Basic Business Websites Guide

BASIC BUSINESS WEBSITESSTARTUP ELITE

STARTUP ELITE
WHAT IS A BASIC BUSINESS WEBSITE?
WWW.STARTUPELITE.COM
A Basic Business Website displays information about your business and its products and services in an organized and
easy to navigate manner. What makes the website “basic” is that there are no advanced features included such as a
social media feed, image galleries, store locator, newsletter signup, e-commerce capability, appointment setting etc.
Alternatively an Advanced Business Website includes a variety of features and apps that allow you to increase online
and offline sales revenue, grow your e-mail subscriber list, manage your blog content and a variety of customer
relationship management features.
Our team put together this presentation to help you determine whether you need a Basic or Advanced website. We
purposely included a lot of “Website 101” information to help you understand our website development process for
basic as well as advanced business websites.
For more information contact us at info@startupelite.com

STARTUP ELITE
“Every business needs
a website. Regardless
of your budget or
busy schedule, you
should make the
commitment to
get at least an
informational
website up and
running.”
A Basic Business Website is ideal for clients who want to get
their printed marketing materials online.
• Cost: A Basic Business Website won’t break the bank.
• Work Load: If you keep the website simple it should not
require a lot of work.
• Maintenance: Low/No maintenance if you set it up correctly.
• Time: If you don’t overcomplicate things you can have a
website in just a few days.
• Opportunity: To deliver an experience that your printed
marketing materials can’t deliver.

STARTUP ELITE
TOP 3 REASONS WHY
ENTREPRENEURS DO
NOT HAVE WEBSITES
1. They do not want to spend the money to
get a website developed.
2. They are so busy running the day-to-day
of the business that they just don’t have
the time to commit to getting a website
launched.
3. They do not have the know-how to
create one themselves or alternatively
don’t know who they should be hiring,
what they should be asking for and what
a good price point is.

STARTUP ELITE
KEY OBJECTIVES OF A BASIC BUSINESS WEBSITE
INFORM
CONVERT
Basic Information: To provide the same basic information that’s already included in your
printed marketing materials.
Additional Information: To provide additional information about you, your business and
the products and services you offer.
Sales Conversion: Getting website visitors to call or email you to get more information
about your products and services.
Marketing Conversion: Getting website visitors to follow you on social media channels, sign
up to e-mail newsletter or fulfill another marketing objective.

STARTUP ELITE
COMMON WEBSITE DEVELOPMENT MISTAKES
Not Prepared: You don’t have any logo, text or graphics
to give to your web developer. A good developer will ask
you for these things before accepting any payment.
No Direction: You have never discussed any samples with
the web developer and let that person just create
something for you that they think is best.
Too Picky: What may seem like a small change can
actually be a lot of work for the developer. Most
developers charge extra for revisions.
You Can’t Pay: Some developers accept to be paid upon
completion of the project but if you can’t pay they’ll just
take down your website and everybody loses.
“Hiring” Family: We all have a relative who does
websites and those arrangements seldom workout.
Hire a professional who will treat you like one.
Hiring Cheap: When you hire a cheap person you are
most likely to get a cheap-looking website. You need a
respectable website for it to be of any value to you.
Hiring Spree: You hire too many people for too many
tasks. They are all waiting on each other to do their
part and this delays the project significantly.
Do-It-Yourself: To identify the right web development
tools for your website and to learn how to use them
can easily take 200+ hours of work.

STARTUP ELITE
WHY WORK WITH STARTUP ELITE?
KNOW-HOW
FULL-SERVICE
BUSINESS EXPERTISE
First and foremost we know how to build websites otherwise we
could not be offering this service. We have built over 150+ websites
over the past 7 years.
We can provide you with the one-stop-shop solutions for everything
you need to get your business website up and running (text, graphics,
video and more).
Startup Elite, unlike other web developers, don’t just have the
technical skills to build a website but we understand the business
side as well which helps us create a better product for you then
someone who just understands how to code.

STARTUP ELITE
GETTING STARTED
INITIAL CONSULTATION
COMMON CHALLENGES
During your initial consultation we will discuss not just your website
development needs but your overall business/marketing strategy which will
help us identify the right solutions for you given your available resources.
1) We may discover that you really want an Advanced Business Website but
currently only have the budget to get a Basic Business Website launched.
That’s no problem. We will choose an infrastructure that will allow us build
upon the Basic Website whenever you are ready to upgrade.
2) You don’t have everything (text, logos, graphics, domain name) ready to
move forward. No problem, we can help you expedite the process and take
over the complete project management for the website while you stay
focused on running your business.

