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Career College Instructional Materials Market 2009
April 7, 2009
In the Career College Instructional Materials Market 2009 report, Simba Information
examines one of the fastest-growing segments in higher education—the career college,
or for-profit postsecondary segment.
In signature Simba Information style, this new report focuses market intelligence on the
current use and potential growth opportunities for instructional materials in the career
college segment.
This report offers decision-makers a current portrait of the career college segment,
historical grounding in the larger higher education market and projections for the future
of the market segment.
Topics include:
Segment opportunities in terms of enrollment and discipline offerings;
Segment growth potential and challenges from traditional higher education
delivery models;
Opportunities for traditional print and online materials;
How instructional materials are purchased;
Who makes purchasing decisions.
Segment growth drivers, including the need for remedial materials and custom
publishing solutions.
Who‟s Who among career college providers.
The Career College Instructional Materials Market 2009 report is an essential market
intelligence tool for publishers, editors, marketing, business development and
investment professionals who need to understand the business strategies that currently
drive this important segment of the higher education publishing industry and the
strategies, challenges and opportunities that will drive it through the complex economic
climate of the near future.
Additional Information

2. Stamford, Conn. - April 8, 2009 - Students, educational publishers, and investors are
flocking to career colleges, an industry valued at $18.3 billion in 2008. The new strategic
education market report, Career College Instructional Materials Market 2009, released
today by Simba Information, examines the landscape of this growing higher education
segment, composed of more than 2,800 for-profit postsecondary institutions, or career
colleges, in the United States.
“This segment has become a key market for educational publishers, who frequently
forge alliances with school operators to develop customized and specialized learning
materials for students,” said Kathy Mickey, senior analyst/managing editor of Simba‟s
Education Group. “Moreover, because of the popularity of online learning in this
segment, career colleges have become a hospitable environment for digital learning
materials.”
The report examines the overall career college segment and—through the prism of the
13 leading firms on the Simba Information Career College Index—-delineates particular
pockets of growth.
This important niche—-which is not addressed by traditional public and private colleges
and universities—-offers focused, career-oriented programs and flexible schedules for
nontraditional students, thus opening up new market opportunities for publishers and
marketers of educational materials.
The report examines:
Enrollment patterns in spite of—or because of—the recession;
Changing student demographics;
Disciplines that are attracting students;
Outlook for expansion geographically and programmatically.
TABLE OF CONTENTS
Table of Contents
Methodology
Executive Summary
Career College Instructional Materials Market 2009
Overview
Strong Enrollment Growth
Demand for Skilled Workers
Nontraditional Students Drive Enrollment
Specialized Training and Retooling Skills
Diverse Student Body
Changing Demographics
Simba Information Career College Index

3. Economy Impacting Enrollment
Online Is Attractive Option
Retention Is Focus
Lighter Course Loads
Revenue of Simba Index Firms Grew 15.2% in 2008
Moving into 2009, Education Management Sees Growth
Capella Introduces New Programs
Career Education Grapples with Culinary Enrollment
Corinthian Colleges Continues New Start Growth
Career College Market Structure
Strongest in Associate Degrees
Strong Growth in Master‟s Degree Offerings
Skills-Oriented Disciplines Offered
Business Administration Leads Discipline Offerings
Allied Health on the Rise
Public Safety Offerings Include Homeland Security
Culinary Arts, Arts & Design Stumble
Online Leads Growth
New Online Offerings
Instructional Materials
CourseSmart Signs Distribution Deal with Ed Map
Asynchronous Technologies Most Widely Used
Online Appeal in Certain Disciplines
Online Courses Attract the Military
Career Colleges Operate Bookstores
Outlook
Tuition Trends
Private Lending Dries Up
„No Material Impact‟ on Enrollment
Career Colleges Take Steps to Ameliorate Credit Crunch
Student Debt Load
Career Colleges See Benefit in Greater Federal Support
Weak Economy Higher Enrollment
Postsecondary Competitions Heats Up
Expansion of Programs and Locations
International Expansion
Improving Marketing Initiatives
Focus on Customer Service
Who‟s Who
American Public Education
Apollo Group
Capella Education
Career Education Corp.
Corinthian Colleges
DeVry Inc.
Education Management LLC

4. Grand Canyon University
ITT Educational Services
Kaplan Higher Education
Lincoln Educational Services
Strayer Education
Universal Technical Institute
Table 1: Number of For-Profit Postsecondary Institutions, 2007-2008
Table 2: Enrollment Growth at For-Profit Institutions, 1980-2006
Table 3: Degrees Conferred at For-Profit Postsecondary Institutions by Level,
Gender, Race/Ethnicity, 2006-2007
Table 4: Simba Career College Index Enrollment Winter 2008 vs. 2007
Table 5: Simba Career College Index Financial Results, 2008 vs. 2007
Table 6: Number of For-Profit Post-Secondary Institutions by Degree-Granting
Status, 2007
Table 7: For-Profit Postsecondary Degrees by Level, 1995-1996 vs. 2005-2006
Table 8: Enrollment Data by Degree Level, ACICS-Accredited Institutions, 2008
vs. 2007
Table 9: ACICS-Accredited Institutions by Credential Level, 2008 vs. 2007
Table 10: Top 10 Programs by Number in ACICS-Accredited Schools, 2008 vs.
2007
Table 11: Top 10 Programs by Enrollment, ACICS-Accredited Schools, 2008 vs.
2007
Table 12: Distance Education Activity, 2006-2007
Table 13: Average Tuition, Fees, and Cost of Books and Supplies at For-Profit
Postsecondary Schools, 2005-2006 vs. 2007-2008
Table 14: Average Published Tuition and Fees for Undergraduates, 2008-2009
vs. 2007-2008
Table 15: Percentage of Federal Aid Funds Going to For-Profit Postsecondary
Schools, 2006-2007
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