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Tbex toronto
- 1. 1 Multi Platform Publishing TBEX Toronto, June 2013
- 2. 2 Questions? tweet @searchmartin A really quick introduction: Martin MacDonald Inbound Marketing Director, Expedia EAN Get in Touch: Twitter: @searchmartin Email: mmacdonald@expedia.com LinkedIn: uk.linkedin.com/in/mogmartin
- 3. 3 Questions? tweet @searchmartin SEO experience
- 4. 4 Questions? tweet @searchmartin But you don‟t care about that right?
- 5. 5 Questions? tweet @searchmartin I‟m also a „frequent‟ traveller Over 250 cities, 30 countries, 3 continents.
- 6. 6 Questions? tweet @searchmartin I haven‟t had a dip in the Southern Ocean ..But I have done the rest.
- 7. 7 Questions? tweet @searchmartin Multi Platform Publishing
- 8. 8 Questions? tweet @searchmartin How many people actively optimize their users experience for these devices? ?
- 9. 9 Questions? tweet @searchmartin Laptops / desktops
- 18. 18 Questions? tweet @searchmartin Digital Signage
- 19. 19 Questions? tweet @searchmartin Google Glass
- 20. 20 Questions? tweet @searchmartin The way we connect is changing
- 24. 24 Questions? tweet @searchmartin My point is: We spend more and more time surfing the web on “other” devices, whether they be iPads, smartphones or microwaves. In the BRIC nations (Brazil, Russia, India & China) mobile is above 50%!
- 25. 25 Questions? tweet @searchmartin Lets talk about browsers for a minute
- 26. 26 Questions? tweet @searchmartin How many can you name? Every web browser may be slightly different – varying resolutions, restrictions , rendering engines, CSS interpretation etc.
- 27. 27 Questions? tweet @searchmartin How many can you name? 367 different browsers registered over a 90 day period!
- 28. 28 Questions? tweet @searchmartin So what CMS do you use?
- 29. 29 Questions? tweet @searchmartin Get your site right first, the basics: • Installed by millions of users, • highly active communities, • hundreds of thousands of pre-built plugins • Incredible theme choice • Easy to install, update and maintain • Relatively* low resource overheads
- 30. 30 Questions? tweet @searchmartin The clear winner. To me anyway. The default choice CMS for web publishing:
- 31. 31 Questions? tweet @searchmartin How a CMS Works
- 32. 32 Questions? tweet @searchmartin How a CMS Works
- 33. 33 Questions? tweet @searchmartin How a CMS Works The Desktop Web
- 34. 34 Questions? tweet @searchmartin How a CMS Works The Desktop Web
- 35. 35 Questions? tweet @searchmartin How a CMS Works The Desktop Web The Mobile Web
- 36. 36 Questions? tweet @searchmartin THIS IS NOT CROSS PLATFORM PUBLISHING.
- 37. 37 Questions? tweet @searchmartin How a CMS Works The Desktop Web The Mobile Web
- 38. 38 Questions? tweet @searchmartin How a CMS Works The Desktop Web The Mobile Web This bit is the CMS
- 39. 39 Questions? tweet @searchmartin How a CMS Works The Desktop Web The Mobile Web This bit is the CMS All this is the presentation layer
- 40. 40 Questions? tweet @searchmartin THIS IS CROSS PLATFORM PUBLISHING.
- 41. 41 Questions? tweet @searchmartin How frictionless cross platform publishing works Desktop Web Mobile Web True cross platform publishing involves using your content in agile formats to produce the best possible user experience on any given device.
- 42. 42 Questions? tweet @searchmartin What do we need to achieve this?
- 43. 43 Questions? tweet @searchmartin Metadata lots and lots of metadata! & Late binding content
- 44. 44 Questions? tweet @searchmartin Metadata Think of it as a rigid structure for your content
- 45. 45 Questions? tweet @searchmartin Metadata – you are already familiar with a lot of it:
- 46. 46 Questions? tweet @searchmartin Metadata – the press has used it for hundreds of years Banner Sub-Head Byline Cutline Sidebar
- 47. 47 Questions? tweet @searchmartin Looks like a newspaper now huh?
