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1. World Information Technology and
Communications
Market Shares, Trends And Forecasts
Martin Hingley, Managing Director, ITCandor Limited
Contact: Martin_Hingley@Yahoo.co.uk
ITC Analyst Report

2. Agenda - Market Shares, Trends And Forecasts
In World ICT Markets
• Methodology
• Worldwide ICT by Revenue, Net Profit, Profit Margin, Headcount
• Regional ITC by Category
– Americas
– EMEA
– Asia Pacific
• EMEA ITC Market Shares
– IT
• Hardware
• IT Service
• Software
– Telecom Service
• Conclusions – Some Observations on Regional and Category Differences
ITC Analyst Report

3. Methodology – The ITCandor Market Model
• The ITCandor Market Model is based on vendor quarterly financial results
• Vendors are chosen on a ‘top-down’ basis as representative of their leadership
in categories and regions
• Categories are chosen as those important to the ITC market
– Hardware
– IT service
– Software
– Telecom Service
• Regions are chosen as representative of world markets
– Americas
– Asia Pacific
– EMEA
• Forecasts are produced by looking at trends in previous quarters, knowledge of
previous market development and economic indicators
ITC Analyst Report

4. Worldwide - ICT Revenue Growth By Region
2004-2009 Constant Currency (Long View)
•Asia Pacific has
30% under-performed
other regions since
Americas 2008
20%
•EMEA has been
Revenue Growth %
under-performing
10% other regions in
Worldwide 2006 and 2007
EMEA
Asia Pacific
0% •The Americas
out-performed
otter regions in
-10% 2006 and 2007
•Constant currency
-20% views show
comparative
2004 2005 2006 2007 2008 2009 growth by region
-30%
Notes: America and Worldwide ICT in $US, Asia Pacific in Yen and EMEA in €
Source: ITCandor
ITC Analyst Report

5. Worldwide - ICT Revenue Growth By Region
2004-2009 Constant Currency (Shorter View)
•Worldwide ITC downturn
30% started with significant
2007 2008 2009 decline from Q408 onwards
20% •Asia Pacific has been
Worldwide doing worst of the three
Revenue Growth %
regions over the last three
10% quarters
•The Americas curve is
shallower than others, but
0% Americas
EMEA is beaten by EMEA in
recent quarters
-10% •EMEA shows a distinct
improvement in Q209, but
is expected to show a
-20%
double-dip in Q3
Asia Pacific
-30%
Notes: America and Worldwide ICT in $US, Asia Pacific in Yen and EMEA in €
Source: ITCandor
ITC Analyst Report

6. Worldwide - ITC Revenue by Category and
Quarter – 2003-2009 ($US Billion)
•Telecom
$1,200
Service is by
far the largest
$1,000 single category
•IT Service
Telecom Service remains above
$800
the other two
IT categories
$600
•Software
closes the gap
$400 on Hardware,
IT Service but remains
Hardware behind
$200 Hardware
Software
throughout the
$0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 forecast
Source: ITCandor
ITC Analyst Report

7. Worldwide – ITC Revenue Growth Forecast
by Category – 2003-2013 ($US Billion)
•Strong growth
50%
in Telecom
Telecom Service
Services in
40% 2006-7 fails to
protect it from
30% the downturn
ITC Total
•Hardware
20% performs worst
to 2009, but
Software
10% leads us out
Hardware
IT Service •Software
0% curve is
shallower, has
-10% best growth in
2012-13
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
-20%
Source: ITCandor
ITC Analyst Report

8. Americas – ITC Revenue by Category and
Quarter – 2003-2009 ($US Billion)
•Market size is
$300 very seasonal
with Q4 peaks
$250 •Telecom Service
has out-
Telecom Service performed other
$200 categories since
2006
•IT Service is
$150 strong (in
IT Service comparison with
other regions)
$100
Hardware •Software
challenges
$50 Software Hardware from
2009
2003 2004 2005 2006 2007 2008 2009
$0
Source: ITCandor
ITC Analyst Report

9. Americas – ITC Revenue Growth by Category
and Quarter – 2003-2009 ($US Billion)
•Very strong
70% growth –
especially from
60%
AT&T in Telecom
50% Service in 2005-
Revenue Growth %
2007
Telecom Service
40% •Software has
been strongest
30%
of IT categories
ITC Total
20% •Hardware had
poor growth
10% Software from 2005
Hardware onwards, but will
0%
lead us out of
IT Service the downturn
-10%
-20%
2004 2005 2006 2007 2008 2009
-30%
Source: ITCandor
ITC Analyst Report

