Cleveland SEO Company Presents: 36 Link Building Strategies

36 Ways to Build
Backlinks
Cleveland SEO Service Presents: 36 Insanely Effective
Link Building Strategies to Help You Rank Higher and
Profit More

Presented by…
 Eugene Farber
Founder of ContentStrategyHub.com
 Find our Cleveland SEO Service at:
http://www.contentstrategyhub.com/cleveland-seo-service
 We help you increase sales by improving your rankings

SEO for Cleveland, OH
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Why SEO?
 SEO is search engine optimization
 Helps you rank higher for specific keywords that potential
buyers are searching for
 89% of all purchasing decisions begin on a search engine
(whether the purchase happens online or off)
 Improving your search engine rankings for targeted keywords
can have a direct impact on your bottom line

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What are backlinks?
 Backlinks are simply inbound/incoming links to your website
from external sources.
 The “anchor text” of a backlink is the actual text that is linking
to your website (usually in underlined blue font).
 Why should you care?

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Impact of Backlinks on SEO
 Rankings is largely driven by backlinks.
 This has always been true. And if you understand how
search engines function, this will continue to be true for the
foreseeable future.

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Not All Backlinks Are Created
Equal
 Quantity and quality of backlinks matters.
 You want your backlink structure to look “natural” (variety of
anchor text, do-follow vs no-follow links, etc.).
 While there are many SEO factors that influence rankings, a
better link profile leads to better rankings…period.

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So how do you build quality backlinks
to improve your rankings?
Here are 36
powerful strategies
to improve your
SEO, search
position and sales…

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Directory Submissions
 Yes, this is “old school” but still effective.
 There are both paid and free directories, some offer both
options.
 Paid usually gets you listed faster with more options and
better results.
 Pick high-quality, high PR, high Domain Authority directories
for best results.

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Start Blogging
 Create a blog for your website where you can publish new
content.
 Content is what gets ranked in search engines…give them
something to rank.
 More content means more opportunity to target different
keywords…you can’t rank for ALL keywords in one piece o
content.
 Promote your content: syndicate the RSS feed, syndicate
your content, share to social networks and groups, submit to
blog aggregators
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Guest Blog
 Rather than publishing content on your own blog and
promote it, publish content to other relevant, high-quality
blogs and get your link directly.
 This also helps you spread your name, brand and build your
authority and expertise.
 Links usually come from author box, but it is much more
effective to get a contextual link from within the actual
content of the article.

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Create a Go-To Resource
 The safest and best way to get backlinks is to create
something that is worth linking to.
 Create a go-to resource on a topic in your industry.
 Lists are very popular and make for great link-bait (think “Top
100 Ways to….”)

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Submit to Resource Roundups
 Most industries have lists of resources. Submit any useful
content you create to those lists.
 Many educational and government sites have these, this is a
great way to get a backlink from a .edu or .gov
domain…these are very powerful because they are
considered more authoritative.

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Blogger and PR Outreach
 Find bloggers and journalists that have written on topics
similar to the one you are covering.
 Find as many as you can and reach out them with your angle
on the topic – perhaps one that differs from theirs or one that
supports theirs (either can work).
 Find the author’s contact information and email them about
the content you just published.
 Not everyone will link to you, but some will. And these are
high-quality, relevant links.
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Interviews
 Interview leaders in your industry and feature their answers
on your website.
 People want to hear thought leaders sharing knowledge.
 Once published, reach out to the interviewee and let them
know the content is live…often times they will share the
content with their followers (because who doesn’t like their
ego stroked?).
 Social signals are becoming more and more important in
SEO. There sharing of content on your blog can really add
up.
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Crowdsource Content
 Rather than a one-on-one interview, do a round-up interview
of many experts at once.
 Again, many will link back to your newly published content
and promote it on social media.
 This focuses promotion, links and traffic onto one single
page.
 Here is an example:
 http://www.contentstrategyhub.com/content-experts-businesspublishing/
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Submit to Curation Services
 Submit your new content to curation services like Scoop.it
 This will give you a backlink directly from the site (high
domain authority).
 This can also potentially get you in front of other users for
directly traffic and more sharing.
 Tip: Sites like Scoop.it allow you to suggest content to other
people’s boards, giving the opportunity for even more
backlinks and traffic.

