The document discusses Pure Storage and its all-flash storage solutions. It provides 10 reasons to choose Pure, including that Pure storage is built for NVMe, has a disruptively simple architecture, proven high availability of 99.9999%, AI-driven management and predictive support, application support, self-protecting storage, an open full stack, Evergreen upgrades, and industry recognition as a leader in Gartner reports. The document then discusses Pure's business model, customer experience, technology advantages, and culture that emphasize customer satisfaction.

1. STORAGE?
10 reasons for PURE
maciej bocian
bogusz błaszkiewicz

2. HELPING
INNOVATORS
BUILD A
BETTER WORLD
WITH DATA
Fortune 500 companies across
all industries trust us with their data
FINANCE
RETAIL
HEALTHCARE
MEDIA
GOVERNMENT
EDUCATION
TAM CUSTOMERS GLOBAL MOMENTUM
+50B 6,600
GROWTH
$396.3M
Q2 revenue
KEY GROWTH
AI • SaaS • Hybrid Cloud
• Software Defined
Storage • Data
Protection
450 new customers in Q2
$11 2XIncremental
purchases from top
25 customers
within 18 months of
initial purchase of
$1
Incremental
purchases from
customers within
24 months
26%Q2 revenue from
International
>40% >30%
Of Fortune 500 Cloud customers
SaaS • laaS • Consumer
Cloud
COMPANY MILESTONES
24 2018 Satmetrix Net Promoter
Score, Certified by Owen CX
86.6
GARTNER MAGIC QUADRANT
Pure Storage positioned as
a leader in the Gartner Magic
Quadrant for Solid-State
Arrays five years in a row.
Founded Pioneer in
All-Flash
Introduction of
FlashArray™
First international
office open
in Europe
Evergreen™ Storage
Non-Disruptive
Upgrades
Pure1®
Cloud-Based
Management
IPO
(PSTG)
Introduction of
FlashBlade™
Pure introduces
the first AI-ready
Infrastructure
(AIRI™)
Evergreen
Storage Service
(ES2)
5-year Leader:
Gartner Magic
Quadrant
StorReduce
(ObjectEngine™)
Acquisition
Cloud Data
Services
$1+ Billion
in revenue
NET PROMOTER SCORE
APPROXIMATELY
Industry Average Pure Storage

3. BUILT FOR NVME Flash DISRUPTIVELY SIMPLE EVERGREEN
the Grounds of PURE

4. 1. BUILT FOR NVME &
NVME-OF
2. DISRUPTIVELY SIMPLE 3. MOST-EFFICIENT
ARCHITECTURE
4. PROVEN 99.9999%
AVAILABILITY
5. AI-DRIVEN MANAGEMENT &
PREDICTIVE SUPPORT
6. APPLICATION
SUPPORT
7. SELF-PROTECTING
STORAGE
8. OPEN FULL STACK 9. EVERGREEN 10. INDUSTRY RECOGNITION
Why PURE?

5. BUSINESS
MODEL
CUSTOMER
EXPERIENCE
TECHNOLOGY
CULTURE
NPS 86.6
BEST IN B2B
67%
TCO
6X
GARTNER MQ
LEADER
Satmetrix Certified
Why ?

6. Tomorrow… is here
DISKLESS, STATELESS
ELASTIC COMPUTE
SHARED
ACCELERATED
STORAGE
CONVERGED,
FAST NETWORKS
CONTAINERS VMs BARE METAL
FULL-STACKOPENORCHESTRATION
APPS
STORAGE
FLASH
SERVERS
NVMe-oF, RoCE
NVMe

7. NEW MEDIA TYPES ARE EMERGING
LOWER COST
PER GB
DRAM-LIKE PERFORMANCE
SLC
MLC
TLC
SCM
QLC
RELIABILITY
$/GB
$/GB
RELIABILITY +
PERFORMANCE