10. Americas – ITC Revenue Forecast by
Category – 2003-2013 ($US Billion)
•2007 and 2008
$1,200 were very strong
•The decline in
$1,000 2008-9 is
Telecom Service significant with
ITC spending
$800 returning to 2005
levels
•Telecom
$600 Services remains
IT Service the largest
category in later
$400 years
Hardware
Software •Software
$200 challenges - but
does not
overtake -
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Hardware
$0
Source: ITCandor
ITC Analyst Report

11. Americas – ITC Revenue Growth Forecast by
Category – 2003-2013 ($US Billion)
•Strong growth
50%
in Telecom
Services in
40% Telecom Service
2006-7 fails to
Revenue Growth %
protect it from
30% the downturn
•Hardware
20% ITC Total performs worst
to 2009, but
Software leads us out
10%
Hardware •Software
IT Service
0% curve is
shallower, has
-10% best growth in
2012-13
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
-20%
Source: ITCandor
ITC Analyst Report

12. Americas – ITC Net Profit Forecast by
Category – 2003-2013 ($US Billion)
•Profit drops
$80
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 out of
Hardware and
$70
Telecom Service
remains low
throughout
$60
IT Service latter years
Software
$50 •Software and
IT Service
$40 retain high
absolute
$30 profits
throughout
$20
•Telecom
$10
Service profits
Hardware drop from
$0
2008 onwards
Source: ITCandor
ITC Analyst Report

13. Americas – ITC Headcount Forecast by
Category – 2003-2013 (Millions)
•ITC
3.0
employment
peaks at 6.7
2.5 million in Q408
Telecom Service •Employment
2.0 IT Service drops in total
to 5.5 million
by 2013
1.5
•Hardware
Software employment
1.0 grows while
Hardware
the other
categories
0.5 drop from
2009 onwards
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
0.0
Source: ITCandor
ITC Analyst Report

14. Asia Pacific – ITC Revenue by Category and
Quarter – 2003-2009 (¥Japan Billion)
•Market size is
¥35,000 very seasonal
2003 2004 2005 2006 2007 2008 2009
with a Q1 peak
¥30,000 •Telecom Service
Telecom Service has out-
performed other
¥25,000
categories since
2006
¥20,000
•Hardware is by
far the strongest
¥15,000 IT category
•IT Service is
¥10,000 Hardware weaker than
IT Service Hardware
¥5,000 •Software
Software remains the
smallest category
¥0
Source: ITCandor
ITC Analyst Report

15. Asia Pacific – ITC Revenue Growth by Category
and Quarter – 2003-2009 (¥Japan Billion)
•Software has
40% consistently out
performed other
30% categories in
Software most quarters
Revenue Growth %
20% •Telecom Service
Hardware Telecom Service shows similar
10% growth to other
categories
ITC Total
0% •Hardware has
consistently
IT Service
-10% under-performed
other categories
-20% since the middle
of 2008
-30% •IT Service has
done relatively
2004 2005 2006 2007 2008 2009 well over the last
-40%
year
Source: ITCandor
ITC Analyst Report

16. Asia Pacific – ITC Revenue Forecast by
Category – 2003-2013 (¥Japan Billion)
•2007 and 2008
¥140,000 were very strong
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
•The decline in
¥120,000 2008-9 is
Telecom Service significant with
ITC spending
¥100,000
around 2005
levels
¥80,000
•Telecom
Services out-
¥60,000 performs other
categories
throughout
¥40,000 Hardware
IT Service •Software
continues as the
¥20,000 smallest category
Software
¥0
Source: ITCandor
ITC Analyst Report

17. Asia Pacific – ITC Revenue Growth Forecast
by Category – 2003-2013 (¥Japan Billion)
•Software
30%
growth has a
shallower
Telecom Service downturn, but
20%
Revenue Growth %
Software takes longer to
recover
10%
•Hardware has
ITC Total the steepest
0% fall, but
IT Service recovers
fastest in 2010
-10%
•Telecom
Service stays
-20% Hardware on a par with
overall ITC
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 trends
-30%
Source: ITCandor
ITC Analyst Report

18. Asia Pacific – ITC Net Profit Forecast by
Category – 2003-2013 (¥Japan Billion)
•Profit drops
¥6,000 most steeply in
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Hardware, but
(unlike in other
¥5,000 regions) recovers
Telecom Service in 2010
¥4,000 •Telecom
Service’s high
profits reduce
¥3,000 and stay low
IT Service •IT Service
becomes the
¥2,000 most profitable
category from
2010 onwards
¥1,000 Software
•Software profits
Hardware are consistent,
but remain the
¥0
smallest category
Source: ITCandor
ITC Analyst Report

