DOWNLOAD the FREE Event Marketing Planning Template at http://www.fourquadrant.com/product/event-planning-select-plan-execute-event/ Planning an event is as complicated a large wedding—nothing is rocket science but the number of tasks, the level of detail and the compressed timeline is a breeding ground for mishaps. At the end of the day, B2B sales reps will agree that well run events: - where meetings with the right people in attendance - from the right companies - with a backdrop of a meaningful topic These are ideal opportunities to increase the sales funnel with qualified sales opportunities. Well constructed marketing Events are also great vehicles to increase the velocity of forecasted deals in the sales pipeline. For Marketers, it is imperative to establish a managed, repeatable process for events and then to optimize it. Download the FREE Marketing Event Template to select events based on a process that is consistent with your Marketing strategy. Download go to market planning templates at http://www.fourquadrant.com/products/

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Event Marketing – How to Select & Execute!

2. • What is the objective for the show
and does it map to the marketing
plan?
• Is the show relevant to the business,
target audience, market position and
key messages?
• Is the organization ready, willing and
able to execute?
PROCESS TO SELECT

3. EVENTS GONE BAD!
• Someone in the organization fires an email
with a link to a show that “we have to be at”
• The show is in less than a month and was
not on anyone’s radar
• A scramble ensues to get a PO, secure floor
space and “own the show”
• Some poor Marketing Programs Manager is
offered up for the slaughter
• The space is small and in a remote location
• Promotion is too late and few meetings are
secured
• Booth traffic is light
• The signage and demo are generic
• The show is a disaster and everyone blames
Marketing
Maybe this scenario sounds familiar:

4. ABILITY TO EXECUTE!
Is the organization ready, willing and
able to make the commitment
necessary to have a successful event?
Specifically, will the key Pre-Event,
Event and Post-Event tasks be
addressed?

5. WHAT IS THE RELEVANCE!
It’s important to drill down on the
objective to ensure that the event in
question is relevant.
Specifically, here are some areas and
questions from which to drill down on:

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FREE Template to Select Events Based on a Process
Event Marketing – How to Plan an Event
Created by a CMO
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Claim Your FREE Excel based Template & Bring a Method to the Madness!
A 3 tiered selection process to quantitatively and objectively select events!
Over 70 action items identified and laid-out across a timeline!