8. Data at Work Has Value

9. THE NEW FLASHARRAY FAMILYLATENCY AND CAPACITY OPTIMIZED USE CASES
OPTIMIZE PRODUCTION
DATABASES
ENABLE HYBRID
CLOUD
DELIVER NEXT-GEN
ANALYTICS
TIER 2
DBs AND VMs
TEST AND
DEVELOPMENT
DR & SNAPSHOT
RETENTION
Cloud
Block Store
LATENCY OPTIMIZED
66 TB – 3.2 PB EFFECTIVE
AS LOW AS .1 - 1 ms
CAPACITY OPTIMIZED
1.3 PB – 5.2 PB EFFECTIVE
AS LOW AS 2 - 4 ms

10. FA-300 Series
FA-400 Series
//MR1
//MR2
One architecture
FlashArray
//X20R2
Up to 120 TBs in 3U
or 240 TBs in 5u
//X50R2
Up to 540 TBs in 5U
//X70R2
Up to 1500 TBs in 6U
//X10R2
12-25 TBs in 3U
NVMe NVMe
//X90R2
Up to 3000 TBs in 6U
NVMe

11. GLOBALLY
SOFTWARE-DEFINED 100% NO HIDDEN
FLASH
DETERMINISTIC
LATENCY
ULTRA
DENSE
2.2
TB
9.1
TB
18.3
TB
SOFTWARE-DEFINED
FLASH MODULE
First
100% VISIBLE
TO ARRAY

12. Native NVMe/F
NVMe/F
50 Gb/s Ethernet
RoCE v2
28 x DirectFlash Modules
Up to 512TBs Raw (1.5 PBs usable)
with 18.3 DirectFlash Modules

13. DIRECTMEMORY READ CACHING TECHNOLOGY
POWERED BY STORAGE CLASS MEMORY
INTRODUCING
13

14. SIMPLICITY
INSTALL DIRECTMEMORY
MODULES AND
CACHING STARTS
EVERGREEN
AVAILABLE FLASHARRAY
//X70 AND //X90 ARRAYS.
NO FORKLIFT OR MIGRATION
OPTIMIZE
ACCELERATE APPLICATIONS
UP TO 2X, LOWERING
LATENCY UP TO 50%
PURE1 META
CACHING INTELLIGENCE BASED
ON CUSTOMERS WORKLOADS
Fast just got faster WITH DIRECT MEMORY CACHE
INTRODUCING

15. Purity: OS only for Flash
FLASHREDUCE FLASHPROTECT FLASHRECOVER
Deduplication
Compression
Thin Provisioning
RAID-3D, NDU, HA
>99.999% Availability
Encryption
Replication
Snapshots
Protection Policies
PURITY OPERATING ENVIRONMENT
FLASHCARE
IO Scheduling
Global Flash
Management
PURITY CORE
512-byte Variable
Metadata

16. //C
INTRODUCING
THE INDUSTRY’S FIRST CAPACITY OPTIMIZED ALL-FLASH ARRAY

17. OPTIMIZED END-TO-END FOR QLC FLASH
DEEP INTEGRATION FROM SOFTWARE TO QLC NAND
INCLUDES THE SAME EVERGREEN
FLASH FOR EVERY DATA WORKFLOW
FLASH FOR APPLICATION TIERING, DR, TEST/DEV, AND RETENTION
‘NO COMPROMISE’ ENTERPRISE EXPERIENCE
99.9999%+ AVAILABILITY,
PURE1 CLOUD MANAGEMENT
AI-DRIVEN PREDICTIVE SUPPORT
INTRODUCING
FLASH PERFORMANCE AT DISK ECONOMICS
QLC ARCHITECTURE – PREDICTABLE 2 - 4ms LATENCY.
4PBs in 9U - 10X CONSOLIDATION VS DISK.
THE INDUSTRY’S FIRST CAPACITY OPTIMIZED ALL-FLASH ARRAY

