Nálada v komunikační branži v Evropě se lepší. European Association of Communications Agencies (EACA) vydala Euromonitor 2011, který to naznačuje.

1. Euromonitor 2011
Cyprus, 6 May

2. Participants: NAC members (27)

3. Overview
1. Business development 2010
2. Forecast for 2011
3. Effectiveness of advertising
4. New business activity
5. Association profile

4. 1. Business development 2010

5. In my view the business year 2010 for the
member agencies was
2009
23% 0%
48%
6%
23%

6. Turnover trend 2010
• Very good (3)
– Austria, Switzerland, Sweden
• Good (8)
– Belgium, Denmark, France, Germany, Lithuania, Poland,
Slovakia,Turkey
• Average (8)
– Bulgaria, Croatia, Cyprus, Hungary, Netherlands, Romania,
Slovenia, UK
• Rather poor (2)
– Czech Republic, Portugal, Spain
• Poor (2)
– Ireland, Italy, Greece

7. What was the structure of your member
agencies’ income in 2010?
2009
2009

8. Has clients’ behaviour towards investment
changed during the last year because of the recent
economic recession?

9. Reasons in case of an increase:
1
2
3

10. Most important topics for your
association:

11. Has clients’ spending on marketing changed in the
last year due to economic reasons?
YES – 100 %

12. Has clients’ spending on marketing changed in the
last year due to economic reasons? In which
disciplines?

13. Has clients’ behaviour changed because of the
recent economic recession?
YES – 100 %

14. Due to the recent economic recession
clients:

15. There is an increased need for:

16. What measures did clients take to react to
economically difficult times?
2009
90%
23%
45%
100%

17. In the tense economic climate,
communication has become…
40%

18. 2. Forecast for 2011

19. How do you estimate the turnover trend for the
agency industry in 2011?
2009
0%
35%
32%
42%

20. How do you estimate the development of ad expenditure in
the individual sectors in 2011?

21. 2. Forecast for 2011
Opportunities

22. How important will the following factors
be in 2011? (5=very important)

23. How important will the following factors
be in 2011? (5=very important)

24. 2. Forecast for 2011
Threats

25. How strongly will the following factors influence &/or pre-
occupy agencies in 2011? (5=very strong)

26. 3. Effectiveness of advertising

27. Which of the following criteria do clients use to measure
communication effectiveness?

28. 4. New business activity

29. Where do the majority of international pitches in your
country come from?

30. What is the importance of pitch consultants in your
country? 5= very important

31. Is it increasing/decreasing?