2. What is Converge Orlando?
Converge Orlando, Inc. is a non-profit 501 c6 public
membership corporation, governed by a Board of
Directors, funded through sponsorships and private funds.
We cooperate with all other destination marketing
agencies in Central Florida
The other major destination like Orlando is Las Vegas—in
terms of number of visitors and appeal of the
concentration of attractions
Las Vegas CVB has a sizable Diversity Division and budget
to attract the LGBT traveler to their destination
3. Converge has a clear strategy
Converge strategy to produce value for Orlando
Attract first-time visitors (put Orlando in consideration)
Extend the stay of current visitors
Actively target conventions, conferences and groups
Focus on amateur athletics & competitions
4. Why was Converge founded?
Five percent of all travelers
but represent 10% of all
tourism expenditures—
less impacted by national
economic downturns
We believe LGBT visitation
can be significantly
increased, especially
during off-peak seasons
5. Orlando has a compelling story to tell
LGBT visitors
The market requires authentic
and sensitive targeting
Perception of “gay-
friendliness” is the most
important driver of visitation
we can impact
Assurance of personal safety
and security is also important
The OutServe Leadership
Conference is great example
of Converge’s unique
contribution
6. Milestone One: We have launched the first
LGBT travel insert with Visit Orlando
4-month print & online
campaign generating
600,000+ impressions
225,000 print circulation
Special targeting of
Atlanta, Boston, Chicago,
NY metro, Philadelphia,
Washington DC, Toronto
and drive markets
7. Future plans for Converge Orlando
Participate in major LGBT travel trade shows and Pride events
Create major Orlando presence in all gay travel guides
Significantly increase the number of articles and references
written about the Orlando gay travel experience
Participate in organizations that promote LGBT travel and
tourism
8. Milestone Two: New Website is
officially launched today
www.orlandogaytravel.com
is reliable, comprehensive,
unbiased and non-commercial
Create a distinctive and
exciting persona for
Orlando
Central Florida’s wonderful
hotels, restaurants,
attractions and
experiences are
interpreted for the LGBT
traveler
9. 2018 Gay Games
Previously hosted in San
Francisco, Chicago,
Amsterdam, Montreal,
Cologne, Sydney,
Vancouver, New York,
Copenhagen and Antwerp
Know competitors for
2018 include London and
Las Vegas
10. $150+ million for the local economy
12,000+ Participants
200,000+ Attendees
80+ Countries
Represented
10 Days Of Competition
40 Competing Sports
10 Outstanding Events