- 48. 48 Questions? tweet @searchmartin Every page element should be deconstructed
- 49. 49 Questions? tweet @searchmartin Early vs Late binding - in content
- 50. 50 Questions? tweet @searchmartin Late Binding Content – CMS Requirements
- 51. 51 Questions? tweet @searchmartin The CMS is the most under- optimized part of your business.
- 52. 52 Questions? tweet @searchmartin The CMS is the most under- optimized part of your business. It’s the part that YOU spend most time in.
- 53. 53 Questions? tweet @searchmartin But what can I do to get started already?
- 55. 55 Questions? tweet @searchmartin Wordpress Default Plugins These plugins should be considered DEFAULT installations: 1:
- 56. 56 Questions? tweet @searchmartin Wordpress Default Plugins These plugins should be considered DEFAULT installations: 2:
- 57. 57 Questions? tweet @searchmartin Wordpress Default Plugins These plugins should be considered DEFAULT installations: 3:
- 58. 58 Questions? tweet @searchmartin Wordpress Default Plugins These plugins should be considered DEFAULT installations: 4:
- 59. 59 Questions? tweet @searchmartin Wordpress Default Plugins These plugins should be considered DEFAULT installations: 5:
- 60. 60 Questions? tweet @searchmartin Wordpress Default Plugins These plugins should be considered DEFAULT installations: 6:
- 61. 61 Questions? tweet @searchmartin But this isn‟t cross platform is it?
- 62. 62 Questions? tweet @searchmartin But this isn‟t cross platform is it? NO(but its important to get the basics right)
- 63. 63 Questions? tweet @searchmartin So how can I start with Xplatform today? Main blog Social Media Niche Sites Curators Native Apps Content Hacks
- 64. 64 Questions? tweet @searchmartin Social Media We all know these right?
- 65. 65 Questions? tweet @searchmartin Well, even for these you need some Xplatform thought Facebook OpenGraph Metatags https://developers.facebook.com/docs/opengraph/howtos/maximizing-distribution-media-content/
- 66. 66 Questions? tweet @searchmartin Well, even for these you need some Xplatform thought https://dev.twitter.com/docs/cards Twitter Card Metatags
- 67. 67 Questions? tweet @searchmartin Well, even for these you need some Xplatform thought Google Plus Metatags https://developers.google.com/+/web/snippet/
- 68. 68 Questions? tweet @searchmartin But there are thousands of “social networks”
- 69. 69 Questions? tweet @searchmartin Push your content in a platform modified format wherever your audience spends time.
- 70. 70 Questions? tweet @searchmartin Benefits to X-Publishing on Social Media: • Increased audience & reach • Improved follower count and social authority • Viral magnification effect • Faster indexing by search engines • Higher likelihood of acquiring organic links
- 71. 71 Questions? tweet @searchmartin Niche Sites - TripTease
- 72. 72 Questions? tweet @searchmartin Niche Sites - HaikuDeck
- 73. 73 Questions? tweet @searchmartin Niche Sites - SlideShare
- 74. 74 Questions? tweet @searchmartin Curators There are thousands of curation possibilities – ranging from newspapers and magazines, to traditional curation hubs such as Digg.
- 75. 75 Questions? tweet @searchmartin Curators – outbounding.org (beta)
- 76. 76 Questions? tweet @searchmartin Native Apps Native mobile apps using WordPress data
- 77. 77 Questions? tweet @searchmartin Native iOS / WordPress bridge - WpApp
- 78. 78 Questions? tweet @searchmartin Native iOS / WordPress bridge - WpApp
- 79. 79 Questions? tweet @searchmartin Real Xplatform is coming very soon!
- 80. 80 Questions? tweet @searchmartin Real Xplatform is coming very soon!
- 81. 81 Questions? tweet @searchmartin Real Xplatform is coming very soon! BE READY
- 83. 83 Questions? tweet @searchmartin BLOGGERS: You aren‟t in the business of “blogging”. You‟re in the business of “content production”.
- 84. 84 Questions? tweet @searchmartin BLOGGERS: Make sure you have a presence where your audience is!
- 85. 85 Questions? tweet @searchmartin Thank you! Get in Touch! Twitter: @searchmartin Linkedin: uk.linkedin.com/in/mogmartin Email: mmacdonald@expedia.com