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Go to market resources @ fourquadrant.com
CMO Spending Survey Results
CMO Spending Survey Results
Key Planning Assumptions Based on Research
§ Marketing Budget Trends
§ Marketing Budget Composition
§ New Responsibilities – Functions & Reports
§ Top Priorities
§ Capital Budgets
§ Who Owns P&L
CMO Spending Survey Results
§ Marketing Budgets on the Rise
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner
§ How Much Will Marketing Budgets Change
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner
§ Marketing Expense Budget Deconstructed
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner
§ Where Are Marketing Dollars Spent
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner
§ Top Priorities for Marketing Investment
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner
§ Marketing Expense Budget Allocation
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner
§ Who Controls the Marketing Capital Budget
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner
§ Does Marketing Have It’s Own P&L
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner
§ New Functions Report to the CMO
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner
§ Who Does the Chief Customer Officer Report to
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @
https://www.fourquadrant.com/Source: Gartner
Go to Market Resources @ fourquadrant.com
FREE DOWNLOADS @ fourquadrant.com/free-marketing-templates/
Read Go to Market Insights @
fourquadrant.com/marketing-resource-blog/
DOWNLOAD Go to Market Planning Template @
https://www.fourquadrant.com/go-to-market-planning-templates/
GTM Resources for B2B Marketers
Leverage Go to Market Resources Built by A CMO for B2B Marketers

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CMO Spending Survey Results

  • 1. Go to market resources @ fourquadrant.com CMO Spending Survey Results
  • 2. CMO Spending Survey Results Key Planning Assumptions Based on Research § Marketing Budget Trends § Marketing Budget Composition § New Responsibilities – Functions & Reports § Top Priorities § Capital Budgets § Who Owns P&L
  • 3. CMO Spending Survey Results § Marketing Budgets on the Rise Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  • 4. § How Much Will Marketing Budgets Change CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  • 5. § Marketing Expense Budget Deconstructed CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  • 6. § Where Are Marketing Dollars Spent CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  • 7. § Top Priorities for Marketing Investment CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  • 8. § Marketing Expense Budget Allocation CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  • 9. § Who Controls the Marketing Capital Budget CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  • 10. § Does Marketing Have It’s Own P&L CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  • 11. § New Functions Report to the CMO CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  • 12. § Who Does the Chief Customer Officer Report to CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  • 13. Go to Market Resources @ fourquadrant.com FREE DOWNLOADS @ fourquadrant.com/free-marketing-templates/ Read Go to Market Insights @ fourquadrant.com/marketing-resource-blog/ DOWNLOAD Go to Market Planning Template @ https://www.fourquadrant.com/go-to-market-planning-templates/ GTM Resources for B2B Marketers Leverage Go to Market Resources Built by A CMO for B2B Marketers