One of the best features on Slideshare is the Zipcast - an on-line broadcast I’ll be looking out to see who’s selling Responsible Tourism at Indaba 2012, and I’ll update this presentation with news and skinner – it should be fun! So: Sign up for a free Slideshare account at www.slideshare.net Go to www.slideshare.net/MartinHatchuel1/meeting on Tuesday, May 15, 2012 at 4:00 p.m. South African time (GMT + 2:00). You’ll be able to see the slides (and me), and hear me speak – and you’ll also be able to ask questions via the site’s text messaging service The presentation should be about ½ an hour long.

2. We Suck at collaboration
Ron Mader - planeta.com

4. Nkosi Albert Luthuli International Convention Centre, Durban

5. B
C
A: ICC B: Durban Exhibition Centre C: SADAC Pavillion

7. Exhibition Opening Ceremony Cocktail parties

8. SA Tourism’s William Price:
the touch-screen information
centre
The SA Tourism stand in the
DEC
Best foreign exchange: 2
glasses of draft per $...

12. Over
whelming
impression?

13. Green Washing
Grey, depressing, greenwashing

14. • We use energy saving lights!
• We recycle!
• We conserve water!
• We support a charity!

15. Doh-0h!
Everybody does that crap

16. From crockery & cutlery in 2011 to recyclable plates & spanners in 2012

17. But some companies
are
getting it right, right?

18. Hayley McLellan’s Wilderness Safaris: multi-million rand
one-woman campaign: investments in conservation and communities.
stop using single-use Astounding staff training programmes via in-
plastic bags house TV

19. Three Trees at Spioenkop:
you can plant their CD cover
Khutso’s Baobab
Khutso Ramaoka and Moja
Media’s Heritage Collection

20. Honourable Mention
• Intercontinental Hotels Group
• Three Cities Hotels/ International Hotel
School
• Tourvest
• Open Africa
• Jenman
• Fair Trade in Tourism

21. The
At Last!
Award
goes to
Land Rover South Africa
for

22. The electric game viewer
Their stand also won a Gold Award in the Sponsor’s category

23. But
The
‘My Favourite
Responsible Tourism Programme
Award’
Goes to....

28. Whaaaaaaaaaaat?
Why THEM?

29. Rick Taylor:
We really don’t know what we’re
doing.
But we’re trying,
and we’re learning as we go.
It was the most honest thing I heard anyone say about
Responsible Tourism
at this Indaba

30. Lessons
• Responsible Tourism and social media need one another.
• No one really knows how to make the consumer responsible –
especially the corporates. But they do know how to add ‘carbon
taxes’ onto tickets to pay for things like conservation and carbon off-
setting programmes
• Akshelly, no: the small guys, Khanizeni Cultural Experiences,
Sangha Lodges (in the Central African Republic), Uthando (love)
South Africa, Calabash Tours, the Fair Trade in Tourism guys, (like
Fair Trade Travel Pass, Grootbos, The Peech Hotel, Canopy Tours
South Africa) – they’re getting right
• We need a lot more knowledge, and a lot more sharing if we’re
going to ...
•Stop Sucking!

31. I don’t care what you do.
I do care whether the scale of your ambition
is making it laughably, impossibly better
Umair Haque

32. Slideshare.net/MartinHatchuel1
Enkosi - Thank you
Ron Mader - Planeta.com

33. Sala kakuhle
Goodbye - stay well
Martin Hatchuel
www.thistourismweek.co.za
May 2012