Web & Social Media Analytics Previous Year Question Paper.pdf
Cradle to Cradle in the Built Environment @UTwente 2014
1. ERASMUS UNIVERSITY ROTTERDAM
Rotterdam School of Management (RSM) &
Dutch Research Institute for Transitions (DRIFT)
Cradle to Cradle® in the Built
Environment
@ UT April 30th 2014
Academic Chair ‘Cradle to Cradle for Innovation and Quality’
Cradle to Cradle® and C2C® are registered trademarks held by McDonough Braungart Design Chemistry, LLC (MBDC).
2. Cradle to Cradle in the Built Environment
‘CRADLE TO CRADLE FOR INNOVATION AND QUALITY’
Department of Decision and Information Sciences
Rotterdam School of Management (RSM)
Katja Hansen
Senior Researcher
Diana den Held
Senior Researcher
Douglas Mulhall
Senior Researcher
prof.dr. Michael Braungart Marleen Lodder
PhD Student
2 4/30/2014
3. Cradle to Cradle in the Built Environment
‘CRADLE TO CRADLE FOR INNOVATION AND QUALITY’
1. Erasmus University Rotterdam
“Cradle to Cradle for Innovation
and Quality”
Rotterdam School of Management
2. University Twente
“Cradle to Cradle in Industrial
Design Engineering”
3. Technical University Delft
Visiting professorship
Building Design Technology
Faculty of Architecture
- C2C lab
• Technische Universität München
Cradle to Cradle Followship
Fakultät für Bauingenieur-
und Vermessungswesen
Fakultät für Architektur
3 4/30/2014
4. Cradle to Cradle in the Built Environment
MARLEEN LODDER
– PhD-candidate Erasmus University Rotterdam
• Rotterdam School of Management (RSM)
• Dutch Research Institute for Transitions (DRIFT)
– The Transition towards Beneficial Area Development
• Ecological-, Economical and Societal Added Value
• Healthy Area’s in itself and for their surroundings
• Variable Scales according to context and continuous cycles
• Process that involves public-, private-, civil society- & ecological “stakeholders”
– Background
• Master Architectural Engineering, Eindhoven University of Technology
• Bachelor Built Environment, Avans University of Applied Sciences ‘s-
Hertogenbosch
4 4/30/2014
5. Cradle to Cradle in the Built Environment
Source: EPEA
5
BEECH TREE
4/30/2014
6. Cradle to Cradle in the Built Environment
CRADLE TO CARDLE® IN THE BUILT ENVIRONMENT
Michael Braungart & William McDonough
"We do not want sustainability, because that is not enough. We want real quality.“
(Braungart)
“A delightfully diverse, safe, healthy and just world - with clean air, soil, water and power -
economically, equitably, ecologically, and elegantly enjoyed.”
(McDonough)
Source: http://www.amazon.com Source: http://www.mcdonough.com Source: http://greenatwork.com
6 4/30/2014
7. Cradle to Cradle in the Built Environment
CRADLE TO CARDLE® IN THE BUILT ENVIRONMENT
7
Up
4/30/2014
8. Cradle to Cradle in the Built Environment
Source: EPEA
8
TAKE – MAKE – WASTE
4/30/2014
9. Cradle to Cradle in the Built Environment
FRACTAL TRIANGLE
(McDonough W. & Braungart M., 2002)
McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
9 4/30/2014
10. Cradle to Cradle in the Built Environment
TRIPLE TOP LINE
(McDonough W. & Braungart M., 2002)
“triple top line growth:
products that enhance
the well-being of nature
and culture while
generating economic
value” (pp252)
McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
Source: Diana den Held
10 4/30/2014
11. Cradle to Cradle in the Built Environment
THE CIRCULAR ECONOMY: C2C THE BASIS
- The Ellen MacArthur Foundation
Source: www.ellenmacarthurfoundation.org
“The circular economy requires careful
management of material flows, which
are of two types. These are
characterised by McDonough and
Braungart in Cradle to Cradle:
Remaking the Way We Make Things as
biological nutrients—materials designed
to re-enter the biosphere safely and
rebuild natural capital, and technical
nutrients, designed to circulate at high
quality without entering the biosphere.”
