A corporate blogging workshop covered introducing blogging, choosing a blog hosting service, setting up a blog, creating content, and marketing and promoting the blog. The workshop aimed to explain what blogging is, how it differs from traditional websites, and why companies should consider blogging.
2. WHAT WILL WE COVER
• Introduction to Blogging
• How to choose your blogs hosting
• Setting up your blog
• Content Creation
• Marketing & Promoting your blog
PersonalityInteractionTypes of Blogs:- Personal Vs. Corporate- By segment- By use of media
Blogging is different kind of communication vehicle. Depending on your corporate goals, you can achieve a lot by blogging, and here is a shortlist of what you can do:Become a thought leader.Communicate your brands personality (Humanize the corporate).Increase brands awareness.Be interesting to your targeted audience.Increase search engine optimization.Be creative.