STARTUP ELITE
CHECK LIST
1. Do you have a domain name and the login information for your domain registrar?
2. Do you have all the text for your website? (About Us, Biography, Product/Service Descriptions etc.)
3. Do you have all the graphics for the website? (Logo, Product Photos, Headshots, Stock Photography, etc.)
4. Do you have links to websites you would like to replicate from a design standpoint?
5. Do you want to make a commitment to get your website up and running within the next 14 days?
If the answer to all of the previous questions was YES we can get you a website ready within 5-10 business days.
If the answer is NO to some of the questions the project may take a little longer to get the website launch ready.

STARTUP ELITE
PROJECT MANAGEMENT OVERVIEW
1) Discussing Overall Business Strategy
2) Determine Website Objectives
3) Evaluating ”Project Readiness”
4) Setting Project Timeline (Milestones)
5) Determine Project Budget

STARTUP ELITE
FOUNDED BY MARKUS BIEGEL
Startup Elite is a consulting firm specialized in early stage ventures.
From strategy review and development to hands-on
implementation, we help you achieve accelerated growth.
We are your partner in getting your business to the next level.

STARTUP ELITE
CONTACT
info@startupelite.com

STARTUP ELITE
EDUCATION EDITION
The previous 12 slides are a pitch deck that our company has previously used to pitch clients on website services. In
the following slides we will go over this pitch’s structure as well as more best practices for pitching consulting services.
The purpose of our company posting this publically is to help anyone interested in pitching these types of consulting
services get a better idea of how something like this could be structured.
Our pitch decks are designed to fit 1) our company brand 2) our target market and 3) style of pitching. Which means
that just because it works for us doesn’t mean it may work for you. However, feel free to use this as a reference in
creating your own pitch decks, feel free to copy, improve or modify it in any way and go out there and make some
money!
“How something is pitched is much more important than what’s stated on a few slides.”
- Markus Biegel
EDUCATION EDITION

STARTUP ELITE
PITCH DECK OVERVIEW: SLIDE BY SLIDE
Slide 1: Pitch Cover and Topic Introduction
Slide 2: Purpose of Presentation
• Explain the Difference of Basic vs.
Advanced Websites.
Slide 3: Explain the Benefits of a ”Basic Website”
Slide 4: Understanding the Problem (Client Side)
Slide 5: Macro-Level Purpose of Basic Website
Slide 6: Common Website Development Mistakes
Slide 7: Company Differentiation “Why Us”
Slide 8: Getting Started, Overcome Objections
Slide 9: Checklist “Yes, Yes, Yes.”
• Determine ”Client Readiness”
Slide 10: Project Management Overview
Slide 11: About Us – Who We Are
• The Final Punchline “Passion”
Slide 12: Closing Slide (Online Only)
EDUCATION EDITION

STARTUP ELITE
PITCH DECK OVERVIEW: OVERALL FLOW
1) Explain the Benefits/Value
2) Define the Problem/Associated Challenges
3) Proof your Expertise/Experience
4) Gain Commitment
5) Negotiate and Close
On the macro-level a pitch is nothing more than 1) problem and 2) solution. However, depending on the client and
the type of services you are pitching; you may need to emphasize on the benefits or help the client understand how
big of a problem this is or can be down the line. You also need to explain why you are right person for this consulting
project. Last but not least, you need to close. If you are not closing you are potentially wasting your time.
PROBLEM
SOLUTIONCLOSING

STARTUP ELITE
PITCH DECK ANALYSIS: EXPLAIN BENEFIT/VALUE
BENEFIT
Something that is advantages or good, an advantage.
• How is this going to improve my company?
• Is the client willing to buy this?
VALUE
Relative worth, merit, or importance.
• Is this worth it for me?
• Is the customer able to buy this?
“Someone is only a
customer if they are
both willing and able
to buy your products
and/or services.”

STARTUP ELITE
PITCH DECK ANALYSIS: DEFINE PROBLEM/CHALLENGES
First and foremost we need to make sure that the client is 1) aware of the problem and 2) understands the
seriousness of the problem.
• Money: If a client was not truly aware of the problem it will be difficult to get them from the awareness
stage to the closing stage in one single meeting.
• Time: A client who was not aware of their problem will need added education on the problem which costs
time and may delay the project. The client may seek out other people’s opinion before coming back to you.
• Headaches: Clients who don’t understand what work is involved in the process might want to make endless
changes on a website which makes the project unprofitable.
• Action: If the client doesn’t understand the seriousness of the problem they are not likely to take
immediate action. You need to make sure that they understand both the short-term and long-term
implications of not addressing the problem.