(Towards the circular economy 2, pp 26)
11 4/30/2014
12. Cradle to Cradle in the Built Environment
PROJECT MAINSTREAM
- World Economic Forum
- Link to the report
Source: http://www.weforum.org/issues/circular-economy
12 4/30/2014
13. Cradle to Cradle in the Built Environment
BUILDINGS LIKE TREES
ECO EFFICIENCY– ECO-EFFECTIVENESS
Source: EPEA
13
Doing things
right
Doing the
right things!
4/30/2014
14. Cradle to Cradle in the Built Environment14
HOW CAN ONE BECOME CLIMATE NEUTRAL?
Source: UNEP
4/30/2014
15. Cradle to Cradle in the Built Environment15
HOW CAN A CITY BECOME CARBON NEUTRAL?
Source: Copenhagen climate plan
4/30/2014
16. Cradle to Cradle in the Built Environment
?
THE GREENEST HOUSE IS THAT, THAT IS NEVER BUILT?
16
Source: Unknown
4/30/2014
17. Cradle to Cradle in the Built Environment
Source: Toyota
17
TREES WITH ZERO EMISSIONS?
4/30/2014
18. Cradle to Cradle in the Built Environment
?
TREES HAVE BENEFICIAL EMISSIONS
Source: EPEA
18
Absorbs CO2
Produces Oxygen
Produces biomass
Supports biodiversity
Provides habitat to many species
Filters the air
Makes soil
………. etc.
4/30/2014
19. Cradle to Cradle in the Built Environment
Source: http://atsukojoe.wordpress.com
19
HOW HUMANS COULD HAVE A…………………
…………………BIG BENEFICIAL FOOTPRINT
4/30/2014
20. Cradle to Cradle in the Built Environment
?
AND HOW BUILDINGS COULD HAVE A…………………
…………………BIG FOOTPRINT!
Source: Unknown
20 4/30/2014
21. Cradle to Cradle in the Built Environment
Source: http://www.stefanoboeriarchitetti.net/
21
BUILDINGS LIKE TREES – CITIES LIKE FORESTS
4/30/2014
22. Cradle to Cradle in the Built Environment
QUALITY INGREDIENTS + QUALITY DESIGN =
QUALITY PRODUCTS
=
22
Source: EPEA
4/30/2014
23. Cradle to Cradle in the Built Environment
UNKNOWN INGREDIENTS & UGLY DESIGN =
LOW QUALITY PRODUCTS
= ?
23
Source: EPEA
4/30/2014
24. Cradle to Cradle in the Built Environment
Source: http://www.businessweek.com Source: http://home.howstuffworks.com
24
INDOOR AIR QUALITY
4/30/2014
25. Cradle to Cradle in the Built Environment
HAITI & TURKEY. BAD DESIGN & UNKNOWN
INGREDIENTS = CATASTROPHE
Source: EPEA
25 4/30/2014
26. Cradle to Cradle in the Built Environment
OFF-GASSING OF CHILDREN'S TOYS
QUALITY QUESTION
Source: HUI
26 4/30/2014
27. Cradle to Cradle in the Built Environment
OFF-GASSING OF “NATURAL” CARPET
QUALITY QUESTION
Source: HUI
27 4/30/2014
28. Cradle to Cradle in the Built Environment
?