18. CAPACITY SCALING
366 TB RAW
1.3 PB EFFECTIVE
1.4 PB RAW
5.2 PB EFFECTIVE
878 TB RAW
3.2 PB EFFECTIVE

19. MULTI-SITE TEST & DEVELOPMENT
CONSOLIDATION
TIER 2 TEST/DEV CONSOLIDATED INTO FLASHARRAY//C
TEST/DEV
ACTIVECLUSTER

20. FAST DATA FOR ALL WORKLOADS
LATENCY OPTIMIZED BANDWIDTH OPTIMIZED CAPACITY OPTIMIZED
CURRENT
PROTOCOLS
FC, iSCSI, NVMe-oF/RoCE NFS [3, 4.1], SMB [2.1], S3 FC, iSCSI, NVMe-oF/RoCE
UPCOMING
PROTOCOLS
NFS [3, 4, 4.1]*
SMB [1, 2.1, 3.1.1]*
NA
NFS [3, 4, 4.1]*
SMB [1, 2.1, 3.1.1]*
CAPACITY 66 TB - 3 PB EFFECTIVE 100TB - 6PB EFFECTIVE 1 PB - 10PB EFFECTIVE
LATENCY .25 - 1 ms 1 - 2 ms 2 - 4 ms
GB/s READ: 18/GB | WRITE: 6.5GB/s READ : 75GB/s | WRITE: 25GB/s READ: 9/GBs | WRITE: 4.5GB/s
BLOCK USE
CASES
MISSION CRITICAL DATABASES
VIRTUALIZED PRIVATE CLOUD
VIRTUAL DESKTOP INFRASTRUCTURE
ACTIVE / ACTIVE DR
NEXT GEN ANALYTICS
NA
TIER 2 DATABASES
TIER 2 PRIVATE CLOUD
SNAP ARCHIVE
IoT CAPACITY STORES
TEST / DEV / SECONDARY
FILE USE
CASES
HIGH PERFORMANCE FILE SHARES*
VIRTUALIZED PRIVATE CLOUD (NFS)*
TIER 1 DB OVER FILE PROTOCOL*
ARTIFICIAL INTELLIGENCE /
ANALYTICS
EDA / HPC
RAPID RESTORE / F2F2CLOUD
GENERAL FILE SHARES*
IoT CAPACITY FILE SHARES*
ARCHIVE STORES*
FlashBlade

22. ActiveCluster
CLOUD MEDIATOR
COMPUTE COMPUTE
Multi-Site Active / Active
Zero RPO,
Zero RTO,
Zero $€￥£,
|No additional HW
ACTIVE ACTIVE

23. Datacenter/Campus HA
Uniform Storage Access Configuration
Active/Optimized Active/
Optimized
Active/
Optimized
VM
APP
VM
APP
VM
APP
VM
APP
VM
APP
VM
APP
Apps/VMs
Site 1 Site 2
Stretched Group of Volumes & pgroups
CA
B
CA
B
CA
B

24. DATA PROTECTION
Fully Integrated
LOCAL
RECOVERY
SNAPS
METRO
ACTIVE/ACTIVE
CLUSTERING
GLOBAL
ASYNC SNAP
REPLICATION
LONG-TERM
PROTECTION & ARCHIVING
REMOTE SNAPS
SNAP TO
FLASHBLADE
SNAP TO
NFS
CLOUDSNAP
DELTASNAP API
& INTEGRATIONs
UNIFIED PROTECTION POLICIES
<11ms RTT
REMOTE SNAPS

25. F2F2C
ObjectEngine

26. BORN FROM FLASH + CLOUD
FOR DATA PROTECTION WITHOUT BOUNDARIES
OE//A270 4-Nodes
25 TB/HR Backup
15 TB/HR Restore
15 PB Front-end Capacity
Inline De-dupe to Flash & Cloud
OE//Cloud
Scales to 100+TB/HR Backup
Protects 100+ PB in Cloud
11 9’s of Durability, Internally
Replicated
Global Namespace, S3API
Performance specs assuming 10:1 data reduction
BACKUP SOFTWARE

