CMO Marketing Benchmarks READ THE FULL POST at https://www.fourquadrant.com/marketing-benchmarks-for-b2b-b2c/ In general, marketing budgets are on the rise amid industry concerns. Digital Marketing Spend Growth of digital marketing spend continues to outpace traditional advertising spend, in fact, digital marketing expenditures are expected to increase by 12.3%. Spending on digital marketing is expected to increase from 44% of marketing budgets to 54% in the next five years. Social Media Spend Social media spend has increased more than any year prior, and is expected to expand by 66% in the next 5 years. Marketing Analytics Spend Marketing analytics spend is expected to double in the next 3 years. INCLUDED IN THIS DECK: - Marketing Spend by Growth Strategy - Marketing Spend as a Percent of Company Revenue - Marketing Budgets as a Percent of a Company’s Budget - Marketing Spend as a Percent of Company Revenues - Percent Change in Marketing Budgets - Percent of Marketing Budgets Spent on Domestic Markets - Marketing Spend on Marketing Analytics - Percent of Marketing Budget Spent on Marketing Analytics - Marketing Analytics in B2B & B2C Decision Making - Traditional Advertising and Digital Marketing Spend - Percent Change in Traditional Advertising & Digital Spending - Percent of Marketing Budget Spent on Outsourcing - Percent Change in Marketing Headcount - Percent of Sales Through the Internet FOR ADDITIONAL GO TO MARKET RESOURCES VISIT FOURQUADRANT.COM FOR: Marketing Automation Buyer’s Checklist https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ How to Evaluate B2B Marketing Automation Platforms https://www.fourquadrant.com/evaluate-b2b-marketing-automation-platforms/ Download free marketing templates @ fourquadrant.com/free-marketing-templates/ For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/ Go-To-Market Strategy Planning Templates @ https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

1. Go to market resources @ fourquadrant.com
CMO Marketing Benchmarks

2. Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Marketing Spend by Growth Strategy
Source: Deloitte

3. Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Marketing Spend as a Percent of Company Revenue
Source: Deloitte

4. Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Marketing Budgets as a Percent of a Company’s Budget
Source: Deloitte

5. Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Marketing Spend as a Percent of Company Revenues
Source: Deloitte

6. Go to market resources available @ www.fourquadrant.comSource: Deloitte
CMO Marketing Benchmarks
Percent Change in Marketing Budgets

7. Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Percent of Marketing Budgets Spent on Domestic Markets
Source: Deloitte

8. Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Marketing Spend on Marketing Analytics
Source: Deloitte

9. Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Percent of Marketing Budget Spent on Marketing Analytics
Source: Deloitte

10. Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Marketing Analytics in B2B & B2C Decision Making
Source: Deloitte

11. Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Traditional Advertising and Digital Marketing Spend
Source: Deloitte

12. Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Percent Change in Traditional Advertising & Digital Spending
Source: Deloitte

13. Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Percent of Marketing Budget Spent on Outsourcing
Source: Deloitte

14. Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Percent Change in Marketing Headcount
Source: Deloitte

15. Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Percent of Sales Through the Internet
Source: Deloitte

16. Read the full post, B2B Digital Transformation @ fourquadrant.com/b2b-
digital-business-transformation/
Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-
planning-templates/marketing-automation-buyers-checklist/
Go to Market Resources @ fourquadrant.com
IT Spending Research @ fourquadrant.com/go-to-market-it-spending-
research/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-
templates/
Go to Market Resources From Four Quadrant
for Sales & Marketing