- Based on Stewart Brand, How Buildings Learn, 1994
28 4/30/2014
29. Cradle to Cradle in the Built Environment
BIOLOGICAL & TECHNICAL METHOBOLISMS
Source: EPEA
29 4/30/2014
30. Cradle to Cradle in the Built Environment
SERVICE PRODUCTS
- Upcycled of re-used at the same or a higher quality in a technical environment
Source: EPEA
30 4/30/2014
31. Cradle to Cradle in the Built Environment
CONSUMPTION PRODUCTS
- Cascade models for creating added value for the natural environment as “food”
31
Source: EPEA Source: http://methodhome.com/ocean-plastic/
4/30/2014
32. Cradle to Cradle in the Built Environment
Source: EPEA Source: http://methodhome.com/ocean-plastic/
CONSUMPTION PRODUCTS
- Cascade models for creating added value for the natural environment as “food”
Source: Bor, A., Hansen, K., Goedkoop, M., Rivière, A., Alvarado,
C., & van den Wittenboer, W. (2011). Usability of life cycle
assessment for cradle to cradle purposes. Utrecht: NL Agency.
32 4/30/2014
33. Cradle to Cradle in the Built Environment
MINIMIZE THE NEGATIVE FOOTPRINT….
…. WHILE OPTIMIZING THE POSITIVE
33
Source: Based on image by Royal Haskoning
4/30/2014
35. Cradle to Cradle in the Built Environment
CONTEXT SPECIFIC PRINCIPLES
- Hannover Principles
- Almere Principles
- Venlo Principles
- Limburg Principles
- Marina Principles
- C2C Architects Manifesto
- C2C Architecture Charter
35 4/30/2014
36. Cradle to Cradle in the Built Environment
There is not yet a 100%
C2C building, highway or airport
New approaches are required to get there.
Focus on Innovation instead of
Certification
36 4/30/2014
37. Cradle to Cradle in the Built Environment
FRAMEWORK:
CRADLE TO CRADLE CRITERIA FOR THE BUILT
ENVIRONMENT
PLANNING GUIDE
How To Plan A Big Beneficial Footprint; Guide To Innovation Tools For
Cradle To Cradle-Inspired Value In Building Developments.
REGISTRY
http://www.rsm.nl/research/departments/technology-and-operations-management/research/cradle-to-cradle-for-innovation-
and-quality/registry
37 4/30/2014
38. Cradle to Cradle in the Built Environment
C2C® CRITERIA FOR THE BUILT ENVIRONMENT
38
Download Dutch version
4/30/2014
39. Cradle to Cradle in the Built Environment
- Definition of a C2C building
- Criteria based on C2C principles
- Implementation criteria
- Measuring intentions, milestones & roadmaps
- Defining C2C energy
C2C® CRITERIA FOR THE BUILT ENVIRONMENT
39 4/30/2014
40. Cradle to Cradle in the Built Environment
DEFINITION OF A CRADLE TO CRADLE® BUILDING
“Cradle to Cradle building contains defined elements that
add value and celebrate innovation and enjoyment by
measurably enhancing the quality of
- materials,
- biodiversity,
- air,
- and water,
- using current solar income,
- being deconstructable
- and recyclable,
- and performing diverse practical and life-enhancing
functions for its stakeholders to holistically improve the
economy, ecology and social equity.”
40 4/30/2014
41. Cradle to Cradle in the Built Environment
C2C® CRITERIA FOR THE BUILT ENVIRONMENT
1. State your intentions
EVERYTHING IS A NUTRIENT FOR SOMETHING ELSE
2. Quality of materials
– Defined pathways
– Defined use periods
– Design for disassembly
3. Soil production, Bio-nutrients
4. Climate, Air and Sound quality
5. Water quality
USE CURRENT SOLAR INCOME
6. Produce more energy then one needs by using current solar income
CELEBRATE DIVERSITY
7. Bio-diversity, Conceptual-diversity, Social-diversity, Cultural-
diversity
41 4/30/2014
42. Cradle to Cradle in the Built Environment
THE PRINCIPLE CRITERIA
1. STATE YOUR INTENTIONS.
Which C2C principles do you plan to implement by when?
Which Goals do you plan to declare?