19. Asia Pacific – ITC Headcount Forecast by
Category – 2003-2013 (Millions)
•ITC
3.0 employment
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 peaks at 5.4
million in 2008
2.5
•Employment
Telecom Service drops in total to
4.8 million in
2.0
2013
•Hardware
1.5 IT Service Hardware employment
grows -
overtakes IT
1.0 Service in 2012
•Telecom Service
loses 390k
0.5 Software employees
between 2005
and 2013
0.0
Source: ITCandor
ITC Analyst Report

20. EMEA – ITC Revenue by Category and
Quarter – 2003-2009 (€Euro Billion)
•Market size is
€300 very seasonal
2003 2004 2005 2006 2007 2008 2009 with a Q4 peak
€250 •Telecom Service
peaked in Q1
2008 mainly due
Telecom Service to Vodafone’s
€200
results
•IT Service is
€150 clearly the
largest IT
category
€100 IT Service
•Software closes
Hardware the gap, but
remains smaller
€50
than Hardware
Software
€0
Source: ITCandor
ITC Analyst Report

21. EMEA – ITC Revenue Growth by Category
and Quarter – 2009-2013 (€Euro Billion)
•Telecom
25% revenues show
20% greater peaks
Telecom Service and troughs than
15% other categories
Revenue Growth %
10% •Software has
Software stronger growth
5% in most quarters
0% ITC Total •IT Service tends
IT Service to under-perform
-5% other categories
Hardware
-10% •Hardware and
Software show
-15%
steepest decline
-20% in 2009
-25%
2004 2005 2006 2007 2008 2009
-30%
Source: ITCandor
ITC Analyst Report

22. EMEA – ITC Revenue Forecast by
Category – 2003-2013 (€Euro Billion)
•2008 was the
€1,200 peak year
•Value in 2010
will be similar to
€1,000
2005
•Telecom
Telecom Service
€800 Services remains
the largest
category in later
€600 years
•IT Service is
IT Service consistently the
€400
strongest IT
Hardware category
€200 •Software closes
Software the gap - but
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 does not
€0 overtake -
Hardware
Source: ITCandor
ITC Analyst Report

23. EMEA – ITC Revenue Growth Forecast by
Category – 2003-2013 (€Euro Billion)
•Software has
20% the strongest
growth, except
15% Software for in the
recovery period
Revenue Growth %
ITC Total 2010-2011
10%
•Hardware’s
5% Telecom Service decline is
steepest, but
IT Service
out-strips other
0%
categories in the
recovery
-5%
•IT Service
shows the same
-10%
growth as overall
Hardware ITC
-15%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
-20%
Source: ITCandor
ITC Analyst Report

24. EMEA – ITC Net Profit Forecast by
Category – 2003-2013 (€Euro Billion)
•Hardware profit
€140 drop and
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
remains low
between 2009
€120
Telecom Service and 2013
•Software profits
€100
remain the most
consistent of
€80 categories
•IT Service
€60 profits take over
from Telecom
Service in 2012
€40 IT Service
•Telecom Service
profits drop from
€20 Software 2008 onwards
Hardware
€0
Source: ITCandor
ITC Analyst Report

25. EMEA – ITC Headcount Forecast by
Category – 2003-2013 (Millions)
•ITC
4.5 employment
drops from a
4.0 peak of 8.3
Telecom Service
million in 2007 to
3.5 7.0 million in
2013
3.0
•Hardware
2.5 overtakes
IT Service Software in 2009
2.0 •Telecom Service
remains by far
1.5 the largest
employer in
Hardware
1.0 EMEA
Software •IT Service loses
0.5
800k employees
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 between 2007
0.0
and 2013
Source: ITCandor
ITC Analyst Report

26. Worldwide Market Shares – All ITC – Year to
Q208 and Q209 ($US Trillions)
AT&T IBM DT AT&T IBM DT
HP 1.7% 1.5% 1.3% HP 1.6% 1.5% 1.3%
1.9% Telefonica 1.7% Telefonica
1.3% 1.2%
Vodafone Vodafone
1.1% 1.3%
Sony Sony
1.1% 1.1%
Others Others
90.1% 90.4%
Total: $6.68T Total: $6.17T
Source: ITCandor
ITC Analyst Report

