This report provides the current size of the marketing and advertising budgets of global oil and gas industry suppliers and how spending by global oil and gas industry suppliers will change, providing an insight into global marketing behavior. For more information visit: http://www.marketresearchreports.com/icd-research/global-oil-and-gas-survey-2013-2014-market-trends-marketing-spend-and-sales-strategies
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Introduction to Report
Launch Date: June 6, 2013
Number of Pages: 161
Geography Coverage: Global
Available Format: PDF
Price For Single User License: USD 2,000
Price For Site License: USD 4,000
Price For Global User License: USD 6,000
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
This report includes key topics such as
media channel spending outlooks, media
budgets, marketing agency selection
criteria, business challenges, and sales
tactics of leading suppliers within the
global oil and gas industry.
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Research Findings
The average size of the annual marketing budget of
global oil and gas industry supplier respondents stood
at US$2.5 million in 2012, a figure that increased to
US$3.5 million in 2013.
Analysis of the industry outlook and explores how
opportunities and demand are set to change in 2013-2014.
The 'ability to target specific audience niches', 'strategic and
tactical consulting', and 'flexibility in customizing services' are
considered the most important factors by global oil and gas
industry suppliers.
Middle East, Brazil, India, China, and Indonesia are the
important emerging markets to offer growth in 2013.
Oil and gas industry supplier respondents from companies
operating in Asia-Pacific indicated the highest average budget
of US$6.1 million in 2013.
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Topics Covered in Report
1. Global Oil and Gas Industry Dynamics
2. Global Oil and Gas Industry Market Growth
Outlook
3. Threats and Opportunities for the Global Oil
and Gas Industry
4. Global Oil and Gas Industry Buyer Spend
Activity
5. Global Oil and Gas Industry Procurement
Behaviors and Strategies
For more details regarding Report coverage see the last slide
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