This presentation takes us through some of the most creative and effective Direct Marketing and Direct Response campaigns, and reveals some rules which help us to break the existing rules and direct our mind to highly creative areas and new ideas. Some of the themes of this presentation:
* Don’t think DM, and create amazing Direct results
* Going out of digital to create surprising ideas for direct digital response
* Including PR as a key factor for successful direct concepts and ideas
* Destroying for creating, the” Shiva” principle in creativity
* Can we really draw the line between DM and the Non DM? does it make sense anymore?
Keynote Speaker: Yonathan Dominitz Founder of Mindscapes
56. Sabotage/ Removal
Remove or sabotage one of the existing
components of the
product / company / medium
and develop a communication idea
based on this apparent sabotage.
57. Sabotage/ Removal
product
product
Brand/company
Medium
World of Consumer
58. Sabotage/ Removal
product
product
Brand/company
Medium
World of Consumer
59. Sabotage/ Removal
product
product
Brand/company
Medium
World of Consumer