27. Worldwide Market Shares – Hardware –
Year to Q208 and Q209 ($US Trillions)
HP HP
7.3% 7.4%
Samsung Samsung
6.0% 5.7%
Nokia Nokia
6.6% 5.7%
Sony
Sony
5.6%
5.5%
Dell
Dell
4.4%
4.4%
Others Hitachi
Hitachi Others
64.1% 3.5%
3.3% 64.9%
Cisco Cisco
2.7% 2.8%
Total: $1.22T Total: $1.07T
Source: ITCandor
ITC Analyst Report

28. Worldwide Market Shares – IT Service –
Year to Q208 and Q209 ($US Trillions)
HP Siemens HP
Siemens
IBM 1.3% 2.7% Google IBM 2.5%
2.1% Google
4.0% 4.1%
1.3% 1.6%
AT&T
AT&T
1.4%
1.5%
Amazon
Amazon
1.2%
1.5%
Fujitsu
1.2% Fujitsu
1.4%
Others Others
86.9% 85.2%
Total: $1.47T Total: $1.39T
Source: ITCandor
ITC Analyst Report

29. Worldwide Market Shares – Software –
Year to Q208 and Q209 ($US Billions)
Accenture
Accenture
Microsoft 3.5% IBM Microsoft 3.6% IBM
4.2% 3.1% 4.1% 3.2%
Oracle Oracle
2.7% 2.9%
Symantec
0.9% Symantec
SAP 0.8%
0.8% SAP
0.6%
CA CA
0.6% 0.6%
Others Others
84.1% 84.1%
Total: $661B Total: $645B
Source: ITCandor
ITC Analyst Report

30. Worldwide Market Shares – Telecom Service –
Year to Q208 and Q209 ($US Trillions)
DT
Telefonica Telefonica DT
2.1%
AT&T 2.4% AT&T 2.5% 2.3%
Vodafone Vodafone
2.5% 2.4% 2.7% 2.0%
FT FT
1.8% 1.8%
Tel Italia Tel Italia
1.3% 1.3%
Sprint Sprint
1.2% 1.1%
Others Others
86.2% 86.2%
Total: $3.33T Total: $3.06T
Source: ITCandor
ITC Analyst Report

31. Americas Market Shares – All ITC – Year
to Q208 and Q209 ($US Trillions)
HP HP
IBM IBM
AT&T 2.1% Sprint AT&T 2.4%
1.9% 2.0% Sprint
3.8% 1.7% 4.0%
1.6%
Dell Dell
1.7% 1.5%
Telefonica Telefonica
1.4% 1.5%
Apple
Apple
0.8%
1.0%
Others Others
86.6% 86.0%
Total: $2.21T Total: $2.09T
Source: ITCandor
ITC Analyst Report

32. Americas Market Shares – Hardware –
Year to Q208 and Q209 ($US Billions)
HP HP
9.8% 10.2%
Dell Dell
9.2% 8.5%
Apple Apple
4.1% 5.1%
Sony Sony
4.5% 4.4%
Samsung Samsung
Others 4.7% Others
62.2% 62.0% 4.4%
Cisco Cisco
2.8% 3.0%
Canon Canon
2.7% 2.5%
Total: $369B Total: $334B
Source: ITCandor
ITC Analyst Report

33. Americas Market Shares – IT Service –
Year to Q208 and Q209 ($US Billions)
AT&T AT&T
IBM HP IBM 3.2% HP
2.8%
4.4% 1.4% Amazon 4.6% 2.8%
1.6% Amazon
Google 2.0%
1.7% Google
CSC 2.0%
1.8% CSC
1.9%
Siemens
1.8%
Siemens
1.5%
Others Others
84.4% 82.0%
Total: $574B Total: $539B
Source: ITCandor
ITC Analyst Report

34. Americas Market Shares – Software –
Year to Q208 and Q209 ($US Billions)
Accenture Accenture
Microsoft 3.2% Oracle Microsoft 3.4% Oracle
4.1% 3.0% 3.8% 3.2%
IBM IBM
2.9% 3.0%
Symantec Symantec
1.0% 1.0%
CA
0.7% CA
0.7%
EMC EMC
0.7% 0.6%
Others Others
84.4% 84.3%
Total: $303B Total: $302B
Source: ITCandor
ITC Analyst Report

