3. Conference sales strategy
ICCA research targeting specific sectors
- Life sciences
- Advanced Engineering
- ICT
- Business, Financial & Professional
- Food & Drink
Segmenting based on size, rotation, open
years and likely subvention requirements
Pipeline of some 300 conferences
Short term targeting PCO’s and home
grown events
4. Pipeline and confirmed
14 live bids, collective value of 46,000 bed nights
Recent major event wins:
- Renewable UK, 5,000 participants, 4 days, November
2013
- European Molecular Biology Association, 2,000
delegates, 4 days, September 2015
- New digital event x 200 delegates, 2 days,
September 2012
- British American Business Council, 300 delegates,
3 days, May 2013
5. Conferences in Birmingham
IEEE Nano 2012, 20-23 August (500)
National Housing Federation, 17-19 September (1,200)
UK Independence Party, 20-22 September (800)
Conservative Party Conference, 7-10 October (12,000)
CASE Europe 27-31 August 2012 (1,000)
Society for the Study of Inborn Errors in Metabolism
4-7 September 2012 (2,000)
6. 2012 activity
International Confex
Association event,
March, Brussels
IMEX, May, Frankfurt
ICCA Association
Seminar, May, Frankfurt
Association Congress,
July, Liverpool
Square Meal, September,
London
Ambassador programme
7. Meet Birmingham Showcase
Two-day event hosting 35 national event
buyers from:
- agencies
- corporates
- not-for-profit
Includes venue tours and face-to-face sales
meetings between buyers and suppliers
22-23 November 2012
Contact Anthony Bisseker for more
information
9. International marketing
Results:
- Beijing/BHX + 136%
- Delhi/BHX + 112%
June – Dec activity
- China
- India
- Northern Europe
- Ireland
- America
Route development
10. Summer 2012
Sport, attractions, heritage
Olympic spotlight moments
- Torch relay
- London 2012 Festival
- Live sites
- Jamaica Village
- Civic receptions
- Jamaica Farewell
Diamond Jubilee and Pride
20.12% GREAT campaign
11.
12. Food Fest 2012
20.12% GREAT restaurant
offers
Brindleyplace Chilli Festival
CBD Food Festival
Programme of fringe
events
Online marketing campaign
featuring city chefs & key
figures
13. visitbirmingham.com
New ‘Itineraries’ feature
Improved engagement to
social media
‘Explore’ tool for places,
events & accommodation
Updated branding
15. Media profile
Generated over £15 million of media coverage
Coverage in national and international media;
The New York Times, The Economic Times of India
and CNN
The media is helping to shape a new view of Birmingham:
“…With an only-in-Britain tapestry of vividly multiethnic
neighbourhoods, a post-industrial urbanity that’s
gentrifying before your eyes and a food scene that can’t
be ignored, Birmingham is no longer simply flyover
country. Welcome to England’s heartland metropolis:
big-shouldered, friendly and fun.”
marketingbirmingham.com
18. 1.Free of charge
Business and
visitor economy
Part. of Marketing
1 Free of charge
Birmingham, the city’s
Business and
strategic marketing partnership
visitor economy
2. Value added
Provides a comprehensive analysis
Detailed reports,
package of research based maps and briefings
services
Works as a strategic partner
to deliver intelligence to
inform business decisions 3. Bespoke
consultancy
service
marketingbirmingham.com
19. birminghamtoolkit.com
Birmingham’s story
Useful facts and stats
Images + case studies
Future developments
24. Major Development as a catalyst for change
…and an engine for growth.
www.paradisecircus.co.uk
25. Importance of the pipeline?
Does supply create demand?
• No development activity leads to general market
inertia
• Development creates the:
• opportunity to attract inward investment
• ability to respond to time sensitive enquiries
www.paradisecircus.co.uk
26. What should be in the pipeline?
Large city economies have a diverse property offer but the
development pipeline must have the ability to :
Provide access to deep labour pool
Deliver quickly and with certainty
Deliver ‘value’
Deliver flexible property solutions
Provide low (zero) carbon buildings
Pre-requisites for large corporate occupiers
www.paradisecircus.co.uk
36. Landmark
s
National Indoor Arena
Snow Hill Station
International
Convention Centre
Council House
The Mailbox
Brindleyplace
www.paradisecircus.co.uk
54. Up to 1.7 million square feet of space including:
Up to ten new buildings
Grade A office space
A new four star hotel
Shops, restaurants, bars and cafés
A new 450 seat Concert Hall
A series of public squares and new streets
www.paradisecircus.co.uk
55. First class office space:
Up to ten new buildings
Buildings from 70,000 to 400,000 sq ft
Floorplates from 10,000 to 40,000 sq ft
Minimum standard BREEAM Excellent
Opportunities for BREEAM Outstanding
Privately managed estate
2 minutes from New St Station
550 parking spaces
www.paradisecircus.co.uk
68. 2014 – 2017 Phase One
Major Enterprise Zone
investment in infrastructure
Two office buildings under
construction from 2015
New Millennium four star
hotel under construction
450 seat concert hall
under construction
Two new public squares
Five new pedestrian streets
www.paradisecircus.co.uk
