9. • Salutation
• Context of
connection
• Why you want to
connect
• Call to action
• No links allowed!
• Say thank you!
• Signature
Always be telling your story
@GerryMoran
20. Your Next Steps
1. Never send an uncustomized LinkedIn invite again
2. Always change the content of your initial invite (you cannot
change the subject line)
3. Always tell at story in your message using a personalized
salutation, the context of your connection, why you should
connect, a call to action and your signature
4. Work within your 300-character invite limit and use work-
arounds to include links (if necessary)
5. Send only one invite and don’t be a stalker
6. Always send a personalized follow up after every acceptance
@GerryMoran