42 4/30/2014
43. Cradle to Cradle in the Built Environment
EXAMPLE:
C2C ROADMAP, measurable goals and milestones in a defined period
- Desso
Source: www.desso.com
43 4/30/2014
44. Cradle to Cradle in the Built Environment
THE PRINCIPLE CRITERIA
Example of Goals for the sites:
“In Ten Years Our Site is Profitably Energy-
Positive”
- Keep Investment at Home
- Generate, Sell, and Buy Power
- Install & Maintain the Systems
44 4/30/2014
45. Cradle to Cradle in the Built Environment
THE PRINCIPLE CRITERIA
Example of Goals for Materials:
“In ten years 90 percent of the
materials used in our building
will have C2C materials passports”
45 4/30/2014
46. Cradle to Cradle in the Built Environment
EVERYTHING IS A NUTRIENT FOR SOMETHING ELSE
2. DEFINE MATERIALS AND THEIR INTENDED
USE PATHWAYS
(a) whose contents are measurably defined in technical or
biological pathways from manufacturing through use and
recovery and
(b) whose impacts are measurably beneficial for human health
and the environment.
46 4/30/2014
47. Cradle to Cradle in the Built Environment
EXAMPLE:
- DESSO AirMaster®
A carpet which ensures cleaner air in your home or office
Source: DESSO
47 4/30/2014
48. Cradle to Cradle in the Built Environment
EXAMPLE:
- DESSO AirMaster®
A carpet which ensures cleaner air in your home or office
Source: DESSO
48 4/30/2014
49. Cradle to Cradle in the Built Environment
C2C MATERIAL PASSPORTS & MATERIAL BANKING
- combined with Building Information Models (BIM)
Source: Based on multiple sources Source: www.ibom.biz
49 4/30/2014
50. Cradle to Cradle in the Built Environment
Definition Materials Passport:
Set of data describing defined characteristics of materials in
products that give them value for recovery and reuse.
Passports are a marketplace mechanism to encourage product
designs, material recovery systems, and chain of possession
partnerships that improve the quality, value, and security of
supply for materials so they can be reused in continuous
loops or closed loops or beneficially returned to biological
systems.
For other definitions please refer to Resource Repletion, Role of Buildings, Katja
Hansen, Michael Braungart, Douglas Mulhall, The Springer Encyclopaedia of
Sustainability Science and Technology, 2012, pp. 9096-9117 ISBN 978-0-387-
89469-0
MATERIAL PASSPORTS
50 4/30/2014
51. Cradle to Cradle in the Built Environment
Source: www.youtube.com
EXAMPLE:
Maersk
51 4/30/2014
52. Cradle to Cradle in the Built Environment
Source: www.youtube.com
EXAMPLE:
Maersk
52 4/30/2014
53. Cradle to Cradle in the Built Environment
EVERYTHING IS A NUTRIENT FOR SOMETHING ELSE
3. INTEGRATE BIOLOGICAL NUTRIENTS.
Recycle biological nutrients and water by integrating topsoil and
biomass production into buildings, landscaping, and spatial plans
to generate more biomass and clean water than before
development of the site.
53 4/30/2014
54. Cradle to Cradle in the Built Environment
EXAMPLE:
- QUANTIFYING NUTRIENT RECYCLING - BASIS FOR C2C
Water environment & technology 1997
Source: HUI
54 4/30/2014
56. Cradle to Cradle in the Built Environment
EXAMPLE:
- NIOO BUILDING
56 4/30/2014
Source: http://www.nioo.knaw.nl
57. Cradle to Cradle in the Built Environment
EVERYTHING IS A NUTRIENT FOR SOMETHING ELSE
4. ENHANCE CLIMATE, AIR AND SOUND
QUALITY.
Actively contribute to measurably improving air quality so the
indoor air is healthier for occupants than before it entered the
building and provides a comfortable climate for occupants.
