Mike Saunders holds an MBA in Marketing and serves the small and medium-sized business market.
In addition to coaching and consulting clients in his firm Marketing Huddle LLC, Teaching Marketing as an Adjunct Marketing Professor at select Colleges and Universities, Mike also is a Marketing Consultant with the Denver Small Business Development Center (SBDC).
His unique application of Marketing Integration Principles helps his clients use the Internet & Social Media to grow their businesses quickly while reducing marketing and advertising costs by creating a powerful Marketing Blueprint Strategy.
By visiting www.MarketingHuddle.com you can get a Free chapter of his new social media book published on Amazon
Social Media Marketing Strategy
Social Media Marketing Consultant
Online Reputation Management
Webinar Marketing Consultant
Webinars for Small Business Owners
Webinars for Life Insurance Agency Owners
Small Business Marketing Consultant
Small Business Coaching
Small Business Marketing Plan
Online Video Marketing
Mobile Marketing Consultant
2. Who is Marketing Huddle/ Mike Saunders?
• MBA in Marketing and serve the small and medium-sized business
market.
• In addition to coaching and consulting clients in my firm Marketing
Huddle LLC, I teaching Marketing courses as an Adjunct Marketing
Professor at 5 Colleges and Universities.
• I am also a Marketing Consultant with several Small Business
Development Centers (SBDC)
• Published author: Social media book & Goal Setting books
published on Amazon
• I implement a unique application of Marketing Integration
Principles which helps my clients use the Internet to grow their
businesses while reducing marketing and advertising costs by
creating a powerful Online and Social Media Marketing Blueprint
Strategy.
5. Did You Know Your Clients, Prospects and Contacts are
Already Searching for Your Products and Services?
• Do they need to be pitched hard to buy?
• Help them find information to help them make a decision and they feel the
“Principle of Reciprocity” kick in….they will want to do business with the
person helping them out…YOU!
• Become their Trusted Advisor!
But 1st you must identify 2 critical
pieces of information!
6.
7. STOP!
Don’t Do Social Media the Way Everyone Else
Does!
Succeed by LISTENING & GIVING 1st!
8.
9.
10.
11.
12.
13. Learn more tips and tricks on using social media in
your business in the book! This book is written in
fictional story format and is a fast-read…get your copy
today!
After you complete your order through Amazon, copy your receipt # go to
www.marketinghuddle.com/amazonbookbonuspackage & claim your Facebook
marketing bonus package!
14. Want to win a copy?
Grab your mobile phone!
Mike@MarketingHuddle.com
www.MyVirtualMarketingDepartment.com
15. Grab your phone & Text
PRISM
to 72727
The 7th text to come
through wins!
18. This Model Doesn’t Work Anymore
Suspect Prospect Engage Qualify Propose Defend Close
Traditional Buying Cycle
19. The New Sales Process
Objective is to change the “calm” and help “frame the problem”
Problem Search Frame
Look For Talk To Look For
Calm or Change Problem The
Solutions Peers Providers
Happens Symptoms Problem
20. The ZMOT is a flurry of activity:
• Query search engines
• Visit company web site
• Read educational content
• Follow on Twitter
• Visit competitor web sites
• Read reviews
• Discuss with friends
• Check online communities
• Comparison shop
23. Hub & Spoke Online Lead Funnel
Twitter
YouTube LinkedIn
Facebook
more Google+
Social
Slideshare
SEO Website Video
Positioning & Blog Email
Online
Workshops
24. What is Business Social Media Marketing
Business Social Media marketing uses new media rich
online tools and content to engage and foster
feedback and buzz from existing and new customers
• Business Social Media Marketing builds
trust and ties with online communities to
generate exposure, opportunity and sales
• Online communities create
enduring sales and profits for your
company
25. Why Business Social Media?
Attempting to reach executive decision-makers in
your target audience is so tough because they
purposefully shield themselves to keep isolated.
But, because social platforms are a personal
representation of their brand, they will be much
more likely to respond because it is a reflection on
their brand!
Plus, social media can be the BEST research you can
use to learn about a prospect.
36. The Missing Ingredient in Business
Social Media Campaigns
MBA-Level Marketing Strategy:
Competitive Advantage
Target Audience
Integrated Marketing Communications
38. Business Social Media Value Cycle
ROI Tracking Model: Life-time client value
84% of companies aren’t measuring ROI
Marketers demand better ways to manage and measure
the impact of “earned media”
the additional unpaid exposure a brand gets when consumers share
about the brand online.
What is ROI?
