1. Get more info on this report!
Online Yellow Pages Markets 2009-2010
December 4, 2009
In its third edition, Online Yellow Pages Markets 2009-2010 reports on the state of the
online yellow pages industry in 2009. But even more important than providing a clear
understanding of the current market condition, this report offers exclusive perspective
on how yellow pages publishers need to position themselves for future growth in the
dynamic online medium.
Use Online Yellow Pages Markets 2009-2010 to:
Gain access to Simba’s exclusive data on current online yellow pages market
size and structure
Understand the structure of partnerships between yellow pages publishers and
search engine giants, such as Google and Yahoo!
Benchmark your own online initiatives against those of your competitors
Target realistic online yellow pages revenue growth for your company
Identify potential partnership opportunities And more!
The report includes growth rates, forecast, information on companies, revenues and key
executives.
Additional Information
Stamford, CT-Dec. 2, 2009-Internet yellow pages spending is projected to increase
17.4% to $1.83 billion in 2009, accounting for 11.1% of total yellow pages market
revenue, according to Online Yellow Pages Markets 2009-2010, a new report
released today from media industry forecast and analysis firm Simba Information. The
report examines the industry with a focus on Internet yellow pages publishers, pure-play
Internet yellow pages sites as well as search engines, which have rolled out local
search features to compete with Internet yellow pages sites

2. The report projects online ad sales will continue to grow in double digits in 2010. “The
industry faced its darkest days in 2008 and much of 2009 with a collapsed U.S.
economy that weakened small and medium sized businesses, two large RBOC
publishers that declared bankruptcy and an environmental movement that drew national
attention, putting the publishers on the defense. But it is not all bleak: there is a gradual
recovery of a little more than 1% projected for 2010,” said David Goddard, lead author
of the Simba study. “Fortunately for the yellow pages industry, publishers recognized
the opportunity of Internet yellow pages a few years ago and invested in the online
operations; it is now paying off, especially for AT&T Advertising Solutions, the largest
RBOC, and Yellowbook, the largest independent.”
Online Yellow Pages Markets 2009-2010 includes industry revenue forecasts, industry
usage figures and comprehensive profiles of leading companies.
For more information visit www.simbainformation.com or contact David Goddard at
203-325-8193 x105.
About Simba Information:
Simba Information is widely recognized as the leading authority for market intelligence
in the media and publishing industry. Simba's extensive information network delivers top
quality, independent perspective on the people, events and alliances shaping the media
and information industry. Simba provides consulting and reports that offer key decision-
makers at more than 15,000 client companies around the globe with timely analysis,
exclusive statistics and proprietary industry forecasts. For more information, please visit
www.simbainformation.com.
Table of Contents
Methodology
Executive Summary
Chapter 1: Size of the Online Yellow Pages Market
Introduction
Yellow Pages Market Overview
Market Segments and Key Players
Internet and Print Usage
Table 1.1: Statistical Summary of the Yellow Pages Industry, 2003-2008
Table 1.2: Print, Internet Share of Yellow Pages Market, 2007-2010P
Table 1.3: Revenue Growth in All U.S. Advertising Media, 2006-2009P
Table 1.4: Online YP & YP Local Search Compared to Internet and All
Advertising, 2006-2009P
Table 1.5: Publishers’ Percentage of Online Revenue, 2007-2009P

3. Table 1.6: Yellow Page References, 2006-2008
Table 1.7: Print Yellow Pages References, Top 20 Headings, 2007-2008
Table 1.8: Internet Yellow Pages References, Top 20 Headings, 2007-2008
Chapter 2: Online Yellow Pages Market Dynamics
Types of Online Yellow Pages
Top Print Publishers in the Online Yellow Pages Arena
Ambassador Media Group
AT&T Advertising Solutions
Idearc Media
Ogden Directories
Phone Directories Co.
R.H. Donnelley
User-Friendly Phone Book
Valley Yellow Pages
White Directory Publishers
Yellowbook
Search Engine Local and Yellow Pages Providers
IAC
Google
Local.com
LookSmart
Yahoo!
Table 2.1: Estimated Internet Yellow Pages Traffic for Select Publishers, 2007-
2008
Table 2.2: Sources of Incumbent Online Directory Listings
Table 2.3: Internet Sites and Internet Yellow Pages Publishers That Power
Them, 2008 17
Table 2.4: Key Internet Alliances in Yellow Pages Industry
Chapter 3: Forecast & Conclusions
Internet Market Forecast
Print Publishers Online Growth
Users and Content
Table 3.1: Internet Yellow Pages Advertising Revenue, 2006-2009P
Table 3.2: Internet YP Revenue Compared to Total YP Revenue, 2006-2010P
Chapter 4: Profiles of Leading Print & Internet YP Providers
Ambassador Media Group
AT&T Communications
Idearc Media
Ogden Directories
Phone Directories Co.
R.H. Donnelley
User-Friendly Phone Book

4. Valley Yellow Pages
White Directory Publishers
Yell Group
Chapter 5: Profiles of Leading Search Engines and Suppliers
Ask.com
Google
infoGroup
Local.com
LookSmart
Yahoo!
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