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Adyen mobile payment - Mobile First event
1. Mobile payments – today's practice
'… what if there
was a payment company that … '
November 26 2012 –
Mobile First
Adyen | payments made easy
2. Agenda
Trends in mobile payments: building the
promise..
• Who is doing what?
• What are the main themes?
• What to expect?
Trends in mobile payments: what is the
practice?
• Where are today's transactions?
• What are current successful business models?
• Figures from practical experience
Adyen | payments made easy
6. Why?
Smartphones have almost 50% market share in
some countries, and that share is growing
Smartphone as % of
Smartphone penetration per country new phone purchases
50% 80%
46% 45%
40% 42%
38%
60% 63%
30% 51% 50%
28% 40%
20%
20%
10%
0% 0%
US UK Netherlands France Germany US Europe
Adyen | payments made easy
7. Who?
Visa
Google Mastercard, Citibank
Paypal
Serve American Express, Sprint, Verizon
ISIS AT&T, Verizon, T-Mobile
Adyen | payments made easy
8. Still many open questions...
Who will win the battle of the wallets?
What will be the standards around NFC?
What are the risks of mobile payments?
Adyen | payments made easy
10. Adyen mobile payment
solution
iOS, Android
Works within apps as well as mobile
sites
Designed to maximize conversion
Supports one-click (also cross-channel)
PCI-compliant, hosted solution
Can also be used on iPad and Android
tablets
Uses Adyen's skin technology
Can use merchant
Adyen | payments made easy layout and branding
17. Mobile share on all payments
Mobile% on total payments is growing fast
Adyen | payments made easy
18. Share per device
Ipad is now the largest channel. Android slowly
picking up.
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19. Conversion per device
Conversion on iPhone & iPad is highest.
Conversion is measured as the % of succesfully completed payments
on the total payment pages served to consumers.
Adyen | payments made easy
20. RETAIL: Web vs Tablet vs Mobile
Tablet significantly outperforms mobile in retail
Web Tablet Mobile
Share on total 86.67% 12.15% 1.18%
Average value € 118 €124 €106
Bank transfer 2% 3% 0%
iDeal 82% 84% 60%
Credit card 13% 9% 30%
Paypal 3% 4% 10%
Conversion 78% 65% 52%
Adyen | payments made easy
21. Thank you!
roelant.prins@adyen.com
Adyen | payments made easy