Picture Perfect Marketing for Real Estate
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Karlton Utter of Better Homes and Gardens Real Estate LLC, shares how to increase your SEO and drive new business to your website. Plus, Karlton shares some cool new apps that support your Instagram and Pinterest accounts. Find recorded webinar at http://learn.marketleader.com/display/learning/Pinterest+and+Instagram+for+Real+Estate
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Picture Perfect Marketing for Real Estate
- 1. learn.marketleader.com Picture Perfect Marketing Pinterest and Instagram for Real Estate Host: Shannon Shimabukuro Sr. Market Leader Trainer
- 2. learn.marketleader.com Meet Our Featured Expert Karlton Utter Better Homes and Gardens Real Estate Director, Learning Technologies and Solutions Twitter: @karltonutter Instagram: @karltonutter
- 4. learn.marketleader.com What is your job as a real estate professional?
- 5. learn.marketleader.com What sells more… A crummy product that everyone knows about vs. A great product that no one knows about? It’s all about the Marketing
- 6. learn.marketleader.com REALTOR® MARKETING EXISTS FOR ONE PURPOSE: TO GET THE REAL ESTATE CONSUMER TO COME TO YOU
- 7. learn.marketleader.com Here is the Problem
- 9. learn.marketleader.com 9 Tips to Help You: • Creatively and effectively use Pinterest and Instagram to build a business presence • Drive traffic to your website, increase SEO value, and improve your social media marketing • Some cool apps What You Will Learn
- 11. learn.marketleader.com 11 Like other social networks, you can: • Follow other users • Share their content • Make comments, like pins or photos and tag users Image Sharing Social Sites
- 12. learn.marketleader.com 12 Think of it as: • A content curation platform • A bookmarking site, dream catcher, gift finder and social collaboration platform all rolled into one Pinterest: A Virtual Pinboard
- 13. learn.marketleader.com 13 Think of it as: • Mobile and online photo and video sharing social site • Capture and share any moment on-the-go • Share images in a visually dynamic way that quickly grabs the attention of your audience Instagram: Photo Sharing
- 15. learn.marketleader.com Why I love Pinterest
- 16. learn.marketleader.com 16 • Your latest blog post • Video • E-book • Listings • Answers to Buyer and Seller FAQ 1. Share Your Content
- 18. learn.marketleader.com 2. Create Unique Boards 1 8 18 Create boards that are not only specific to your niche, but also fun, engaging and unique to your business. Design a board that: • Shares your favorite restaurants and vendors • Free area attractions • Home décor and design ideas • Fun quotes made from your pictures • Images including quotes from your latest blog post
- 19. learn.marketleader.com Get Inspired 1 9 19 Look at other industry professionals to see how they’re using Pinterest. Use Pinterest Search:
- 21. learn.marketleader.com Research Boards Better Homes and Gardens® Real Estate Executive Partners Hyper-local boards!
- 22. learn.marketleader.com 3. Use the Pin-It Button 2 2 22 Use the Pinterest pin-it button to: Pin your latest blog, video or listings Don’t forget to click “edit” once you’ve pinned the item and add to your description the direct link to your article, video or photo.
- 23. learn.marketleader.com 4. Add the Button to Your Website 2 3 23 Pinterest offers two tools that make it easy for readers to share your content and connect with you on Pinterest. The ” Pin It ” and “Follow Me on Pinterest” button
- 24. learn.marketleader.com 5. Give a Sneak Peek Give a behind-the-scenes look into your business that includes: - Event or conference photos - A timeline that shows important dates within your business - Photos of the people that support your business - Blogs, photos, & other items that are favorites of your staff
- 25. learn.marketleader.com 6. Promote Listings 2 5 25 Share links to your property video, pictures and single property website sharing details about the property.
