Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
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3. Introduction
Integrated marketing agency at the Next Generation CMS
intersection of art and science. software, combining web content
management, email marketing and
Integrated offering including:
multi-channel campaign management.
• brand development
• digital strategy All delivered in the cloud.
• website redesign Over 200 customers in industries
• social media including software and
• advertising and technology, higher
communications education, healthcare and sports and
• analytics and optimization entertainment.
4. Introducing Dan Biggs
Digital Strategist at Station X
Communications
Expertise:
• Web analytics
• User experience
• Information architecture
Clients:
• Sleeman Breweries
• Mercedes-Benz
• 7-Eleven
• Corix
5. Introducing Paul Doerfling
Product Manager at Marqui
Expertise:
• Product development
• Product marketing
• Product strategy
• Market research and analysis
6. 1. Introduction
2. Page Administration: New Features and
Methods
3. Companies Already Using Timeline to Its
Full Capability
4. Your Facebook Presence and Digital
Marketing Strategy – Integration Tools
4. Q+A
7. WHY DID FACEBOOK REDESIGN PAGES?
• Organizations and people are
represented in the same way
• The focus is on curation and
storytelling
• Allowing equal space for
companies and their customers
to share stories
49. WHAT’S NEXT?
IF YOU HAVEN’T ALREADY DONE SO…
• Find or reformat profile picture and cover photo
• Vary the types of posts in your schedule
• Plan on content that will stimulate conversation and
sharing
• Geotargeting facebook posts where possible
50. WHAT’S NEXT?
• Focus on past and present
• What’s to be highlighted?
• What types of content to post when?
• How often to update cover
photo, thumbnails, pictures, profile
51. FACEBOOK TIMELINE AND YOUR DIGITAL
STRATEGY
How can I use Marqui?
• Store all your digital assets in a single system
• Share content across platforms
• Use the content approval system
• Build custom applications for your ribbon
• Update content to custom apps directly from Marqui
• Use forms to generate leads and add data into your customer
database
52. • Facebook Timeline has brought with it new opportunities for
marketers.
• Now, marketers have the ability to tell richer, more visual
brand stories, with access to deeper insights and analytics.
• Content planning is essential to taking full advantage of the
new format, as it is highly focused on storytelling.
• A Next-Gen CMS like Marqui can be the essential link
between your Facebook Timeline presence and your overall
digital marketing strategy, allowing you to:
• Consolidate and share content across platforms
• Build custom applications
• Capture leads on your Facebook page
53. Want to see Marqui in
action?
Join us for a live product
demo.
Click the link in the GoToWebinar chat
window to register.
54. Q&A
Dan Biggs, Digital Strategist
Station X
Dan.Biggs@stationx.co
Paul Doerfling, Product Manager
Marqui
Paul.Doerfling@marqui.com
Find us on Twitter at www.twitter.com/therealstationx