Haladó e-mail marketing megoldások - 20141117

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Marketing Budapest Meetup

Haladó e-mail marketing megoldások

Marketing

Ajánlórendszerek
• Személyre szabott ajánlatok
• Mi kell a megvalósításhoz?
• Profilépítés, algoritmus, tippet ad
• Ismertebb példák: Gravity, Scarab és sok másik
• Alkalmazási területük
Dely Gábor - hu.linkedin.com/in/gabordely
gabor.dely@d-code.hu

Szegmentáció
• Mi alapján lehet szegmentálni? + példák
• Hogyan működik?
• Mire alkalmas
Dely Gábor – hu.linkedin.com/in/gabordely -
gabor.dely@d-code.hu

Trigger, workflow, automata
megoldások
• Mi a trigger?
• Milyen típusai vannak?
• Mi a workflow?
Dely Gábor – hu.linkedin.com/in/gabordely -
gabor.dely@d-code.hu

Vásárlói életgörbék
Dely Gábor – hu.linkedin.com/in/gabordely -
gabor.dely@d-code.hu

Mi kell a kiküldéshez?
• Adatbázis
• Profil építés
• Szegmentáció
• Ösztönző eszközök
• Kiküldési rendszer
• Riport, értékelés
• Folyamatos finomhangolás
Dely Gábor – hu.linkedin.com/in/gabordely -
gabor.dely@d-code.hu

Gyakorlati megvalósítási példák
• Oldalon való böngészés alapján
• A klasszikus: elhagyott kosár
• Upsell, cross sell, product lifecycle
• Vásárlást követő vevőtámogatás
• Aktívan tartó és reaktiváló rendszer
Dely Gábor – hu.linkedin.com/in/gabordely -
gabor.dely@d-code.hu

Hírlevél feliratkoztatás
Dely Gábor – hu.linkedin.com/in/gabordely -
gabor.dely@d-code.hu

Elhagyott kosár értesítők
Dely Gábor – hu.linkedin.com/in/gabordely -
gabor.dely@d-code.hu

Cross sell, upsell, product lifecycle
Dely Gábor – hu.linkedin.com/in/gabordely -
gabor.dely@d-code.hu

Aktívan tartó/reaktiváló
Dely Gábor – hu.linkedin.com/in/gabordely -
gabor.dely@d-code.hu

A teljes rendszer
Dely Gábor – hu.linkedin.com/in/gabordely -
gabor.dely@d-code.hu

Dely Gábor – hu.linkedin.com/in/gabordely -
gabor.dely@d-code.hu

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Haladó e-mail marketing megoldások - 20141117

1. OMBUDAPEST - Haladó e-mail marketing megoldások Dely Gábor hu.linkedin.com/in/gabordely

2. Ajánlórendszerek • Személyre szabott ajánlatok • Mi kell a megvalósításhoz? • Profilépítés, algoritmus, tippet ad • Ismertebb példák: Gravity, Scarab és sok másik • Alkalmazási területük Dely Gábor - hu.linkedin.com/in/gabordely gabor.dely@d-code.hu

3. Szegmentáció • Mi alapján lehet szegmentálni? + példák • Hogyan működik? • Mire alkalmas Dely Gábor – hu.linkedin.com/in/gabordely - gabor.dely@d-code.hu

4. Trigger, workflow, automata megoldások • Mi a trigger? • Milyen típusai vannak? • Mi a workflow? Dely Gábor – hu.linkedin.com/in/gabordely - gabor.dely@d-code.hu

5. Vásárlói életgörbék Dely Gábor – hu.linkedin.com/in/gabordely - gabor.dely@d-code.hu

6. Mi kell a kiküldéshez? • Adatbázis • Profil építés • Szegmentáció • Ösztönző eszközök • Kiküldési rendszer • Riport, értékelés • Folyamatos finomhangolás Dely Gábor – hu.linkedin.com/in/gabordely - gabor.dely@d-code.hu

7. Gyakorlati megvalósítási példák • Oldalon való böngészés alapján • A klasszikus: elhagyott kosár • Upsell, cross sell, product lifecycle • Vásárlást követő vevőtámogatás • Aktívan tartó és reaktiváló rendszer Dely Gábor – hu.linkedin.com/in/gabordely - gabor.dely@d-code.hu

8. Hírlevél feliratkoztatás Dely Gábor – hu.linkedin.com/in/gabordely - gabor.dely@d-code.hu

9. Elhagyott kosár értesítők Dely Gábor – hu.linkedin.com/in/gabordely - gabor.dely@d-code.hu

10. Cross sell, upsell, product lifecycle Dely Gábor – hu.linkedin.com/in/gabordely - gabor.dely@d-code.hu

11. Aktívan tartó/reaktiváló Dely Gábor – hu.linkedin.com/in/gabordely - gabor.dely@d-code.hu

12. A teljes rendszer Dely Gábor – hu.linkedin.com/in/gabordely - gabor.dely@d-code.hu

13. Dely Gábor – hu.linkedin.com/in/gabordely - gabor.dely@d-code.hu