Market Research Reports, Inc. has announced the addition of “Smartphone Trends in Latin America: The Impact of Government Policies and Regulatory Intervention” research report to their offering. See more at- http://mrr.cm/4We
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Introduction to Report
Launch Date: April 30, 2015
Number of Pages: 40
Geography Coverage: Latin America
Available Format: PDF
Price For Single User License: USD 1,195
Price For Site User License: USD 2,390
Price For Global User License: USD 3,585
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
Smartphone Trends in Latin America: The Impact of
Government Policies and Regulatory Intervention a
Telecom Insider Report, examines and sizes the handset
and smartphone markets at the global and Latin American
levels.
The report discusses the major handset-related
regulations implemented in the region, and it then
presents case studies of Argentina, Brazil, Colombia,
Ecuador, Peru and Venezuela, analyzing the impact of
imposed regulations. The report concludes with a
summary of key findings and a set of recommendations.
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Key Findings:
Imposing hefty duties on handset imports is a viable
option to foster local industry growth.
The reason the adoption of smartphones, and
particularly LTE-enabled smartphones, is important is the
positive impact these devices can have on ARPS levels.
In Latin America, the higher price of LTE-capable
smartphones remains a major inhibitor to mass LTE
adoption.
The deployment of LTE networks is in full swing in most
major Latin American markets, but service adoption
remains low. Mobile operators are under a lot of pressure
to offer LTE-capable smartphones at affordable prices, to
get a critical mass of subscribers and more quickly recoup
their LTE investments.
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Key Findings Continues…
It is crucial for mobile operators to be able to
expeditiously procure enough smartphones to support
the rollout of new technologies (e.g., LTE).
In Venezuela, for instance, the adoption of LTE services
has been muted, mainly because of the unavailability of
LTE-capable smartphones.
In Ecuador, if not revised, government-imposed quotas
on mobile handsets imports will negatively affect LTE
rollout efforts by the country's largest mobile operators
Claro and Movistar, which were recently granted
additional spectrum for the deployment of their LTE
networks.
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Key Findings Continues…
Regulators across the region are increasingly resorting to
banning the selling of carrier-locked handsets and forcing
carriers to unlock all previously sold, with the goal of
fueling competition at the service layer.
Banning the selling of locked handsets in itself doesn't
change the structure of the market, but it helps level the
playing field in the mobile segment.
In Peru, the SIM lock removal, coupled with
improvements in the mobile number porting process, has
helped smaller operators Entel and Bitel to steal
subscribers from incumbent operators Movistar and
Claro.
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Reasons To Buy
This Telecom Insider helps executives build proactive,
profitable growth strategies by offering comprehensive,
relevant analysis of the handset sales regulatory
environment in Latin America.
The report offers a wealth of data on handset and
smartphone sell-through in Latin America, with a focus on
the region's major markets: Argentina, Brazil, Chile,
Colombia, Ecuador, Mexico, Peru and Venezuela.
The report is designed for an executive-level audience,
boasting presentation quality that allows it to be turned
into presentable material immediately.
The broad yet detailed perspective will help operators,
handset vendors and other telecom industry players to
succeed in the challenging mobile telecommunications
market in Latin America.
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Report Coverage:
1. Introduction: Handset sell-through trends
2. Mobile handset sell-through - Global
3. Mobile handset sell-through - Latin America
4. Smartphone sell-through - Latin America
5. Handset-related regulation in Latin America
6. Removing the SIM lock
7. Outlaw tying service contracts with handsets
8. Import quotas and tax benefits on handsets
9. Market detail: Case studies
10. Peru, Colombia, Venezuela, Ecuador, Brazil, Argentina
11. Key findings and recommendations
12. Appendix: Acronyms and definitions
For more details regarding Report coverage see the last slide
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Company Coverage: (Partial List)
1. Telefonica
2. Movistar
3. Vivo
4. America Movil
5. Claro
6. Entel Peru
7. Bitel Peru
8. Apple
9. Samsung
For more details regarding company coverage see the last slide
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How To Buy This Report?
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