1. InMail Best Practices
LinkedIn Recruiter Professional Services Exclusive
Talent Solutions
LinkedIn Confidential ©2013 All Rights Reserved

2. Agenda
 Engaging Passive Talent
 InMail Best Practices
 Tracking your Response Rate
 Live Demo
Colleen Carr
Recruitment Product
Consultant
LinkedIn | Internet | Greater Chicago
Connections: 500+| Recommendations: 22
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

3. Truly global. Ever-growing.
200M+ members
+4M / month, 2 new members / second
CAN: 7m+ EU: 39m+
IND: 18m+
USA: 74m+
BRZ: 11m+
AUS: 3m+
LinkedIn Supported Languages (19): Czech, Danish, Dutch, English, French, German, Indonesian, Italian, Japanese,
Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish.
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

4. POLL
……30%
What % of LinkedIn.com
members are
considered
.…..80%
Passive Talent?
.…..50%
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

5. Fundamental Differences
Active vs. Passive Candidates
Active Candidates Passive Leads
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

6. Tips to Engage Passive Talent
Tips from LinkedIn Recruiter Customers
 Source for success
– Connect with internal managers
– Think out of the box
 Make a great first impression
 Build meaningful connections
 Think long-term with your
relationships
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

7. POLL
What % of LinkedIn.com
members say they’d
be open to receiving
communication from a
Recruiter?
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

8. Contact Preference - LinkedIn
95%!
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

9. What’s wrong with this InMail?
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

10. What’s wrong with this InMail?
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

11. Instead…
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

12. InMail Best Practices
Sell the conversation, not the job!
 Avoid “Job or Career
Opportunity” as first two words
of subject line
 Start a conversation
 Personalize the message
 Keep it short and sweet
 Offer next steps
 Ask for referrals
 LinkedIn is not a job board!
 Avoid:
– Cutting and pasting job
description or link to a job post
– Directing passive candidates to
look at a job and send you a
resume
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

13. Tracking Response Rates
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

14. POLL
 You know your most
recent InMail response
rate or have tracked in the
past
 You have never checked
your InMail response rate
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

15. LinkedIn Reports
 Controlled by your Administrator
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

16. LinkedIn Reports
 By date(s), seat holder
 Download details
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

17. Let’s go live!
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

18. POLL
The next time I write an
InMail I will…
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

19. Questions?
Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved