1. ANNOUNCEMENTS ON RAILWAY STATIONS
Activity:
Promotional announcement of the brand or new endeavor by the brand on railway stations to grab
maximum attention.
Objective:
To promote the brand by generating maximum awareness through interesting announcements.
Target audience:
Common people of the city that travel by local trains on daily basis.
Duration & area of coverage:
10-20 second audio clips played 2-4 times within the duration of 30 minutes as per the requirements of
the client, conducted under the supervision of our representatives in the control room.
The audio clip could be played on all the stations at:
Central line: Karjat/ Kasara – Mumbai CST
Western line: Virar – Churchgate
Harbour line: Panvel- Mumbai CST

2. Benefits:
Caters over 2 crores approximately, of ‘aam janta’ (common people) that travel by local trains
on daily basis.
Covers almost all the age-groups
Successfully generates curiosity among the masses leading to easy recall and in-turn meeting
the objective.
With the choice & flexibility of time duration and frequency, it’s easier to cover different
individuals at different timings (For e.g.: Morning time: office goers; afternoon: school & college
students; evening: office people etc)
Cost effective.
Un-avoidable unlike television and radio ads.
Being in a colloquial medium, it is easier for common people to connect with it.
Our Work:
Below are the links to the audio and video clips of the railway announcements for our clients like DANCE
INDIA DANCE (DID) & MC DONALD’S. (Copy and paste the links in the address bar to get a better idea.)
RAILWAY SPOT for “MC DONALD’S MC VALUE LUNCH “
Audio:
Video: http://www.youtube.com/watch?v=IPaC8DnIudE&feature=email
RAILWAY SPOT for “DANCE INDIA DANCE “
Audio: http://yourlisten.com/channel/content/117992/Railway_Announcement_?rn=vy4ytsmyyeio