Marketing Festival Case Study 2016

1. How to Crack LinkedIn Direct
Approach and Get
a 100% Response Rate
Josef “josé” Kadlec

4. PAST
A – Job Advertisement
B – Wait for CVs
C – Offer TODAY
A – Talent Sourcing / Outbound Recruiting
B – Candidate Engagement / Attraction
C – Employer Branding / HR Marketing
X

6. 450 000 000+ users globally
1 190 000 users in the Czech Republic
14th
the most visited website on the planet (Alexa Rank)
The Largest Professional Database on the Planet

7. Case study: GoodCall
In 2,5 half years we have:
 contacted 34 700+ unique LinkedIn users

8. Case study: GoodCall
In 2,5 half years we have:
 contacted 34 700+ unique LinkedIn users
 sent 5 743+ unique suitable LinkedIn users to our clients

9. Case study: GoodCall
In 2,5 half years we have:
 contacted 34 700+ unique LinkedIn users
 sent 5 743+ unique suitable LinkedIn users to our clients
 used LinkedIn as 57,76% source of hire

10. Average Response Rate on LinkedIn
36,4%

11. Case Study: LinkedIn Sourcing [ČSOB bank]
Goal:
Contact all relevant profiles for the insurance advisor role at ČSOB bank on
LinkedIn and convert the maximum number of them into employees.
Procedure:
 Identification of all potential insurance advisors on LinkedIn in Prague
 Direct LinkedIn and telephone apporach
 Telephone pre-screening
 Candidate selection based on their interest
 Handover of selected LinkedIn profiles to the HR team at the bank
1689 LinkedIn users contacted
7 HIRED

12. Case Study: LinkedIn Sourcing [ČSOB bank]
Sourcing duration:
425 hours

14. Case Study: Employer Branding + LinkedIn Sourcing
[Siemens]

15. Case Study: Employer Branding + LinkedIn Sourcing
[Siemens]

16. 650 on LinkedIn – search based on selected keywords
586 candidates contacted (154 joined the LinkedIn Group)
61 Interested
14 Qualified
7 Interviewed
4 HIRES
Case Study: Employer Branding + LinkedIn Sourcing
[Siemens]

17. How to Increase the Response Rate up to 100% ?

19. Case Study: Video Job Descriptions [2N]
Role: Product Manager at 2N
13 qualified candidates, 1 placement, 27 days to offer

20. Case Study: LinkedIn Individual Video Approach
[Tieto]
Role: ECM Specialist at Tieto
20 qualified candidates, LinkedIn response rate: 100%

21. Case Study: Marketing Manager [HellSpy]

22. Case Study: JavaScript Developer [iBillboard]

23. Case Study: Digital Manager [L’Oréal]

24. Case Study: PHP Developer [Economia]

25. Average Outbound Recruiting Funnel

26. linkedin.com/in/JosefKadlec