35. Americas Market Shares – Telecom Service –
Year to Q208 and Q209 ($US Billions)
AT&T Sprint AT&T Sprint
7.0% 4.0% 7.3% 3.7%
Telefonica Telefonica
3.1% 3.3%
DT DT
1.7% 1.7%
Tel Italia Tel Italia
0.9% 0.7%
Vodafone Vodafone
0.7% 0.5%
BT BT
0.2% 0.2%
Others Others
82.5% 82.6%
Total: $960B Total: $915B
Source: ITCandor
ITC Analyst Report

36. Asia Pacific Market Shares – All ITC –
Year to Q208 and Q209 (¥Japan Trillions)
Hitachi Fujitsu China Tel AT&T IBM DT
Sony 1.9% 1.6% 1.3% HP 1.7% 1.5% 1.3%
1.9% Samsung 1.9% Telefonica
1.7% 1.3%
Nokia Vodafone
1.4% 1.1%
Sony
IBM
1.1%
1.1%
Others Others
89.2% 90.1%
Total: ¥212T Total: ¥179T
Source: ITCandor
ITC Analyst Report

37. Asia Pacific Market Shares – Hardware –
Year to Q208 and Q209 (¥Japan Trillions)
Sony Sony
7.6% 7.9%
Hitachi Hitachi
7.7% 7.7%
Samsung Samsung
7.5% 7.2%
Nokia Nokia
6.4% 5.7%
Others Others Toshiba
58.9% Toshiba
59.7% 4.6%
4.3%
Fujitsu Fujitsu
3.8% 3.7%
HP HP
3.7% 3.5%
Total: ¥47.7T Total: ¥37.5T
Source: ITCandor
ITC Analyst Report

38. Asia Pacific Market Shares – IT Service –
Year to Q208 and Q209 (¥Japan Trillions)
IBM IBM
Fujitsu China Tel Fujitsu China Tel
4.6% 4.5%
5.1% 1.9% 5.4% 2.3%
HP
HP
1.3%
2.1%
NTT
2.2% NTT
2.0%
Google
1.4% Google
1.9%
Siemens
1.8% Siemens
1.6%
Others Others
81.6% 80.1%
Total: ¥29T Total: ¥27T
Source: ITCandor
ITC Analyst Report

39. Asia Pacific Market Shares – Software –
Year to Q208 and Q209 (¥Japan Trillions)
Microsoft Microsoft
Oracle
IBM 4.6% Oracle IBM 4.4%
2.7% 4.6% 2.8%
4.5% Accenture
Accenture
2.4%
2.2%
Symantec
Symantec 1.0%
0.8%
HP HP
0.6% 0.6%
CA CA
0.7% 0.6%
Others Others
83.8% 83.5%
Total: ¥10.5T Total: ¥9.6T
Source: ITCandor
ITC Analyst Report

40. Asia Pacific Market Shares – Telecom Service
– Year to Q208 and Q209 (¥Japan Trillions)
Vodafone Vodafone
Telstra 0.7% AT&T Telstra 0.8% AT&T
NTT NTT
1.8% 0.4% 1.6% 0.4%
China Tel 0.3% China Tel 0.4%
1.8% Tel Italia 2.1% Tel Italia
0.1% 0.1%
DT DT
0.0% 0.0%
Others Others
95.0% 94.6%
Total: ¥125T Total: ¥104T
Source: ITCandor
ITC Analyst Report

41. EMEA Market Shares – All ITC – Year to
Q208 and Q209 (€Euro Trillions)
DT DT
Vodafone Vodafone
FT 2.5% FT 2.8%
2.8% Telefonica 2.3% Telefonica
2.8% 2.9%
2.1% 2.1%
HP HP
1.8% 2.1%
IBM IBM
1.5% 1.5%
Tel Italia Tel Italia
1.4% 1.4%
Others Others
85.2% 85.0%
Total: €1.73T Total: €1.66T
Source: ITCandor
ITC Analyst Report

42. EMEA Market Shares – Hardware – Year
to Q208 and Q209 (€Euro Billions)
HP HP
6.1% 6.4%
Nokia Nokia
6.9% 6.3%
Samsung Samsung
3.8% 3.9%
Cisco Cisco
2.9% 3.2%
Sony Sony
2.9% 3.2%
Dell
Dell
2.1%
2.5%
Apple
1.4% Apple
1.9%
Others Others
73.9% 72.5%
Total: €415B Total: €358B
Source: ITCandor
ITC Analyst Report

