The report says In growth terms, the highest performing region in 2011 was the fledgling Africa market, followed by Latin America, albeit off still modest volume levels. Mexico, the region's key iced/rtd coffee drinks market (63% share), picked up in 2011 boosted by the intensifying competition in retail. MENA again registered buoyant increase, but category presence remains niche across the region. West Europe also recorded a double-digit performance, with strong contribution from the key volume market, Germany (56% of regional consumption)

1. Category : Food &
Beverages
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2. Introduction to Report
 Launch Date: 15th December, 2012
 Number of Pages: 566
 Geography Coverage: Global
 Available Format: PDF
 Price For Single User License: USD 15,900
 Price For Site User License: USD 15,900
Price For Global User License: USD 15,900
 Delivery Time: Within 24 Hours (During Working Days)
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3. Key Features and Benefits :
• Data includes iced/rtd coffee drinks consumption
volumes (million litres and litres per capita) from
2006 to 2011, plus forecasts to 2015 by country.
• Percentage markets shares are provided for
segmentation data, packaging data and distribution
(2010 and 2011 actuals, plus 2012 forecasts).
• Leading companies' market shares for 2010 and
2011 are provided.
• A market valuation is provided for each country
and, where applicable, new products in 2011 are
identified by country.
• Supporting text includes commentary on current
and emerging trends, segmentation, packaging,
distribution, pricing/valuation and where
applicable, functional products and private label.
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4. Key Market Issues :
• Higher growth for iced/rtd coffee drinks continues
to be curtailed by both its premium pricing
positioning and, in some countries, by a lack of
tradition of consuming cold coffee
• Iced/rtd coffee drinks are subject to some
competition from the energy drinks category due to
the caffeine.
• Whilst there remains a strong bias to consumption
through on-premise channels at global level, off-
premise sales are slowly gaining share, aided by the
activities of the major producers, new entrants and
the retailers' response with Private Label
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5. Key Highlights :
1. Iced/rtd coffee drinks now represent the smallest
component of the soft drinks spectrum, having
been overtaken by energy drinks in 2011
2. Metal can continues to account for just under 40%
of all iced/rtd coffee drinks; although share is very
gradually being edged backwards.
3. Whilst carton still ranks as the second most
popular pack type, 2011 saw strong growth in PET
bottle usage (over 5%), driven primarily by the
popularity and range of size formats for iced/rtd
coffee drinks in the key Asia region
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6. How To Buy This Report?
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purchase this publication:
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l-icedrtd-coffee-drinks-report-2012
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