57 4/30/2014
58. Cradle to Cradle in the Built Environment
EXAMPLE:
- Mosses for uptake and conversion of fine particulates
EXAMPLE:
Source: Prof. Frahm – Uni Bonn
58 4/30/2014
59. Cradle to Cradle in the Built Environment
EXAMPLE:
- Happy Healthy School
EXAMPLE:
Source: http://www.happyhealthyschool.com/
59 4/30/2014
60. Cradle to Cradle in the Built Environment
EXAMPLE:
- Green walls in office spaces
EXAMPLE:
Source: http://www.truestars.nl/Page/299875_groene-wanden-mos-panelen.aspx
60 4/30/2014
61. Cradle to Cradle in the Built Environment
EVERYTHING IS A NUTRIENT FOR SOMETHING ELSE
5. ENHANCE WATER QUALITY.
Measurably improve water quality so the water is healthier for
biological metabolisms than before it entered the building.
61 4/30/2014
62. Cradle to Cradle in the Built Environment
EXAMPLE:
- COVENT GARDEN: Urban applications of bionutrient recycling in temperate
climates
Source: Steven Beckers
62 4/30/2014
63. Cradle to Cradle in the Built Environment
USE CURRENT SOLAR INCOME
6. INTEGRATE RENEWABLE ENERGY.
Integrate renewable energy (current solar and gravitational
income) into buildings and area plans so the building and site
generate more energy than they use.
63 4/30/2014
64. Cradle to Cradle in the Built Environment
EXAMPLE:
- Building integrated PV in BSH building Park 20|20
(William McDonough + Partner)
Source: http://daylightaward.nl
64 4/30/2014
65. Cradle to Cradle in the Built Environment
CELEBRATE DIVERSITY
7. ACTIVELY SUPPORT BIODIVERSITY.
Integrate measurable species diversity so the area supports more
diversity than before development.
65 4/30/2014
66. Cradle to Cradle in the Built Environment
EXAMPLE:
- Ferrer Research & Development Center: Releasing endangered butterfly species
every week (William McDonough + Partner)
EXAMPLE:
Source:http://www.mcdonoughpartners.com
66 4/30/2014
67. Cradle to Cradle in the Built Environment
CELEBRATE DIVERSITY
8. CELEBRATE CONCEPTUAL DIVERSITY WITH
INNOVATION.
Focus on special beneficial features of a building and integrating
innovative components that are beneficial for the well-being of
occupants and the environment.
67 4/30/2014
68. Cradle to Cradle in the Built Environment
EXAMPLE:
- Park20|20
(William McDonough + Partner)
EXAMPLE:
Source: www.bouwwereld.nl
68 4/30/2014
69. Cradle to Cradle in the Built Environment
EXAMPLE:
- NIOO BUILDING
(Claus and Kaan Architects)
Source: http://www.nioo.knaw.nl
69 4/30/2014
70. Cradle to Cradle in the Built Environment
THE REGISTRY
For more information
70 4/30/2014
71. Cradle to Cradle in the Built Environment
“Cradle to Cradle-Inspired Element support
the C2C principles, intentions and goals of
stakeholders by integrating diverse value-
added functions. The integration of quality,
added value, and beneficial impacts.”
C2C-INSPIRED ELEMENTS
Source: Building Registry
71 4/30/2014
72. Cradle to Cradle in the Built Environment
EXAMPLE OF A C2C-INSPIERED ELEMENT:
- Atrium
4/30/201472
Source: Steven Beckers
73. Cradle to Cradle in the Built Environment
EXAMPLE OF A C2C-INSPIERED ELEMENT:
Atrium
4/30/201473
Source: Building Registry
Source: Building Registry
74. Cradle to Cradle in the Built Environment
EXAMPLE OF A C2C-INSPIERED ELEMENT:
- Active Green Facade
4/30/201474
Source: www.youtube.com
75. Cradle to Cradle in the Built Environment
“These are inexpensive quick‐win features
that inspire others to implement C2C
elsewhere. The most important ingredients;
innovation and fun!”
