The report provides analysis of the potential for marketing within the very important the rural and less affluent demographic, which is a very important segment due to the large population of users in that class. The report provides market projections for various key aspects within mobile marketing including mobile VAS usage and mobile user behaviors. The report concludes with strategic recommendations critical for anyone within the Indian mobile marketing ecosystem.

1. Category : Mobile Marketing, telecom
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2. Introduction to Report
 Launch Date: 9th October, 2012
 Number of Pages: 73
 Geography Coverage: India
 Available Format: PDF
 Price For Single User License: USD 995
 Price For Site User License: USD 1,865
Price For Global User License: USD 2,995
 Delivery Time: Within 24 Hours (During Working Days)
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3. Overview of The Report
India has
world's third-
largest
Internet user-
base at over
137 million
The Indian
middle class Currently 930
consumer is million
anticipated to cellular phone
grow to 300 users.
million
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4. Report Findings :
Mobile Ad Spending will reach INR 1725.64 by
1.
2017
77% of Mobile Internet User are heavily using
2. Apps to ease their daily lives
73% of Mobile Subscriber performing multiple
3. function in mobile while they watching TV
3G subscriber will grow by 30% CAGR in coming 5
4. years and continue to be important to mobile
marketing
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5. Report Coverage:
 Indian mobile marketplace overview
 Mobile marketing paradigm and prediction on India
market
 Customized mobile marketing ecosystem in India
 Competitive business advantage of entering in India
mobile market
 Emerging trends of India mobile market & business
potentials
 Real growth drivers of Indian emerging mobile market
space
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6. Report Coverage Continued:
 Indian mobile market challenges
 case studies on India market
 rural mobile marketing approach in India
 India mobile market projections
 Strategic recommendations for eco-system market
player.
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7. Target Audience:
 Mobile network operators
 Mobile marketing companies
 Brands and advertising agencies
 Media, portals, and online news
 Enterprise companies of all types
 Application and content providers
 Government and regulators in India
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8. Companies Covered:
 Airtel  Google
 Britannia  HandyGo
 Cadbury's  mGinger
 Coca Cola  Mobile2Win
 Cricket Nirvana  Motorola
 Domino's  Nike
 Dove  Reebok
 Facebook  Reliance Mobile
ThumsUp  Sprite
Vodafone  Standard Chartered Bank
Tata DoCoMo
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9. How To Buy This Report?
Visit following URL to see Table of Content and purchase
this publication:
http://www.marketresearchreports.com/mind-
commerce/mobile-marketing-india-opportunity-
analysis-and-forecast-2012-2017
About Market Research Reports
Market Research Reports provides a customized set
of reports from reputed Publishers, built on the
intelligence available within organizations and
leverages on our motto of “Intelligence Redefined”.
Contact : Amitava Sen
Email : info@marketresearchreports.com
Phone: +91-8762746600
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