43. EMEA Market Shares – IT Service – Year
to Q208 and Q209 (€Euro Billions)
Siemens HP Siemens HP
2.6% 0.9% BT 2.1% 1.8% BT
IBM IBM
1.3% FT 1.4%
2.4% 2.6% FT
1.1% 1.2%
Cap Gemini Cap Gemini
1.1% 1.2%
DT
DT
1.2%
1.1%
Others Others
89.4% 88.6%
Total: €637B Total: €576B
Source: ITCandor
ITC Analyst Report

44. EMEA Market Shares – Software – Year
to Q208 and Q209 (€Euro Billions)
Microsoft Microsoft
IBM IBM
Accenture 2.9% 2.0% Oracle Accenture 3.1%
3.0% 3.3% 2.2% Oracle
1.6% 1.9%
SAP
SAP
0.7%
0.7%
Symantec
Symantec
0.5%
0.4%
HP HP
0.4% 0.4%
Others Others
88.9% 88.0%
Total: €253B Total: €245B
Source: ITCandor
ITC Analyst Report

45. EMEA Market Shares – Telecom Service –
Year to Q208 and Q209 (€Euro Trillions)
DT Vodafone DT Vodafone
FT 2.9% 3.7% FT 3.6% 3.3%
3.3% 3.7%
Telefonica Telefonica
2.8% 3.1%
Tel Italia
1.9% Tel Italia
2.2%
BT
1.1% BT
1.0%
AT&T
0.7% AT&T
0.8%
Others Others
83.5% 82.3%
Total: €1.23T Total: €1.09T
Source: ITCandor
ITC Analyst Report

46. Worldwide Major ITC Vendor Revenue
Evolution – Rolling 4Qs ($US Billions)
•HP (including
$140
EDS revenues
HP* historically)
heads the ITC
$120
market
AT&T •AT&T and other
$100 Telecom Service
suppliers have
IBM
grown strongly
$80 •IBM and
Deutsche Telekom
Samsung have
grown relatively
$60 Samsung slowly
Vodafone
$40
Telefonica
$20
2004 2005 2006 2007 2008 2009
Source: ITCandor
ITC Analyst Report

47. Americas Major ITC Vendor Revenue
Evolution – Rolling 4Qs ($US Billions)
•AT&T’s US focus
$90
makes it head of
AT&T ITC market in
$80
the Americas
$70 •The strength of
the IT market
$60 gives HP and
IBM 2nd and 3rd
HP* places
$50
IBM
•Telefonica and
$40
Sprint have
Dell grown faster
$30 Telefonica
than IT
Sprint specialists
$20
•Apple shows
Apple
$10 significant
growth
$0
2004 2005 2006 2007 2008 2009
Source: ITCandor
ITC Analyst Report

48. Asia Pacific Major ITC Vendor Revenue
Evolution – Rolling 4Qs (¥ Japan Billions)
•Sony heads the
¥4,000
Asia Pacific ITC
Samsung market (just)
Hitachi
¥3,500 Sony •Hitachi,
Samsung and
¥3,000 Fujitsu suffer in
Fujitsu
the downturn
¥2,500 •IBM’s revenues
show slower
IBM growth
¥2,000
China Telecom •Nokia and
China Telecom
¥1,500 show strong
Nokia growth in recent
years
¥1,000
¥500
2004 2005 2006 2007 2008 2009
Source: ITCandor
ITC Analyst Report

49. EMEA Major ITC Vendor Revenue
Evolution – Rolling 4Qs (€Euro Billions)
•Telecom
€55
Service suppliers
are the most
€50 important ITC
France Telecom leaders
€45 Deutsche Telekom •HP and IBM are
the only IT
suppliers among
€40 the top
Telefonica companies
€35 •Vodafone has
Vodafone demonstrated
HP* the most
€30
dynamic growth
IBM (and decline)
€25
Telecom Italia
€20
2004 2005 2006 2007 2008 2009
Source: ITCandor
ITC Analyst Report

50. Conclusions – Some Observations on Regional
and Category Differences
• Telecom Service vendors dominate EMEA ITC leadership positions
• Hardware is vastly more important in Asia Pacific
• Quarterly Revenue peaks differ – Q1 in Asia Pacific, Q4 in EMEA and
the Americas
• Software is more important in the Americas
• IT Services is stronger in EMEA and the Americas
• Hardware has the least vendors, Software and IT Service the most
• Telecom Service is the most localised – its vendors are usually stronger
than the biggest IT vendors in their region
• Although all categories and regions are experiencing the downturn at
different rates, all are severely affected
• ITCandor is forecasting a relatively fast upturn, led by Hardware
spending
ITC Analyst Report