1) The digital content market has changed significantly in recent years, with many vendors upgrading, modifying, extending, or removing their product and technology offerings. 2) Solutions offerings, go-to-market strategies, and vendor strategies are also changing as the market shifts towards cloud, SaaS, mobile, and focusing on customer experiences. 3) Given these significant changes, companies should understand the current market dynamics, prepare for future changes, and look for ways to grow their business through new solutions, business processes, analytics, and decisions tailored to customers.

1. H THE DIGITAL CONTENT MARKET…
WHAT IS YOUR NEXT BEST ACTION?
Martyn Christian
Thomas S. Senger
Managing Partners

2. HYPOTHESES - 4 THINGS…..
1. Digital content market dynamics have changed significantly in last
2-3 years
2. Product & technology offerings are being upgraded, modified,
extended and trashed as the market goes through a major schism
3. Solutions offerings, Go-To-Market tactics and Vendor strategies are
all changing
4. What should you do next?

3. DIGITAL CONTENT MARKET DYNAMICS 1

4. DIGITAL CONTENT MARKET DYNAMICS
IBM
OpenText
Oracle
Microsoft
EMC
Hyland
(Lexmark)
10+ Other Vendors
over $10mn in
annual revenue
12012 2015
Source: Gartner Group

5. DIGITAL CONTENT MARKET DYNAMICS 1
Solution
Solution
Solution

6. DIGITAL CONTENT MARKET DYNAMICS 1

7. DIGITAL CONTENT MARKET DYNAMICS
9 funding rounds
$540mn in investment
< 500 staff
Launched Feb 2014
2.6mn users
800,000 Paying Customers
1
Blog – “Echo Chamber” … How easy it is to just hear the first piece of that analysis not the rest

8. PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
2

9. 2PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED

10. PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
2
http://www.ibm.com/developerworks/cloud/library/cl-open-architecture/

11. PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
2
http://help.sap.com/saphelp_smp303svr/helpdata/en/7b/ff39bd70061014a4bdc5d53e26b803/frameset.htm

12. But where is the business value…?
PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
Cloud
SaaS
Mobile
2

13. 11 funding rounds
$558mn in investment
< 1500 staff
Launched 2005
24mn users
34,000 Paying Customers
PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
Cloud
SaaS
Mobile
2

14. SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
3

15. SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
3
http://www.gartner.com/smarterwithgartner/the-rise-of-the-business-moment/

16. SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
3
http://chiefmartec.com/2011/08/amazing-graphic-of-customer-experience-touchpoints/
Blog - Content
Management is Now
Content Marketing

17. SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
3
http://jimsinur.blogspot.co.uk/2014/03/kofax-transform-2014-making-first-mile.html

18. Moments
Experiences
Miles
3SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
But where is the business value…?

19. 2 funding rounds
$220mn in investment
< 1100 staff
Launched 2002
8500 clients
3SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
Moments
Experiences
Miles

20. WHAT SHOULD YOU KNOW AND WHAT
SHOULD YOU DO NEXT?

21. WHAT SHOULD YOU KNOW AND WHAT
SHOULD YOU DO NEXT?
$ Billions
4
Moments
Experiences
Miles
Cloud
SaaS
Mobile

22. Technology and
capability is becoming
more accessible and
more affordable –
every single day
Solutions, business
process apps, analytics,
insight and decisions
are becoming more
segmented and granular
– every single day
4WHAT SHOULD YOU KNOW AND WHAT
SHOULD YOU DO NEXT?

23. YOUR NEXT BEST ACTION……………..UNDERSTAND
.…PREPARE
…GROW
..NOW!

24. OUR CREDENTIALS