C2C-INSPIRED DELIGHTS
4/30/2014 75
Source: Building Registry
76. Cradle to Cradle in the Built Environment
EXAMPLES OF A C2C-INSPIERED DELIGHTS
- Use kinetic energy from stairs or revolving doors to operate coffee machine
4/30/201476
Source: http://inhabitat.com/energy-generating-revolving-door-by-boon-edam/
77. Cradle to Cradle in the Built Environment
EXAMPLES OF A C2C-INSPIERED DELIGHTS
- Generating fun and electricity together: Kinetic energy dance floor
4/30/201477
Source: http://www.treehugger.com/culture/five-green-nightclubs-where-you-can-party-the-night-away.html/
78. Cradle to Cradle in the Built Environment
EXAMPLES OF A C2C-INSPIERED DELIGHTS
- C2C-inspired Tweet or Downloadable apps or screensavers that tell a C2C-
inspired story
4/30/201478
Source: http://appyourservice.nl/portfolio/park2020-app//
79. Cradle to Cradle in the Built Environment
PLANNING GUIDE
For more information see:
http://www.rsm.nl/research/decision-
information-sciences/research/cradle-to-
cradle-for-innovation-and-quality/registry/
4/30/201479
80. Cradle to Cradle in the Built Environment
A LA CARTE APPROACH
- Modular innovation tools: appetizer - main course - desert
4/30/201480
Source: Planning Guide
81. Cradle to Cradle in the Built Environment
FINANCIAL INNOVATION POTENTIAL
4/30/201481
Source: Planning Guide
82. Cradle to Cradle in the Built Environment
Marleen Lodder
PhD candidate | Erasmus University Rotterdam | www.marleenlodder.nl | @LMLodder
@ Dutch Research Institute For Transitions (DRIFT)
Burgemeester Oudlaan 50 | M5-37 | 3062 PA Rotterdam | The Netherlands | +31 10 4089775 | lodder@drift.eur.nl | www.drift.eur.nl
@ ROTTERDAM SCHOOL OF MANAGEMENT
Academic Chair ‘Cradle to Cradle for Innovation and Quality’
Burgemeester Oudlaan 50 | T9-18 | 3062 PA Rotterdam | The Netherlands | +31 10 4082022 | mlodder@rsm.nl | www.rsm.nl
Follow me on:
Thanks for your attention!
82 4/30/2014
83. ERASMUS UNIVERSITY ROTTERDAM
Rotterdam School of Management (RSM) &
Dutch Research Institute for Transitions (DRIFT)
Workshop Triple Tople Line
@ UT April 30th 2014
Academic Chair ‘Cradle to Cradle for Innovation and Quality’
Cradle to Cradle® and C2C® are registered trademarks held by McDonough Braungart Design Chemistry, LLC (MBDC).
84. Cradle to Cradle in the Built Environment
ASSIGNMENT
– Introduction first ideas on integral concept for “Lekker
Venlo”
– Which C2C principle(s)?
– What are the added values?
– Economic,
– Ecologic,
– Social Equity
4/30/2014 84
85. Cradle to Cradle in the Built Environment
ASSIGNMENT
– Groupwork: Fill in the fractal triangle for the first ideas
• Again, the goal is not to balance competing perspectives but to optimize
and maximize value in all areas of the triangle through intelligent
design.
4/30/2014 85
McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
86. Cradle to Cradle in the Built Environment
ASSIGNMENT
Economy-Economy sector:
Here we are in the realm of extremely pure capitalism and the
questions we ask would certainly include:
• Can I make my product or provide my service at a profit?
• We tell our commercial clients that if the answer is no, don’t
do it.
• As we see it, the goal of an effective company is to stay in
business as it transforms, providing shareholder value as it
discovers ways to generate positive social and environmental
effects.
4/30/2014 86
McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
87. Cradle to Cradle in the Built Environment
ASSIGNMENT
Economy-Equity sector:
We consider questions of profitability and fairness.
• Are the employees producing a promising product earning a
living wage?