STARTUP ELITE
TOP 3 REASONS WHY ENTREPRENEURS
DO NOT HAVE WEBSITES
1. They do not want to spend the money to get a website
developed.
2. They are so busy running the day-to-day of the
business that they just don’t have the time to commit
to getting a website launched.
3. They do not have the know-how to create one
themselves or alternatively don’t know who they
should be hiring, what they should be asking for and
what a good price point is.
PEOPLE
WANT
GOOD
FASTCHEAP
In most cases the client can only have two of the three variables. However, when you are selling a basic/informational
website that by default is not “Good” (better than none) which means it can be done cheap and fast.

STARTUP ELITE
PITCH DECK ANALYSIS: PROOF EXPERTISE/EXPERIENCE
Experience is certainly important; having been there and done that. However, especially in an fast moving industry
like web development it is critical to not just develop expertise but stay on top of it. Best practices are a moving
target and it can be challenging to become a master of your craft as well as make time to go after clients.
Both, experience and expertise, can be proven by first educating the client and/or assessing their own level of
expertise on the subject. Being transparent proofs not just trustworthiness but also experience.
At Startup Elite we proof our expertise by showing our clients the common mistakes in web development. As a
small boutique shop we don’t make it a point to show off with ”Featured Clients” or some impressive stats like
“Number of Clients Served.” As a company we have that and we can easily pull up a website and show the client
our work but our presentation is purposely crafted to be just about the client and us as a company. This way the
presentation feels more organic and by design is structured to be interactive with plenty of dialog instead of being
an one-way communication.

STARTUP ELITE
PITCH DECK ANALYSIS: CLOSING
There is a saying among salespeople called “ABC” which stands for “Always Be Closing.” While we don’t entirely disagree
with that statement you have to keep in mind that every pitch does not just have the sole goal to close but to make a
positive impression that will allow you to build a relationship with that potential client whether they are signing up now,
later or even never. Some of our best referrals come from people we have met with but they never actually became a
client (probably due to budgetary reasons).
As a startup company ourselves who specializes in helping other startups grow their business we are naturally very
passionate about every single project which shows in our pitches where high energy and positivity sets a great vibe for
the working relationship. If you can let the client feel that not only are they doing the right thing but they are doing it
with the right people that is truly something that has become an competitive advantage for us.
While this pitch deck is named “Basic Business Websites” its purpose is actually to sell “Advanced Business Websites”
but ”Basic” doesn't’t sound scary or pricey which allows us to setup more pitch meetings. We don’t consider this
unethical because we gladly sell them a “Basic” website however in most meetings it is the client that requests to talk
about the more advanced features. Which makes the sales process easy because it was the client’s idea!

STARTUP ELITE
PITCHING BEST PRACTICES
• Know the Client: No matter how small the client you always want to do your homework and understand the
client’s website objectives (from an industry best practices view) before the client steps into the door.
• Got Numbers: You need to know your website development costs on the spot with being able to make last minute
modifications, otherwise you won’t be able to close the deal.
• Always Be Honest: Don’t pretend to know things that you don’t. You can sell people a website that you cannot
build because you can outsource it and be of value to the client from a project management standpoint but you
have to be upfront about that.
• Pocket Stories: You need to have pocket stories. Depending on how the client is reacting to your pitch or in case
you get lost in your pitch you always want to have at least 3-5 stories handy in case you either need to seem more
1) personable 2) get their attention back or 3) just to kill time until you get back on track.
• Presentation Style: Read the room and adjust your presentation style to the client. The better you know your
materials (and your craft) and the more often you have practiced the more confident you will become.

STARTUP ELITE
FREQUENTLY ASKED QUESTIONS
Why don’t you list your previous clients in this presentation to proof experience?
First, the pitch is designed to immediately stimulate a dialog with the client, not be a one-way presentation.
Secondly, most of our clients come from a referral so they often know who our clients are.
Thirdly, in order to be efficient and not have to change out client logos every month we decided to not include them.
Lastly, because most of our clients are smaller startups, nobody knows them, so it doesn't add any value.
Why is the “About Us” slide at the end instead of the beginning?
First, because having the “About Us” in the beginning would set the vibe of an one-way communication.
Second, people generally know who we are (referral network) so we don’t have to introduce ourselves.
Thirdly, we use that slide at the end not to read it off but explain who we are on the higher level which essentially is
“entrepreneurs helping other entrepreneurs who are just as passionate as we are about our companies which means
also that we take pride in our work and always do our best given the resources available to us.”

STARTUP ELITE
MARKUS BIEGEL
Founder & CEO
Startup Elite
NELSON ARIAS
Co-Founder & VP
Latino Professionals
for America (ALPFA)
CSUDH ‘18
“Mentorship and giving back is
not only the right thing to do but
it’s greatly rewarding to see a
mindset shift in these young
individuals who turn into these
motivated little monsters that
work hard every day to become
a better version of themselves.”
- Markus Biegel
For more presentations visit: www.biegel.in

Basic Business Websites Guide

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