Feel (Attitudes)

38. Think (Interests)What Does This Mean For Recruiting?

39. Different Generations Challenges Each generation seems to have its own cultural, language and values to which it responds to messages Boomers Be All You Can Be 3 Generations Generation X An Army of One You Have Made Them Strong; We will Make Them Army Strong Generation Y (Millennial)

40. Recruiting in the Digital Age

41. Driving Talent Direct To Your Career Site

43. Interests of Passive Game Prospects Sent email to “2847” “1764” or >70% Visited

44. Blogs: Virally Spreading the Word Small game blogs are known for trolling job postings to find leaked information and break a story.

50. What Is A Talent Community? Capture Passives & Apply Drop Offs Drive Boomerang Hires & Viral Referrals Increase Referrals By 25% to 50% Re-Recruit Past Applicants & Drive Viral Referrals Automate Drip Marketing To Prospects Centralize & Automate Recruiter Contact Marketing

51. Sneak Peak We Still Serve

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53. 48

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55. Marvin Smith Talent Community Development marvin.smith@microsoft.com To request a business card Text: 50500 talentcommunity