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Blog Commenting
 Comment on other people’s blog posts.
 Most blog commenting systems allow you to link back to your
site.
 These links are not as powerful as contextual links, but can
really add up.
 Being one of the first to comment (and getting placed near
the top of the page) is more effective.
 Leave REAL valuable responses to add value (and actually
get some traffic back to your site while you are at it).
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Free Web 2.0 Content
 Publish relevant, optimized content to free web 2.0 content
properties such as Squidoo
 Include backlinks to pages you want to rank
 Use this as part of a “link pyramid”
 The domain authority of these properties allows you to build
backlinks of lesser quality to the free content and use the
web 2.0 property as a “buffer” between the low-quality links
and the page you are trying to rank

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Coin a Term
 You can take an existing concept and give it a new name.
 This gives you “ownership” of a concept. And those that
discover the concept through you will give you credit (and
links).
 Examples:
 Derek Halpern’s “Drafting Technique”
 Brian Dean’s “Skyscraper Technique”
 These are essentially the same…and both really amount to just
blogger and PR outreach.
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Broken Link Building
 Find relevant websites that contain broken links (links that no
longer lead to an active page).
 Old round-up posts will often have these.
 Find these pages through Google searches.
 Run the page through a free tool like “Xenu” or “Screaming
Frog” to find broken links.
 Create content that will effectively replace the previous
content being linked to (you can find this on Archive.org).
 Reach out to publisher and let them know of both the broken
link and the suitable replacement you have just created.
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Buy Expired Domains
 Find expired domains that already have backlinks and authority.
 Use a variety of different tools to find them.
 ExpiredDomains.net
 PR Powershot
 Moonsy Expired Domains

 Buying quality domains can be cheap and save you tons of time
building up your own links because you can tap into existing
ones.
 Link directly to your existing website through redirection or
create your own blog network of multiple sites all pointing to
pages you want to rank.
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Press Release Distribution
 Write a press release optimized for the keyword you want to
rank for.
 Link to your page from within the press release.
 Submit the press release to distribution sites
 There are both free and paid sites…paid usually get you better
results.

 The distribution site will give you backlinks, but there is also a
chance of getting picked up by other news outlets.
 Combine this with blogger/PR outreach to pitch your new
press release directly to journalists
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Be a Resource for Journalists
 Journalists are always looking for an expert to quote for a
story.
 Become a resource for them by answering inquiries.
 You an find journalists looking for sources on:
 HARO (HelpAReporter.com)
 Reporter Connection (ReporterConnection.com)

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Leverage Q&A Sites
 Answer topical questions on sites like Yahoo Answers and
Quora
 Show your expertise and link back to resources you have
published that will help the person asking the question
 These sites can also be a great inspiration for content topics
 Sneaky/Blackhat tip: you can create keyword-optimized
questions from one account, and answer them with another
including a backlink to your site, giving a highly relevant link
along with the possibility of ranking the Q&A page in the
search results for your keyword
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Citation Sites for Local
 If you have a local business then get it listed on local citation
sites such as Yelp, Yahoo Local and Google+ Local
 Link back to your website from all these sites
 Make sure that all information, such as your address, is
identical across all your submissions
 The high domain authority of these sites also make them a
great “buffer” for low quality links

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Local Library Listings
 For local businesses…check to see if your library has a
business listing. If so, get in touch with them and get listed.
 This is a highly-relevant, high-authority, local link. And it
should be fairly easy to get.

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Local Chamber of Commerce
 Similarly to the local library listing, the local chamber of
commerce can be a great place to get a link

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Purchase Links
 You can often find great links that you can simply purchase
(often a very cheap and effective method).
 You can find link sellers on forums such as Digital Point that
offer a wide variety of niches
 Seek out relevant sites that are already linking to others and
get a link as well.
 Seek out relevant sites that are not directly-competing and try
to get a link even if they aren’t already linking to someone
else (sometimes they will want compensation, but every so
often you might get lucky and get a free link)
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Swap Links
 Rather than purchasing links, find strategic partners with
whom you can exchange links (they link to you, you link to
them).
 Find websites that are ranking highly for relevant terms that
have blog rolls.
 Reach out to sites that aren’t already linking to others with an
exchange offer and explain the SEO benefits.
 Works best with “strategic partners” – websites related to
yours but not directly competing.
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Forum Signature Links
 Join forums that are relevant to your industry.
 Establish yourself by joining discussions and adding value.
 Most forums allow you to add signature links once you have
reached a certain level (a minimum number of comments for
example).
 Create an SEO-optimized signature link
 Gives you an SEO benefit plus gives you the potential of driving
traffic directly to your website.

