The "Increasing Social Media Engagement" was presented at Social Media Club Conference 2011 in Bahrain by Jiri Voves (@jirivoves) Head of Product, Socialbakers
1. Increasing Social Media
Engagement
By Jiri Voves (@jirivoves)
Head of Product, Socialbakers March 20, 2012
2. About Socialbakers
• Prague, London, San Francisco, October 31, 2011
Munich “We are a ‘customer developed’ company,” said Jan Rezab, who is
the CEO and co-founder of Socialbakers. “Our customers kept
telling us the metrics they wanted to see.”
• 330,000 marketers across 60+
countries, every continent
Used by Leaders
• Founded in 2008 as Social
Media Agency
• Team of 100 people, Launched
Socialbakers platform 2009
• Facebook Preferred Developer
Consultant
3. Socialbakers Platform
View in Build
Get Data
Context Engagement
The #1 go to place for The #1 platform of choice Build meaningful
marketers to find by hundreds of marketers social media
social statistics. to monitor and compare campaigns that help
their social media drive your social
performance media success
5. Facebook Facts
Facebook has about 845 million users
Over half of the users login every day
More than 100 million Page likes happen every day
#1 website worldwide in terms of average
time spent on site
“ Facebook: Not just clicking, but really making “
connections between users and brands Source: Facebook
6. Latest Trends In Social Media
Content Customer Care Analytics
Most of your fans don’t Almost no barrier Monitoring matters.
come back to your between brands and Only fully informed
Page. Most of the users. Proper brand is able to do
interactions are made communication is a proper marketing
in the Newsfeed key to success decisions.
7. Engaging Content - Tips
1. Great content mix – photos, videos, albums, statuses
2. Asking for engagement – asking for likes, comments
3. Asking questions
4. Posting content which is interesting to fans
With proper content, you are able to reach
! beyond the actual fan !
9. Best Practices For Content Strategy
Have a mix of content and
include photos, videos
Diverse Content along with your status
updates and links
Pay attention to your most
Engaging Content engaging content and replicate
Call to Action Don’t be afraid to ask your fans
to like or to take action
Simple, Clear Less is more, keep messages
Messages simple, concise and clear
10. Worst Practices
Recommend 1 – 2 posts
Too Many Posts day for brands
Not Engaging with Not responding to questions or
Fans engaging with your fans comments
May seem obvious but rule of
Confrontation thumb is to not engage
negatively with fans
Not Following Facebook has rules on how you run
contests, etc. Make sure you stay
Facebook Rules within limits!
Not Using Apps or Leveraging apps and tabs to
build fun ways for fans to
Tabs engage with you
11. Customer Care – Power to the user
1. Facebook Page: Your mission control
on Facebook
2. No barriers between users and
brands
3. Quick and immediate reach
4. Big potential in tab applications
5. Popular in services industry
14. What You Should Monitor
Fans Engagement
Size, reach, and growth User interactions and
evolution engagement to content,
People talking about
Community Competition
Compare all of that with
Community management,
competitors and know
response rate, key
what’s happening in the
influencers, Core Fans
industry
17. What to take away
1. Facebook Page as a mission control
2. Creative content (1-2 posts a day max)
3. Engaging in conversation with fans
4. Proper Analytics
5. Other: Ads, Facebook Apps
18. Jiri Voves jiri@socialbakers.com
Link me: Friend me: Follow me:
(anytime) (meet me first) (when you want)