The document summarizes a Commercial Partners Meeting held by Marketing Birmingham on July 23rd, 2013. The agenda included a welcome from the chairman, an overview of UK foreign direct investment from UK Trade & Investment, a panel debate on attracting investment, and a question and answer session. Birmingham was highlighted as having a strong investment offer, moving from 3rd to 2nd place in the UK in number of foreign direct investments between 2011-2012 and 2012-2013, capturing 80% of investments in the Greater Birmingham and Solihull region.

1. Commercial Partners Meeting
23rd
July 2013
marketingbirmingham.com

2. Welcome
Paul Kehoe
Chairman
marketingbirmingham.com

3. Agenda
1. Welcome – Paul Kehoe, Marketing Birmingham
2. UK FDI overview – Nick Baird, UK Trade & Investment (UKTI)
3. Panel Debate
Courtney Fingar (Chair), fDi Magazine
Nick Baird, UKTI
Debbie Pejica, ASOS
Mike Steventon, KPMG
Wouter Schuitemaker, Marketing Birmingham
Paul Forrest, West Midlands Economic Forum
4. Questions & answers
5. Meeting concludes

4. Nick Baird
UK Trade & Investment
Chief Executive
marketingbirmingham.com

5. Marketing Birmingham
Commercial Partners Meeting
23 July, 2013

6. 6
UK strong but facing increasing
challenge
• FDI is essential for
UK economic growth
and jobs by bringing
in capital, technology
and know-how.
• In terms of project
numbers, the UK
continues to retain its
lead position in the
global FDI market
• But Germany is
closing the overall
gap, and has
overtaken for new
investments

7. 7
Competition is growing
Forecast 20% reduction in FDI projects for
2013 (FT fDi Report 2013).
Global FDI Inflows, (USD, Billions). Source: UNCTAD
The role of Government is essential to maintain our lead position.
• 81% of countries have a national Investment Promotion Agency (IPA) - 3% up from 2008.
• 78% of developing countries have a national IPA.
• Fast increase of IPAs at the sub-national level: over 300 promoting regions, provinces and
cities.
Germany is also attracting a greater share
of FDI from emerging markets
Germany UK Spain France Italy
Rank 1 2 3 4 5
Average
emerging
market
share (%)
42% 35% 9% 7% 6%
Source: Financial Times, Emerging Markets FDI

8. 8
Birmingham
a strong investment offer
In numbers of FDI investments –
Birmingham moved from 3rd
in 2011-12 to
2nd
in 2012-13
80% of Greater Birmingham and Solihull LEP total FDI
projects landed in Birmingham – the city has a good
reputation and a strong offer

9. 9
Now available – and coming soon
Organisations engaged in helping deliver inward
investment feature in free App “UKTI in the UK”
In late summer 2013, a digital platform to capture the
local landscape and its strengths in one place.

10. Panellists
Courtney Fingar (Chair), fDi Magazine
Nick Baird, UKTI
Debbie Pejica, ASOS
Mike Steventon, KPMG
Wouter Schuitemaker, Marketing Birmingham
Paul Forrest, West Midlands Economic Forum

11. Questions