A presentation delivered to the College Marketing Network Conference in November, 2009.

1. Using Google (and other tools) For Research & Reputation

3. "Google has the functionality of a really complicated Swiss Army knife, but the home page is our way of approaching it closed. It's simple, it's elegant. A lot of our competitors are like a Swiss Army knife open--and that can be intimidating and occasionally harmful." Marissa Mayer Vice President, Search Products & User Experience

5. Tool #1: Gmail Recommended Link: www.gmail.com Conversations Chat Contacts Labels

6. Recommended Link: www.google.com https://www.google.com/accounts/Login

7. Recommended Link: www.google.com Tool #2: Link & Site Search Site Link Similar Instances Search Within

9. Recommended Link: labs.google.com Tool #4: Google Suggest On Google as you type And in your browser

10. Recommended Link: www.google.com/trends Tool #5: Google Trends

11. Recommended Link: www.google.com/trends Tool #6: RSS RSS is a family of Web feed formats used to publish frequently updated works – such as blog entries, news headlines, audio, and video – in a standardized format. An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content quickly and automatically. They benefit readers who want to subscribe to timely updates from favoured websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based or desktop-based.

12. Recommended Link: mozilla.org Tool #7: Firefox Live Bookmarks

13. Tool #8: Google & Yahoo Alerts

15. Recommended Link: www.google.com/ig Tool #9: iGoogle

16. Recommended Link: www.google.com/calendar Tool #10: Google Calendar View a number of Calendars (friends, family, work) Share & Publish Calendars

17. Creating a Google Calendar Step 1: Visit www.google.com/calendar & Sign In Your Google Calendar is now created and you are ready to add events Recommended Link: www.google.com/calendar Tool #10: Google Calendar

18. Private or Shared Recommended Link: www.google.com/calendar Tool #10: Google Calendar Step 1: Click the down arrow next to the Calendar Step 2: Click the down arrow next to the Calendar Step 3: Share the Calendar

19. Recommended Link: www.google.com/calendar Tool #10: Google Calendar

20. Adding an event Step 1: Navigate to the selected month, day of the event Step 2: Double Click on the start time of the event Step 3: Click “edit event details >>” Recommended Link: www.google.com/calendar Tool #10: Google Calendar

21. Adding an event Step 4: Add the event details Step 6: Click Save Recommended Link: www.google.com/calendar Step 5: Invite Guests

22. Accept an event via Google Mail Recommended Link: www.google.com/calendar

23. Accept an event via Google Mail Step 5: Accept and both Calendars are updated Tool #10: Google Calendar Recommended Link: www.google.com/calendar

24. Tool #11: Google Docs & Spreadsheets Recommended Link: docs.google.com Create Sharing Storing Publish

25. New Document (Word Processor, Excel, PowerPoint & Forms) Upload existing files Tool #11: Google Docs & Spreadsheets Recommended Link: docs.google.com Folders

26. Tool #11: Google Docs & Spreadsheets Recommended Link: docs.google.com Main Word Processor Page File Insert Share WYSIWYG Editor

27. WYSIWYG editor Tools Formulas Add Sheets Tool #11: Google Docs & Spreadsheets Recommended Link: docs.google.com

28. Tool #11: Google Docs & Spreadsheets Recommended Link: docs.google.com

30. Some Tools To Consider Twitter.com www.slideshare.com Have you considered your mobile options?

31. Thanks! eMail: ajohn@marketingtom.com Web: www.marketingtom.com