1. Tommy Hilfiger
Visual merchandising manager
Main responsibilities:
• Retail owned store support:
• New store openings: signing off commercial store lay-out and routing, selecting with B&M
the opening collection, creating visual plans, hands on VM on site & training new store
staff.
• Existing store support: quarterly VM support via guidelines and store visits.
• SIS support:
• New SIS openings: Approving SIS locations requests, creating shop lay-outs, capacity
calculations, selecting with B&M the opening assortment, creating visual plans, hands on
VM on site & training and supporting the store staff.
• Support all retail stores, franchise & SiS with seasonal VM guidelines to maximize commercial
opportunities in the stores.
• Translating the seasonal theme into the sales showroom.
• Responsible for the product presentation and mannequin dressing for Special executions &
European key account showroom.
• Support sales team with key account sell in.

2. Sportswear store
PC Hooftstraat, Amsterdam

5. Denim store
Kalvertoren, Amsterdam

8. Shop in Shop
Sportsworld, Rotterdam

10. Golf Pilot Store
Golf course Maarsen,
First golf SIS from TH to launch the golf collection in the Benelux.
Before and after pictures.

11. Showroom merchandising
European key account showroom, Sportswear collection.

12. Showroom merchandising
European key account showroom, Sportswear collection.
Supporting key accounts via presenting a
balanced color pallet with key styles to make
sure our brand is presented in the best way
in the SIS’s.
Taking in consideration that key accounts
buy with the correct capacity calculation
behind the buy.

13. Visual merchandising guideline
These guidelines are created to explain the different seasonal themes to the retailers.
It will help the retailer to deliver the seasonal message across to the end consumer.

14. Showroom
merchandising
European key account showroom
Denim collection.

15. Showroom merchandising
NL showroom, Denim collection presentation.