John Forkin presented at the Derby City Council Employee briefings in April this year on the subject of regenerating the city. Below is the presentation and supporting films for you to enjoy again. For more information about the regeneration, growth and ambition of Derby, visit www.marketingderby.co.uk or www.investinderby.co.uk

1. Derby: The Renaissance Continues John Forkin – Managing Director, Marketing Derby

5. Derby: Perception?

9. Derby: Reality

10. “ “ Derby has the highest proportion of high-tech employment in the UK.” David Cameron – 7 th March 2011

11. “ “ Derby has become the UK’s capital of high-tech employment.” Nick Clegg – 15 th March 2011

12. A Wealth Creating Balanced Economy

13. Private Sector Jobs Growth (1998-2008) Birmingham 91,100 Stoke 20,900 Nott’m 15,600 Leics 8,500 Derby 3,200

14. Employment in Advanced Manufacturing

15. UK’s Number One City for High-Technology (source: State of the Cities) UK Average 2.96% % of workforce Cambridge 5.8% Bristol 4.9% Reading 4.4% Derby 11.8 %

16. UK’s Number One City for High-Technology (source: State of the Cities) Number employed in high-tech Nott’m 3,500 Leicester 3,900 Coventry 4,000 Derby 11,900

17. Source: NOMIS (April) 2011 £30 £25 £20 £15 £10 £5K UK Average £26,021 UK’s Highest Salaries Outside London Derby £32,495 Reading £30,311 Aberdeen £29,999 Oxford £28,060 Southampton £26, 931

19. 12,000 Employees

20. 10,000 Office Employees

21. 300 Employees

22. 300 Office Employees (100%)

23. Derby’s Economic Development Model RETAIN WEALTH SPREAD

24. Derby’s Challenge Sheffield Nottingham Birmingham Leicester DERBY

25. Attract £2 billion + Create 13,000 Jobs

26. Key Targets 500 new hotel beds 5,000 new housing units

27. Key Targets £50m invested in culture £50m invested in public realm

28. Key Targets 1,000,000 sq ft of new retail and leisure 1,400,000 sq ft of Grade A city centre offices

29. “ To promote Derby in order to support and attract investment” Marketing Derby Mission Statement

30. RAISING IMAGE + PROFILE TO INFLUENCE DEVELOPMENT

31. INDIVIDUALS City, Hinterland and Beyond SPEND MORE IN DERBY Target Markets

34. INVESTORS Companies and their Advisors INVEST IN DERBY Target Markets

37. Derby: A City in Transition

38. Before…Train Station: Dark and Unwelcoming

39. After…21 st Century Gateway

40. Before…Not Fit for Purpose

41. After…State-of-the-Art Bus Station

42. Before…Derby’s Market Place

43. After…Attracting 250,000 Visitors a Year

44. Before…Neglected Empty Building

45. ‘ memorable with a warm, intimate atmosphere’ The Independent After…£4.5m Cathedral Quarter Hotel

46. Before…Historic and Derelict Buildings

47. After…Multi Award-Winning College Campus

48. Before…Pride Park: A Wasteland

49. After…Home to 10,000 Employees

50. Before…Out of date Eagle Centre

51. After…Westfield Derby

52. Derby’s Retail Catchment 2006

53. Derby’s Retail Catchment 2010

55. £1 billion down £1 billion to go

56. Masterplan Phase 2

57. £38m Council House Refurbishment

58. £50m Leisure Strategy

59. 20 acre Nightingale Quarter

60. £100m Castleward Urban Village

62. Where are the jobs for the future?

63. Larger High-Technology Companies

64. Office Jobs

65. Retail and Leisure

66. Creative

67. Green Jobs

68. Ambition Momentum Confidence

69. The Renaissance Continues…

70. Derby offers a different vision of Britain’s future “ ”

71. Art in the heart of England “ ”

72. Forget Delhi or Dubai, it’s evidently time for Derby to take its rightful place on the world stage “ ”

73. One of the world’s top ten easy trips “ ”

74. Derby…Marvel of the Midlands “ ”

75. Derby… the crossroads of history “ ”

76. Thank you