Andy Abend

Greater Atlanta Area, GA United States

Marketing Strategy and Analytics

I help companies improve their marketing results before determining if they need to increase their marketing investment. This is accomplished through greater customer insight, market analysis, analytics and brand relevance. Industry experience in CPG, Higher Education, Professional Services, Technology, Healthcare, B2B, Travel, Luxury Goods, Real Estate, Home Services, Entertainment. Specialties: Analytics, Consumer Insight, Communication Audits, Strategic Planning, Qualitative Research, Quantitative Research, Ethnography, Social Strategy, Social Marketing, Shopper Marketing, Corporate Branding & Messaging