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Ähnlich wie Rethink marketing with internet of things - Analog & Tech - Webbdagarna Gbg Sept 2018
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Rethink marketing with internet of things - Analog & Tech - Webbdagarna Gbg Sept 2018
- 1. RETHINK MARKETING WITH INTERNET OF THINGS Markus Wulff - Analog & Tech / Sept 2018
- 3. SUB HEADLINE
- 5. 1. IoT is not about Technology 2. As a marketer you will need to embrace IoT 3. Your customers are faster than you are
- 7. The new DIGITAL TOUCH POINT • Real-time engagement data source • Untapped digital touchpoint • Consumer insights source • Bridging retail and digital • Global activations • Hyperlocal activations • Owned channel • The natural provenance channel
- 12. STRATEGIC CHANNEL ‘Anywhere’ as a strategic media channel‘Anywhere’ as digital touchpoint in the consumer journey
- 13. 64% of UK consumers are interested in the idea of everyday objects being connected to the internet.
- 14. There is a strong appetite for household brands to provide ‘services’ in the home.
- 15. A SINGLE LINE
- 16. A SINGLE LINE
- 17. A SINGLE LINE
- 18. Kellogg’s NFC enabled packaging Kellogg’s Special edition Super Mario Cereal boxes with integrated NFC tags enable kids playing Nintendo’s Super Mario Odyssey game to tap the box with their Nintendo Switch controller to receive gold coins or a heart they can then use as power-ups when playing the game. “New way to expand the Nintendo brand in unique and creative ways,” says Tom Prata, Nintendo of America’s SVP for strategic initiatives.
- 19. Unique codes prove product origin Dunedin meat processor Silver Fern Farms has introduced a new retail packaging in New Zealand and overseas, to allow consumers better access to proof of origin of the product. The new packaging contains a unique, fraud- proof QR code on every pack. Consumers can scan the code on the packaging to verify it is an authentic Silver Fern Farms product. and get proof of origin. It shows which region in New Zealand the product comes from, link the consumer to stories of farmers in the region and recipes for the specific product purchased.
- 20. Personalized whiskey bottles Diageo assigned an individual code that created a special identity for its whiskey brand in Brazil for a promotion timed to Father's Day, When consumers scanned the code on the bottle using a smartphone, it allowed them to personalize a film template by adding a photo and a personal message to their dads. The dads could then view the film by scanning the bottle with their own smartphone.
- 23. Agree that ‘If all household products are internet connected, I need to be in control of which can interact with me and in what circumstances’. 76%
- 24. A SINGLE LINE
- 25. Consumers are wary of ceding too much control to products capable of communicating to them directly or acting independently
- 27. 1. IoT is not about Technology 2. As a marketer you will need to embrace IoT 3. Your customers are faster than you are
- 28. THANK YOU! Markus Wulff / Analog & Tech markus@analog-and-tech.com +46709195334 Twitter: @wulff_markus