CMO Spending Survey Results View more charts & stats to develop your go to market strategy and guide your tactical execution at https://www.fourquadrant.com/go-to-market-charts-marketing/ In this deck there are 10 informative, detailed, pragmatic, actionable graphics to view. Deck Outline - Key Planning Assumptions Based on Research - Marketing Budget Trends - Marketing Budget Composition - New Responsibilities – Functions & Reports - Top Marketing Priorities - Capital Budget for Marketing - Does Marketing Have a P&L Key Findings Marketing budgets continue their steady ascent in 2016, climbing to 12% of company revenue CMO marketing tech spending is on track to exceed the CIO technology spend in 2017 as marketing looks after a growing number of customer touch points 24% of marketing leaders expect their 2017 digital advertising budget will rise significantly CMOs that own or share P&L responsibility get budgets that are 20% higher, on average For additional go to market resources visit www.fourquadrant.com Free Downloads @ fourquadrant.com/free-marketing-templates/ For key market research & Stats from Gartner, IDC, Forrester and more visit www.fourquadrant.com/go-to-market-charts-marketing/ Leverage pragmatic insights on go to market processes and market tactics @ www.fourquadrant.com/marketing-resource-blog/ Go-To-Market Strategy Planning Templates @ www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/