2. +
What is www.DoubleDate.com?
We are an online dating service that offers the opportunity to
sign up to a dating site with a friend.
After creating personal profiles, pairs of girls or boys link up to
create a ‘joint profile.’
Pairs of girls and boys are then able to search for and meet
other pairs of singles and go on double dates.
3. +
Target Audience…
Young, fun-loving singles! Duos of friends pairing up and searching for
suitable matches for a ‘double date’
Target audience aged from 18-35. Possible surrogate audience of older or
slightly younger users aged 16-60.
Living in cities or large towns. Plan to start growth in London, expand to
major towns and cities in the UK, Europe, eventually creating a global
community.
Aiming to capitalize on the increasing popularity of online dating, yet
reduce the ‘fear factor’ of unsuccessful dates by enabling users to share
the experience with a friend.
In the future, this platform will also be a great way for travelling friends to
explore new cities: by matching with couples from the cities to which they
are travelling, enabling them to be ‘shown around by the locals’ and
encouraging global friendships and romances.
4. +
Our Marketing Plan…
Product: Our unique, fun, online dating service.
Price: Free to use, generating income through advertising and
sponsors.
Promotion: Social Media links, online PR, sponsors and
partners, other PR sources such as blogging reviews, articles
on e-zines and other websites.
Place: An online-to-real life community initially intended for use
in UK cities, with plans to expand Nationally and internationally.
5. +
Online PR strategy.
Our blog: Regular blog from 4 people - 2 single females and 2
single males – getting both sides of the story
Regular blog on events etc…
Guest blogs, links to partners sites and our sites
Write articles for partners newsletters – gains interest more
subtly
Viral Marketing through Youtube: from best date experiences to
absolute disasters.
6. +
eCRM…
Use Google analytics to review customer profiles, what they’re
clicking, engaging with and when they are online – helping us to
put on the content they want.
Use eCRM software on our website to ensure customers are
recognized and makes the website feel more personal.
By using social media we can connect with customers after the
first time they go on a “double-date”, to encourage them to go
again, and if they are successful - “in love!” - to encourage them to
share their success story and share with friends.
Use a custom-made marketing system to ensure we collect the
relevant data we want from our customers and use data to make a
more effective marketing campaign.
Behavioral Advertising & Mobile CRM – getting banners on the
sides and tops of relevant websites that we know our customers
are interested in
7. +
Search Engine Optimisation
On page optimization – repetition of words and phrases on our
website, especially in hyperlinks, headlines and description
tags.
Our partners and blogging world friends will have us linked on
their site to improve our Google ranking.
If website successful and profits made, start to use Pay Per
Click to further improve Google rankings.
8. +
Google Analytics and Ad-Words
GOOGLE ANALYTICS
Register pages on website to google analytics to monitor trends in traffic,
contribution from search sites and identify peaks in traffic.
Create landing pages specifically for marketing campaigns.
GAP ANALYSIS
Identify key phrases
Asses total customer demand for each key phrase – using Google keyword
Compare number of searches to customer demand
Measure traffic volume (actual visit – compare to potential visits)
Measure traffic quality – measure bounce rate and conversion rate
GOOGLE AD-WORDS
To see what people are searching for and how competitive the word is
9. +
Website and Content
Large, Simple, Recognisable logo containing the text
‘DoubleDate.com’ at the top, easily read by google
algorhythms.
Links to all Social Media sites, and invitation to ‘get the app’
clearly visible at the top right hand corner of the page.
Logos of trusted, well-known affiliate companies at the bottom
of the page.
Terms and conditions, careers, FAQ’s and ‘contact us’ option at
the base of the page.
10. +
Our Partners…
DoubleDate.com has the potential to attract many thousands of
advertising sponsors in the form of businesses in the leisure
and entertainment industry (restauraunts, theatres, bars, etc).
We would receive paid sponsorship from these businesses,
whom wished to receive a high position on a search, or feature
on our online blog.
Entertainment Media companies such as Time-Out, Londonist,
Yplan would also be possible partners, as they could use our
site to advertise their own, as users search for potential
activities for their dates.
11. +
Mobile App…
Our mobile app will make it easy for ‘DoubleDaters’ to change
their profile, search for potential matching couples, and date
locations and activities.
A handy beta application will help Daters scan the local area for
nearby activities and couples from their current location.
We would receive paid sponsorship from these local business
who would pay to be in the top positions from