- 26. learn.marketleader.com Make Your Listing Appealing 2 6 26 • Use images that encourage sharing • Be descriptive • Share important details • Insert direct link
- 27. learn.marketleader.com What are the copyright issues? What is Safe to Pin? • Your own content • Content with correct attribution – pins that display lead back to original author • company branded content? – videos on YouTube, content from website, blog content Know the Legalities
- 28. learn.marketleader.com 1. Share Your Content 2. Create Unique Boards 3. Use the Pin-It Button 4. Add the “Pin it”/ “Follow me” Buttons to Your Website 5. Give a Sneak Peek into your business 6. Promote listings in a way that will promote sharing Pinterest Recap
- 33. learn.marketleader.com Showcase Your Listing 3 3 33 • Eye-catching image • Multiple images in a collage • Descriptions • Filters
- 35. learn.marketleader.com 35 • Enable the 'Photo Map' feature which will showcase where you've taken your photos and alert users in your area to your presence in that neighborhood Use Geo-Location
- 36. learn.marketleader.com • Just like Twitter hashtags, adding tags to your Instagram photos is a great way to find new followers and share your photos with more people • Keep them relevant and specific • Research best hashtags to use Use Hashtags
- 37. learn.marketleader.com 37 • Share a local event or Open House • Use an image from the listing or • A portion of your marketing material with the details Promote an Event
- 38. learn.marketleader.com 38 • Ask users to caption your photos • or determine the exact location shown in your photo – this could be a local restaurant or park. Create Conversation
- 39. learn.marketleader.com Market Update Multiple Shots Quick Tours Testimonials Congratulations Thank You Quick Message 15 Second Video
- 40. learn.marketleader.com • Showcase your listing in an eye-catching way • Enable the “Photo Map” to show where you’ve been • Find new followers using hashtags • Promote an Event • Create Conversation – “What should this caption be?” – “Where is this?” • 15 Second Video Instagram Recap
- 42. learn.marketleader.com Pinterest Tools PinPuff - http://pinpuff.com Determines “Pinfluence” – a measure of your popularity Reachli - http://www.reachli.com Easily post your content across multiple social networks Repinly - http://www.repinly.com/ Find the most popular pins, boards, and pinners on Pinterest.
- 43. learn.marketleader.com Tagstagram – http://www.tagstagram.com/ Quickly and easily find relevant and trending hashtags that you can copy and paste into your status. • Repost Whiz • Repost for Instagram • Overgram • Instaquote • Flipagram Instagram Tools
- 44. learn.marketleader.com • PicStitch - app • Over - app • InstaCollage - app • My Sketch - app • Facebook Camera – app • ElementFX - app • PicMonkey.com - website Photo Editing Apps/Sites
- 46. learn.marketleader.com Karlton Utter Pinterest: @bhgrealestate Instagram @bhgrealestate “Try Not. Do or Do Not. There is no Try.” - Jedi Master Yoda
- 47. learn.marketleader.com How to creatively and effectively use Pinterest and Instagram to build a business presence Drive traffic to your website, increase SEO value, and improve your social media marketing Some cool apps Today we learned:
- 48. learn.marketleader.com 1. Create Pinterest and Instagram accounts 2. Showcase your listings and create conversation-generating questions 3. Have a wonderful 4th of July! 1. (Consider wishing your contacts a happy 4th too!) Homework:
- 49. learn.marketleader.com No Power Hour Next Week Have a great 4th of July holiday!
- 50. learn.marketleader.com Connect with Karl on Twitter and Instagram: @karltonutter • Fill out post-class survey: To be emailed today’s notes • Visit Learn.MarketLeader.com to find recordings, notes, & more! • Customer Support: 1-877-450-0088
- 51. learn.marketleader.com Thank you for attending: Picture Perfect Marketing Host: Shannon Shimabukuro Trulia + Market Leader Senior Trainer Featuring: Karlton Utter Better Homes and Gardens Real Estate Director, Learning Technologies and Solutions
Hinweis der Redaktion
- Karlton Utter has the privilege of overseeing the national learning initiatives for Better Homes and Gardens Real Estate LLC as their Director of Learning Technologies and Solutions. A licensed NJ Real Estate Broker and Realtor, he has held positions in the industry that include office management, sales, marketing, public relations, communications, training, business development, and recruiting. Karlton uses his enthusiasm and real world experience to create an engageing and interactive learning environment. His underlying message is to build relationships through enhanced client experiences and increase production…while also having some fun.
- We live in a visual world. Kids are born knowing how to use an ipad.
- You are all fired. I will rehire you back but you now have two job descriptions. You are a marketing company & a sales professional.
- Think about this…How many of you had McDonald’s this month? Point made. You had options to go to other restaurants but McDonalds is familiar and they are always in front of you with their marketing.
- We target everyone and anyone. With social media, we know have the ability to select our target audience and create customized postings to engage them