3. Executive VP of Sports and Brand Experiences
⢠Major focus on brands, not just sports
⢠Creates sponsorships with sports and other companies
⢠Essentially the main liaison between companies, similar to a
marketing firm
4. Career Path
⢠NBA â Manager of Sales and Business Development (1993-1998)
⢠Sesame Street â Director of Licensed Products and Marketing
(1998-2000)
⢠Octagon â Account Manager (2000-2001)
⢠PepsiCo â Brand Marketing Manager and Director of Sports
Marketing (2001-2009)
⢠NBC Universal â VP of Marketing and Partnerships (2009-2010)
⢠Team Epic- Executive of VP of Sports and Live Brand Experiences
(2010-2015)
5. Career Advice
⢠Always keep your eye on the prize, you have to be patient with all
of your endeavors.
⢠His favorite brand to market is Mountain Dew because it allowed
him to make connections to the X Games
8. ⢠Born on September 25th, 1969, in Marlborough, Massachusetts
⢠Started writing a column for his college newspaper at College of
the Holy Cross
⢠Received a masters in Print Journalism at Boston University
⢠Worked at the Boston Herald on the high school sports section
⢠Created TheBostonSportsGuy.com
⢠Hired by ESPN 4 years later
9. ⢠Started writing because of his love of sports and his inspiration
from The Breaks of the Game
⢠Biggest challenge of the job is meeting deadlines and long hours
⢠An average day is made up of writing meetings, interacting with
the ESPN office or the Grantland office, recording podcasts, and
writing columns
⢠50-65 hours a week
⢠Never stop pursuing your dream