Making Data Compelling Through Visualizations - SMX West 2016

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The document discusses Janet Miller's presentation on making data compelling through visualizations. Some key points: - Janet Miller is the president and CEO of Marketing Mojo, a digital marketing firm specializing in SEO, PPC, and social media advertising. - The presentation covered different types of visualizations that can be used to showcase data trends effectively, including lines and trendlines, pie charts, columns and bars, scatter plots, and funnels. - Examples were shown of how each visualization type can help tell a story and make patterns in the data more obvious and understandable compared to just presenting the raw numbers.

Daten & Analysen

#SMX #22C @JanetDMiller
Making Data
Compelling
through
Visualizations

#SMX #22C @JanetDMiller
•  President
and
CEO
of
Marketing
Mojo

•  Digital
marketing
ﬁrm
specializing
in
SEO,
PPC,

social
media
advertising

•  Founded
in
2005

•  15+
years
of
SEO
and
PPC
experience

•  Google
Analytics
certiﬁed

•  Teach
classes
on
Udemy
for
Google
Analytics

•  Just
wrote
my
ﬁrst
book
on
Google
Analytics
–

available
on
Amazon!

•  Columnist
for
Search
Engine
Land’s
All
Things
SEO
column

About Me

#SMX #22C @JanetDMiller
"Use a picture.
It's worth a thousand words."
Tess Flanders, 1911

#SMX #22C @JanetDMiller
Can it be said with a chart/graphic
instead of a word?

#SMX #22C @JanetDMiller
Lines and Trendlines

#SMX #22C @JanetDMiller
Multiple Lines and Trendlines
0

50

100

150

200

250

300

December
Sessions
November
Sessions
October
Sessions

Referral
Sessions

LinkedIn
simplybusiness.co.uk
t.co

searchengineland.com
facebook.com
images.google.fr

images.google.de
info.thirddoormedia.com
m.facebook.com

#SMX #22C @JanetDMiller
Multiple Lines and Trendlines
0

1000

2000

3000

4000

5000

6000

Organic
Sessions
2015

Bing
Sessions
Google
Sessions
Linear
(Bing
Sessions)
Linear
(Google
Sessions)

#SMX #22C @JanetDMiller
Lines and Trendlines
0

1

2

3

4

5

6

7

8

9

10

January
February
March
April
May
June
July
August
September
October
November
December

Ranking

#SMX #22C @JanetDMiller
Pie Charts
AdWords
Impression
Share
-‐
Lost
Opportunity

Lost
-‐
Budget
Impression
Share
Lost
-‐
Rank

#SMX #22C @JanetDMiller
Columns and Bars

#SMX #22C @JanetDMiller
Stacked Column and Stacked Bar
0

5

10

15

20

25

30

35

40

May
June
July
August

Conversions

Google
Bing

#SMX #22C @JanetDMiller
Scatter
0

5

10

15

20

25

0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%

CTR
Relative
to
Organic
Position

#SMX #22C @JanetDMiller
Venn Diagrams
Frosty
the

Snowman

Santa
Claus

Characters
in
Winter

#SMX #22C @JanetDMiller
Funnel Charts
2635

347

96

Conversions
by
Funnel
Stage

ToF
MoF
BoF

#SMX #22C @JanetDMiller
Great for Dashboards

#SMX #22C @JanetDMiller
http://www.slideshare.net/SearchMarketingExpo/
advanced-‐seo-‐visualization-‐forcedirected-‐
diagrams-‐for-‐teaching-‐analysis-‐by-‐ian-‐lurie

Day
2,
SMX
East
2015
presentations

#SMX #22C @JanetDMiller
SEE YOU AT THE NEXT #SMX!
Thank you!

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