Presentation on Sitecore partner day 2011

1. BUILDING
BETTER
MARKETING

2. Martin:
+46 733 113 172
martin.deino @creuna.se
twitter.com/martindeino

5. OLD
COMMUNICATION
ADVERTISING AND
OTHER CRAP

8. THIS
IS
NOT
WORKING

9. Broadcasting:
1% Fun
2 % Relevant
97% Crap
100% Not
asked for

11. ... and the world will
be different

13. POWER TO
THE PEOPLE
IT IS THAT
SIMPLE

14. The new generation of
marketing is all about
understanding and respecting
the power of the user

15. The new generation of
marketing is all about
understanding and respecting
the power of the user

16. Users experience technology
democratization which give them
the power over:
TOOL
S
TI ME
IO N
MAT
F O R MEDIA
IN

17. TIME

18. TOOLS

19. INFORMATION

20. MEDIA

21. A SOLUTION?
SURE, BUT IT’S
NOT EASY

22. We need to deliver value
through our marketing.
Or even easier:
We need to deliver value.
Period.

23. If the goal always is to help
our users,
even when we don’t
understand how we will
benefit from it,
we will benefit from it.

24. Built the marketing in to
the product.
Make it so good that you
don’t need bad marketing.

25. We focus on
these areas:

26. Without With

27. Best
price, I
promise
Without With

32. Without With

33. Without With

36. Without With

37. Without With

39. In a world of total
transparency...
that is damn
e cient...
and where
users have
a constant
conversation...

40. ...it is better to
be good
than trying to
convince people
that you are
good

41. Martin:
+46 733 113 172
martin.deino @creuna.se
twitter.com/martindeino