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Give Testimonials
 If there is a software, tool or resource that you use and love,
provide a testimonial.
 Testimonials provide social proof so most sellers love to
receive them.
 Many will provide a link back to your website along with your
name when citing your review.

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Submit to Website Evaluation
 Submit your URL to website evaluation/analysis sites.
 Don’t necessarily take the analysis seriously, many of these
sites aren’t very accurate
 Most of these sites will create an analysis page for the URL
you have submitted – giving you link from what is usually a
fairly high domain authority site.

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Create Infographics
 Infographics tell a story visually.
 Infographics are HOT.
 High quality sites are much more likely to re-publish an
infographic than just copy and paste your content.
 They will also link back to you as the originator of the
infographic.
 Increase the likelihood of the infographic being spread by
submitting it to infographic directories/marketplaces such as
visua.ly.
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Provide Images
 Provide original images that people are likely going to want to
use.
 For example, bring a camera to an industry event or
convention and snap lots of pictures.
 Publish the images afterwards and give people the right to
use the images in exchange for a backlink.
 Combine this with outreach – there will be many “summaries”
that will get published after large events…help the publisher
out by providing images.
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Donate to Charity
 Charities provide a great linking opportunity (along with a
great way to build your brand name).
 Many will link to you as a donator.
 If they don’t do it by default, you can always ask.
 It doesn’t have to be a large donation, just $10 can get you a
link from a very high-quality website.

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Video Descriptions
 Include links in video descriptions on platforms such as
YouTube
 Because YouTube has an extremely high domain authority
(coupled with the fact that it is owned by Google), it is fairly
easy to rank YouTube videos
 A description link for a video optimized for specific keywords
is both extremely high quality when the video is ranking well
and extremely relevant

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Wiki Backlinks
 There are countless wikis that you can leverage for backlinks
 Submit optimized articles with backlinks
 You can find submission services for extremely cheap on
Fiverr

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Contest Sponsorships
 Contest sponsors are usually listed…and this can get you a
backlink
 A well organized contest by a reputable organizer can help
you get a high-quality backlink along with a lot of brand
awareness
 This also helps you leverage someone else’s audiencebuilding efforts

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Easy .edu Links
 .edu backlinks are extremely powerful due to the inherent
authority of the domain extension
 You can get yourself some help (paid or free) by offering an
internship position to college students
 Submit the position to university job boards along with a link
to the your site
 You will likely link to the internship/job description page, so
link out to other pages from that page to get the most bang
for your buck
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Leverage Student Blogs
 Another great way to get an .edu link is to take advantage of
student blogs
 Many universities offer space for students to have their own
blog on the university site (or sub-directory).
 Find a student with a blog and pay them to include a post
with a contextual backlink to your site
 This shouldn’t cost very much…students need their beer
money 

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Speak
 Speaking is not only a great way to build authority and gain
brand exposure, but it’s also a great way to get backlinks
 Speakers get listed on event sites. And the listing should
include your link along with your other information
 Great way to get industry-relevant links (and drive some
direct traffic as well)
 Also a great way to get .edu or .gov links if you can get the
gig

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Wikipedia
 Create an in-depth industry resource
 Edit existing Wikipedia listings and cite your resource
 If you or your company already have some notoriety then
create a listing about yourself
 Don’t write your own…have someone else do it for you.
This will ensure you pass the “bias” test for posting.

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Copy & Paste Protection
 The demand for content is increasing daily
 There are many sites that will do little more than steal your
content through copy & paste
 Use a tool like Tynt (tynt.com) to protect your content from
copy & paste theft
 People can still copy & paste…but the copied content will
include a link to the original source
 Likewise, always include links to other pages within your
content. This is good for internal link structure as well as
copy & paste protection.
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Hire Us!
 Search engine optimization can be very technical and
involves both on-page and off-page elements.
 Building backlinks is just one aspect, albeit a very important
one (though even just this one element is very technical).
 If you want effective search engine optimization to increase
your rankings and increase your sales, contact us today by
going to our site:
Cleveland SEO: http://www.contentstrategyhub.com/clevelandseo-service
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Cleveland SEO Company Presents: 36 Link Building Strategies

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Cleveland SEO Company Presents: 36 Link Building Strategies