Mirek Cerny (Futurelytics) - Find Hidden Potential in Your Customer Base

•

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Don't miss the next year of Marketing Festival Brno - http://www.marketingfestival.cz You can also buy a video of this presentation at marketingfestival.cz

Business Technologie

Get more from your existing customers
Leveraging information hidden in Big Data
by using Predictive Analytics

@futurelytics

E-commerce Challenges

How to increase revenue?
How to find new customers?
How to prolong retention?

Customers are not equal
Awesome
service

I am new
here

Cancel
contract!

Getting a new customer costs 5x more
than keeping an existing one

Customer Lifetime Value
• Revenue
• Retention
• Satisfaction
• Cost of acquisition
• Maintenance costs

Understand your customers
and their needs
Advanced
segmentation

Retention
How to keep onetime buyers

Revenue
A/B Testing

Campaign
automation

Reach
How to find new customers

Predictive
customer
scoring

Look a like
modeling

How to sell more

Customers segmentation
•
•
•
•

Demographics
Geography
Products
Industry/vertical

• Model-based

Creating a good
segmentation model
•
•
•
•

Market expertise
Customers’ profiles data
Customer’s behavior data
PhD. in data mining / statistics

Behavioral Segmentation
Principle
Model

•
•
•
•

Market expertise
Customers’ profiles data
Transactional data
PhD. in data mining / statistics

Re-engagement

Hey Player!
Your friend Mirek didn’t showup in the game for a long time.
Chase him, get him back onboard and receive 6850 Gold!

Data magicians

10 people
15+ years of Enterprise Analytics Experience
- Business Intelligence
- Predictive & Advanced Analytics

650k EUR total
funding from:
Index Ventures
Credo Ventures
Kima Ventrues
Rob Keve
Seedcamp

@futurelytics

Contact
www.futurelytics.com

We’ll be happy to hear from you
info@futurelytics.com
@futurelytics

Futurelytics Inc.

angel.co/futurelytics

We believe that every customer has a story.
So make the most of it.

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Mirek Cerny (Futurelytics) - Find Hidden Potential in Your Customer Base

1. Get more from your existing customers Leveraging information hidden in Big Data by using Predictive Analytics @futurelytics

2. E-commerce Challenges How to increase revenue? How to find new customers? How to prolong retention?

3. Customers are not equal Awesome service I am new here Cancel contract! Getting a new customer costs 5x more than keeping an existing one

4. Customer Lifetime Value • Revenue • Retention • Satisfaction • Cost of acquisition • Maintenance costs

5. Understand your customers and their needs Advanced segmentation Retention How to keep onetime buyers Revenue A/B Testing Campaign automation Reach How to find new customers Predictive customer scoring Look a like modeling How to sell more

6. Customers segmentation • • • • Demographics Geography Products Industry/vertical • Model-based

7. Segmentation model’s lift

8. Creating a good segmentation model • • • • Market expertise Customers’ profiles data Customer’s behavior data PhD. in data mining / statistics

9. Behavioral Segmentation Principle Model • • • • Market expertise Customers’ profiles data Transactional data PhD. in data mining / statistics

10. Predictive modeling

11.

12. Up-sell Today’s special combo

13. Re-engagement Hey Player! Your friend Mirek didn’t showup in the game for a long time. Chase him, get him back onboard and receive 6850 Gold!

14. Acquisition of paying customers

15. Look-a-like modeling for PPC campaigns

16. Data magicians 10 people 15+ years of Enterprise Analytics Experience - Business Intelligence - Predictive & Advanced Analytics 650k EUR total funding from: Index Ventures Credo Ventures Kima Ventrues Rob Keve Seedcamp @futurelytics

17. Customers @futurelytics

18. Contact www.futurelytics.com We’ll be happy to hear from you info@futurelytics.com @futurelytics Futurelytics Inc. angel.co/futurelytics We believe that every customer has a story. So make the most of it.