4/30/2014 87
McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
88. Cradle to Cradle in the Built Environment
ASSIGNMENT
Equity-Economy sector:
As we continue on to Equity-Economy, our focus shifts more
towards fairness – we begin to see Economy through the lens of
Equity. Here we might ask:
• Are men and women being paid the same for the same
work?
• Are we finding new ways to honor everyone involved,
regardless of race, sex, nationality or religion?
4/30/2014 88
McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
89. Cradle to Cradle in the Built Environment
ASSIGNMENT
Equity-Equity sector:
In the extreme Equity corner, the questions are purely social:
• Will the new factory improve the quality of life of all
stakeholders?
4/30/2014 89
McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
90. Cradle to Cradle in the Built Environment
ASSIGNMENT
Equity-Ecology sector:
In the Ecology corner of the Equity sector, the emphasis shifts again;
Equity is still in the foreground, but Ecology has entered the picture.
The questions arising at this intersection of values might explore:
• The ways in which a product, such as the ecologically sound
upholstery fabric, could enhance the health of employees
and customers.
4/30/2014 90
McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
91. Cradle to Cradle in the Built Environment
ASSIGNMENT
Ecology-Equity sector:
Continuing to Ecology-Equity, we consider questions of safety or
fairness in relation to the entire ecosystem:
• Will our product contribute to the health of the watershed?
4/30/2014 91
McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
92. Cradle to Cradle in the Built Environment
ASSIGNMENT
Ecology-Ecology sector:
In the pure Ecology sector we try to imagine how humans can be
‘‘tools for nature’’:
• Are we obeying nature’s laws?
• Creating habitat?
4/30/2014 92
McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
93. Cradle to Cradle in the Built Environment
ASSIGNMENT
Ecology-Economy sector:
Shifting to Ecology-Economy, commerce re-enters the picture:
• Is our ecological strategy economically viable?
• Will it enable us to use resources effectively?
4/30/2014 93
McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
94. Cradle to Cradle in the Built Environment
ASSIGNMENT
Economy-Ecology sector:
Finally, we come to Economy-Ecology, where we encounter many
questions that relate to the triple bottom line. Here the inquiry
tends to focus on efficiency:
• Will our production process use resources efficiently?
• Will it reduce waste?
4/30/2014 94
McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
95. Cradle to Cradle in the Built Environment
ASSIGNMENT
Triple Top Line Design:
Each of these questions presents an opportunity for creating value.
Together, they signal the possibility of acting with positive
intentions across a wide spectrum of human concerns.
Such intentions introduce a new standard of product quality,
performance and success.
4/30/2014 95
McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
96. Cradle to Cradle in the Built Environment
C2C® CRITERIA FOR THE BUILT ENVIRONMENT
EVERYTHING IS A NUTRIENT FOR SOMETHING ELSE
2. Quality of materials
– Defined pathways
– Defined use periods
– Design for disassembly
3. Soil production, Bio-nutrients
4. Climate, Air and Sound quality
5. Water quality
USE CURRENT SOLAR INCOME
6. Produce more energy then one needs by using current solar
income
CELEBRATE DIVERSITY
7. Bio-diversity, Conceptual-diversity, Social-diversity,
Cultural-diversity
4/30/2014 96
97. Cradle to Cradle in the Built Environment
FRACTAL TRIANGLE
(McDonough W. & Braungart M., 2002)
McDonough, W., & Braungart, M. (2002). Design for the triple top line: New tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251-258.
97 4/30/2014
98. Cradle to Cradle in the Built Environment
CRADLE TO CARDLE® IN THE BUILT ENVIRONMENT
The launch of the Cradle to Cradle Building Manual in Denmark
http://www.youtube.com/watch?v=5y63OEgxxjY
- William McDonough 10:10-17:50 & 22:15-28:00
http://www.youtube.com/watch?v=REzCGlNY3_U
- Michael Braungart 27:30-33:11 (and Douglas Mulhall)
4/30/2014 98