Financial
Sales, Revenue, Transactions, Coupons
Non-financial
Visitors, WOM, Page Views, Fans, Followers
ROI does not have to be $$ to be valuable
39. Business Social Media Methodology
Develop SM Vision Blueprint
AS-IS: Current SM Assessment TO-BE
™
Stakeholders Segment Target Refine Develop Asset
Commitment Market Strategy Tactics Priority
Plan Feedback
Execution
Instant Success System Content Outreach™ Optimization Assets
™
TeamUp-Strategic Alliances
Improve
Tracking, Metrics , Reporting Key Performance Indicators and SM Trends
Time
41. Business Social Media Metrics
Transactions, ROI and Buzz
Inquiries: Clicks, visits, page views, and phone calls
Actions: Valuable brand interactions
Conversions: Data capture, lead capture, and sales
ROI: Cost per click, cost per lead, and revenue
Social stats: Connections: Friends, fans, likes, subscribers, followers,
and application installs
Engagement: Likes, comments, sharing, retweets, and interaction
Views: Video plays, SlideShare plays, and social site page views
Traction: Engagement rates, retweet rates, etc.
Reach: Influence and reach of the people and bloggers posting the
chatter
Sentiment: Positive and negative ratings of the chatter being posted
Context: Subject matter and specific themes of the chatter and
comments
Increase in blog comments – CHART IT OUT!
42. Engage in the Business Social Media
Conversation
Build the SM assets
continuously
Establish an editorial calendar
Choose a specific schedule for days
you will be posting
Helps stay on track and organize
content
Be consistent
Refer to the calendar when you
need content ideas
43. Social Media Mistakes to Avoid
No. 1: Starting without a plan.
If you are tempted to skip creating a social media strategic plan for your
business that outlines your goals and the resources you'll need to
accomplish them, don't do it. By developing a plan, you create a critical
foundation for which the rest of your social media efforts are based on.
Your first step to creating a strategic plan for your social media operation
is to answer the following questions:
a. Do you know who your target audience is?
b. How do you plan to talk to them?
c. Do you know how your social media campaign ties into your traditional
marketing plan?
d. Do you know who is going to staff your social media efforts?
e. Do you know your social media business objectives?
f. How will you measure your success?
Answer these questions along with your core team members -- your lead
sales, marketing and programming people. As you do so, take time to
compare them to other social media strategies to help identify and fill
gaps.
http://www.entrepreneur.com/article/220640#
45. Thank you for your time today!
Mike Saunders, MBA
www.MarketingHuddle.com
Mike@MarketingHuddle.com
Hinweis der Redaktion
Explore fundamentalsIntroduce simple strategyExplain terms and technologiesLeave you with a plan
When consumer opinion changed in 2007 so did our business model
Social marketing is easy to measure your results
The goal of social marketing
Effective social marketing is attracting consumers to you
Why social marketing works
Why social marketing works
Recipe for social marketing success
They are social marketing tools
This is not marketing
Your social marketing strategy isn’t always about your business – it’s about your passion
Scott
Measuring ROI on social media investmentsA lot of people and companies are struggling to come up with good ways to define an ROI for social media investments - Patrick Schaber's recent post on the topic is just one of the many thoughtful pieces on the topic.The key to measuring your investments in social media is to first define what it is you are trying to do - are you trying to increase sales, improve the SEO of your site, get more new product ideas into your new product development funnel, trying to improve customer service, or enhance your PR by getting a bigger share of voice in the social media space? And yes, you can do all that with various social media strategies - we have case studies in each and every one of them. So once you have defined what it is you want to do - measure it the same way you would measure any other program deployed for that same purpose. If you already track idea sources and various percentages to gauge the success of your new product development pipeline, just add a category for the new social media-based community and measure everything else the same way. If you want to increase sales, just measure the efficacy of the social media based campaign the same way you would measure any other lead generation program. And if PR/awareness in the social media space is your goal, then there are many more tools at your disposal in the social media space to measure progress than there are in traditional media. One bonus of social media-based programs is that they will impact multiple marketing functions much more so than traditional marketing programs. So in effect you might develop an ROI in one area and see the cost of doing business in other areas go down at the same time.Now, the real problem is that we measure traditional marketing programs the wrong way. Almost everything in traditional measurement programs is customer transaction-based - how much will it cost to get a customer to buy...ONCE. What we really want to measure is how programs affect a customer's life-cycle value - including his/her ability to influence others in making buying decisions. The other problem with most traditional measurement yardsticks - and ROI is perhaps the most famous of them - is that they are trailing indicators, not leading indicators. Not enough companies measure things in ways that give them indications of where their business is going, or how sucessful add-on programs will be. We are currently working with Deloitte on a research project to uncover how companies are measuring the progress and success of various social media-based external communities. If you would like to help with that or if you have opinions on the subject, feel free to email me at francois [at] emergencemarketing [dot] com.