27. Full Landscape
of integration
HYBRID
VAAI
VVOLs / VASA / SPBM
vCENTER PLUGIN
vREALIZE AUTOMATION XaaS
INTEGRATION
vREALIZE ORCHESTRATOR
PLUGIN & WORKFLOWS
vROPS MANAGEMENT PACK
LOG INSIGHT CONTENT PACK
SRM STORAGE REPLICATION
ADAPTOR
VMSC ACTIVECLUSTER CERT.
PRIVATE CLOUD VVD
SCVMM
ODX
AZURE EXPRESSROUTE
AZURE CLOUD
SMI-S
POWERSHELL TOOLKIT
VSS PROVIDER/REQUESTOR
SCOM MANAGEMENT PACK
DOCKER PLUGIN
KUBERNETES PLUGIN
OPENSHIFT RA
MESOSPHERE DVDCLI
DOCKER SWARM
OPENCONNECT FOR AWS
OPENCONNECT FOR MS
AZURE
CLOUDSNAP
CONTAINERS
FULL IN-TREE CINDER
DRIVER
FUEL PLUGIN
PYTHON SDK LIBRARY
OPENSTACK FOUNDATION
CORPORATE SPONSOR
CORE CINDER TEAM
MEMBER

28. INTRODUCING
GLOBAL DASHBOARD
GET KEY AGGREGATE METRICS ON
YOUR ENTIRE FLEET OF ARRAYS
• Get visibility on total data reduction
and average load performance
• Easily analyze array performance and
predict capacity
• View alerts & support cases across all
arrays
CONFIDENTIAL DOCUMENT, DO NOT SHARE 2 OR DISTRIBUTE.

29. PREDICT THE FUTURE
AI-DRIVEN PERFORMANCE & CAPACITY SIZING
WORKLOAD PLANNER
POWERED BY WORKLOAD DNA
WILL A NEW
WORKLOAD FIT?
HOW WILL
PERFORMANCE &
CAPACITY GROW?
HOW CAN I
OPTIMIZE
PLACEMENT?

30. • Visual depiction of performance path
• Quickly identify top VMs with latency
issues
• Find the problematic VM quickly
correlated with a volume
• Get complete visibility of latency,
bandwidth, and IOPS
VM VISIBILITY
SEE VM-LEVEL PERFORMANCE TO
TROUBLESHOOT ISSUES
INTRODUCING
Note: Expected GA in Q4, 2017. Delivery dates and features subject to change.
CONFIDENTIAL DOCUMENT, DO NOT SHARE 2 OR DISTRIBUTE.

31. ENCRYPTREDUCEEND-TO-END ENCRYPTION WITH DATA REDUCTION efficiencies
INTRODUCING
END-TO-END DATA ENCRYPTION
SHARED KEYS BETWEEN VORMETRIC DATA SECURITY
MANAGER (DSM), HOST & FLASHARRAY™
PRESERVES DATA REDUCTION
FLASHARRAY APPLIES DATA DEDUPLICATION
& COMPRESSION
SECURE MORE DATA & REDUCE RISK
ALL DATA IS ENCRYPTED, END-TO-END,
AND AT REST
X1@%$6#1

32. usage
➢ Forever Maintenance
➢ Flat & Fair
expansion
➢ Free Every Three
➢ Upgrade Flex
➢ Capacity Consolidation
purchase
➢ Love Your Storage
➢ All-Software Included
➢ Right-Size Guarantee
Lifetime investment protection

33. BUSINESS
MODEL
CUSTOMER
EXPERIENCE
TECHNOLOGY
CULTURE
NPS 86.6
BEST IN B2B
67%
TCO
6X
GARTNER MQ
LEADER
Satmetrix Certified
Why ?
Smallest footprint
Best DRR
Evergreen
Simplest to use
99,9999
24/7 support
100% allFlash
100% All inclusive
100% business continuity

34. What NEXT?