How to Improve AI Adoption Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ Insights are from Gartner Hype Cycle For AI Top Trends on the Gartner Hype Cycle for Artificial Intelligence, 2019 Gartner’s latest Hype Cycle for AI reflects the growing popularity of: - AutoML - Intelligent applications - AI platform as a service or AI cloud services as enterprises ramp up their adoption of AI. Speech Recognition is less than two years to mainstream adoption and is predicted to deliver the most significant transformational benefits. Speech to text (and text to speech) is a stand-alone commodity where its modules can be plugged into a variety of natural-language workflows. Eight new AI-based technologies are included in this year’s Hype Cycle. The latest technologies to be included in the Hype Cycle for AI reflect how enterprises are trying to demystify AI to improve adoption while at the same time, fuel new business models. ============================================ ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT INCLUDE: Additional Go to Market Resources From Four Quadrant Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ Predictive Marketing Analytics Checklist @ fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/ Go to Market Resources @ fourquadrant.com How to Evaluate Marketing Automation Platforms @ fourquadrant.com/evaluate-b2b-marketing-automation-platforms/ Free Downloads @ fourquadrant.com/free-marketing-templates/

1. Go to market resources @ fourquadrant.com
How to Improve AI Adoption

2. How to Improve AI Adoption
Gartner Insights for AI
Go to market resources available @ www.fourquadrant.comSource: CMO Survey
§ According to Gartner’s 2019 CIO Agenda survey, between
2018 and 2019, organizations that have deployed artificial
intelligence (AI) grew from 4% to 14%
§ Conversational AI remains at the top of corporate agendas
§ Enterprises are making progress and mistakes with AI as it
grows more widespread

3. How to Improve AI Adoption
AI Cloud Services
Go to market resources available @ www.fourquadrant.comSource: CMO Survey
AI Cloud Services
§ AI cloud services are hosted services that allow development
teams to incorporate the advantages inherent in AI and machine
learning.

4. How to Improve AI Adoption
Automated ML (AutoML)
Go to market resources available @ www.fourquadrant.comSource: CMO Survey
AutoML
§ Automated machine learning (AutoML) is the capability of
automating the process of building, deploying, and
managing machine learning models

5. How to Improve AI Adoption
Augmented Intelligence
Go to market resources available @ www.fourquadrant.comSource: CMO Survey
Augmented Intelligence
§ Augmented intelligence is a human-centered partnership
model of people and artificial intelligence (AI) working
together to enhance cognitive performance, including
learning, decision making, and new experiences.

6. How to Improve AI Adoption
Explainable AI
Go to market resources available @ www.fourquadrant.comSource: CMO Survey
Explainable AI
§ AI researchers define “explainable AI” as an ensemble of
methods that make black-box AI algorithms’ outputs
sufficiently understandable.

7. How to Improve AI Adoption
Edge AI
Go to market resources available @ www.fourquadrant.comSource: CMO Survey
Edge AI
§ Edge AI refers to the use of AI techniques embedded in IoT
endpoints, gateways, and edge devices, in applications
ranging from autonomous vehicles to streaming analytics.

8. How to Improve AI Adoption
Reinforcement Learning
Go to market resources available @ www.fourquadrant.comSource: CMO Survey
Reinforcement Learning
§ Reinforcement learning has the primary potential for
gaming and automation industries and has the potential
to lead to significant breakthroughs in robotics, vehicle
routing, logistics, and other industrial control scenarios.

9. How to Improve AI Adoption
Quantum Computing
Go to market resources available @ www.fourquadrant.comSource: CMO Survey
Quantum Computing
§ Quantum computing has the potential to make significant
contributions to the areas of systems optimization, machine
learning, cryptography, drug discovery, and organic chemistry.
Although outside the planning horizon of most enterprises,
quantum computing could have strategic impacts in key
businesses or operations.

10. How to Improve AI Adoption
AI Marketplaces
Go to market resources available @ www.fourquadrant.comSource: CMO Survey
AI Marketplaces
§ Gartner defines an AI Marketplace as an easily accessible
place supported by a technical infrastructure that
facilitates the publication, consumption, and billing of
reusable algorithms. Some marketplaces are used within
an organization to support the internal sharing of prebuilt
algorithms among data scientists.

11. Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-
planning-templates/marketing-automation-buyers-checklist/
Predictive Marketing Analytics Checklist @
fourquadrant.com/go-to-market-planning-templates/predictive-marketing-
analytics-buyers-checklist/
Go to Market Resources @ fourquadrant.com
How to Evaluate Marketing Automation Platforms @
fourquadrant.com/evaluate-b2b-marketing-automation-platforms/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Resources From Four Quadrant
for Sales & Marketing
Go to market resources available @ www.fourquadrant.com