SEO Basics
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Will Hanke covers the basics of SEO in his session at the 2009 MarketSTL Conference
![What is SEO? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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SEO Basics
- 1. Will Hanke What is SEO and How Can it Help My Business?
- 6. Onsite Optimization: Keywords What keywords do your customers use to find you?
- 8. Optimizing The Customer Experience
- 9. Offsite Optimization – Links, Community and Social Media
- 10. Offsite Optimization - Backlinks
- 11. Community / Social Media
- 12. OK, How Can SEO Help My Business?
- 13. Measuring Your Results - Analytics
Hinweis der Redaktion
- TEACHING the search engines about your business/industry Getting the search engine’s ATTENTION Obviously this is a 10,000 FOOT VIEW of seo
- In other words, if you sell blue widgets, you want to be the first website that comes up when someone searches BLUE WIDGETS
- People are looking for your product or service. There are small time MOM and POP stores that are KILLING their competition online
- Keyphrases GEO Specific or National? Avoid buzzwords Commonly misspelled phrases/words
- Search engines can’t see flash, they can’t see images CONTENT is the name of the game in order for them to LEARN about your site
- Make your website pleasing to the eye Make your customers have a HAPPY EXPERIENCE Optimizing the site for the BEST RESULTS
- Best links are ONE WAY Links are a VOTE for your website
- Building a community for your business goes beyond your website. FORUMS Writing ARTICLES
- Track your calls from your website. See which campaigns are working, which aren’t.