The DialogMuseum in Frankfurt is expanding its use of social media. Visitor surveys showed that word-of-mouth is an important promotion tool, and social media helps professionalize word-of-mouth. The museum has relaunched its website to be more easily updated and SEO-friendly. It will soon launch accounts on Facebook and Twitter and integrate social media into its exhibitions. The museum hopes to better engage and communicate with visitors through these new social media initiatives.

1. DialogMuseum Frankfurt on it´s way to Social Media Social Media

4. DialogMuseum Frankfurt on it´s way to Social Media Old Site - Coverpage One Click away from the latest content - SEO-enemy

5. DialogMuseum Frankfurt on it´s way to Social Media Old Site - Homepage Static Homepage - never changing - SEO-enemy The only place to react inhouse to latest content!

6. DialogMuseum Frankfurt on it´s way to Social Media New Site - Coverpage Topical Homepage - ever changing - everything on one click - SEO-friendly Changing slider with changing content Everything the visitor needs to know on first klick Up-to-date content changing on a weekly basis Direct link to Social Media Platforms

8. DialogMuseum Frankfurt on it´s way to Social Media Inactice Accounts - already great response

9. DialogMuseum is looking forward to a new way to meet its visitors! Thank You!