2. 2
Mobile marketing
“If your information is not available on a small screen, it
doesn’t exist for all the people that rely on their mobile
phones for access.”

3. 3
Mobile context: The reality
• Advertisers communicate their URL through TV
• 86% of people use mobile internet while watching television
• Many advertisers do not have a mobile site
• 30% of searches for restaurants comes from mobile
• Most restaurant websites are horribly useless through
mobile
• 77% of mobile searches are from home or work
• 79% of smartphone users uses their mobile in a shop for
product research
Source: Marketresponse

4. 4
Mobile and retail
“People are using the smartphone in the store as a complement
to what they’re doing. When you start to view the smartphone as
a complement to the purchase cycle, and as retailers understand
that, that number will only increase.” Bill Dinan (Telmetrics)

5. 5
Retail trends 2015
Are physical stores history and we buy only via our smartphone soon? Hereby the five key
trends in a row, from the point of view of the customer and retailer in 2015.
Online and offline blend
Two things that from the point of view of the customer appeared, until recently, two different
worlds grows closer: physical shops and webshops blend more and more to interactive shop
models, called ' interactive stores '.
Retail focuses on integrated systems
As the customer via all sales channels should be able to be operated, means that for the retail
sector that separately existing technologies (online and offline) to integrated systems need to
be bundled.
Smaller shops and larger online offer
Several studies, including the EHI-Institute from Germany, show that there is a trend of stores
with a smaller shop surface, but greater customer proximity. In parallel, the number of
interactive stores, as well as the online offer.

6. 6
Retail trends 2015
Personalized shopping experience
Retailers know their customers must be able to offer the desired buying experience. Customers
expect tailored information and so should the presentation in the shop to sex, age and, where
appropriate, be adapted even to the online buying habits.
Social camera in attendance
The so-called ' social ' cameras will find more in the future entrance in the retail sector. So their
customers can shop directly via social media experience to share it with others.
Source: Axis

7. 7
Mobile marketing for retailers

8. 8
First idea – mobile advertising
Location-based advertising (LBA)
is a new form of advertising that
integrates mobile advertising
with location based services. The
technology is used to pinpoint
consumers location and provide
location-specific advertisements
on their mobile devices.
Small Shops Big Fun can locally
advertise in the two or three
cities to announce the shopping
day.
First we start an awareness
campaign with a click to
calendar component and the last
two days we suggest to do a
location based campaign.

9. 9
Second idea – mobile couponing via SCOUPY
What is SCOUPY?
With SCOUPY follow your favorite App With brands, shops and restaurants. Then informs you
about all the new SCOUPY online and offline discounts, directory listings, coupons, money-back
actions and fun news of your favourites via notifications or email. With the Scoupy-App you see
immediately what actions and offers there near you can be found. With SCOUPY find and follow
your advantage every day!
The idea is to develop a specific environment for our program and the retailers in the SCOUPY app.
Of course this will be promoted via the SCOUPY app and which SCOUPY users can use during the
shopping day at shops who are participating the Small Shops Big Fun program.

10. 10
Second idea – Permision and Location Based Marketing
via SCOUPY
General information
With SCOUPY you can reach 750 000 potential consumers
There is a special retail concept how local retailers can only reach consumers in their region.
Retailers have their own company page on the SCOUPY platform with: information on hours of
operation, company photos and video! Their actions, addresses, reviews, link to the retailers
website, professional editing and DTP support and route planner.
But also push notifications to the fans of specific retailers.

11. 11
Third idea – A Spaarspot campaign
• Spaarspot primarily care for extra store visit.
• High conversion
• Spaarspot spot is an independent savings program, no
loyalty program
• Platform is campaign driven and also possible for
brands and small stores (chains)
• Customer behavior, profile data make it possible to
achieve the relevant target group
• Spaarspot complementary to existing loyalty/loyalty
cards
Idea is to develop a campaign with the Spaarspot team for
the Small Shops Big Fun program.
Spaarspot is a free mobile savings program that allows you with your smartphone can save points
while shopping, watching TV and on the go.
Points are redeemable for gift cards and other savings goals.

12. 12
Campaign at Spaarspot
Campaign concept
Some fifty locations in two different cities
(eg. Nijmegen & Arnhem) can be equipped
with an audio verification-beacon. Spaarspot
spot gives us these beacons on loan and are
by their dual function (combined technology
and low energy Bluetooth audio
authentication) the only of their kind. All of
these locations can be provided in our
databases on GPS coordinates based virtual
fences (so-called Geofence). We do this on
distance and of course no one is
experiencing some discomfort. Spaarspot
can detect savers that are nearby a retailer
and reward them by giving points.

13. Additional idea – develop a mobile loyalty program

14. Mobile loyalty – to increase store traffic

15. Mobile loyalty – to increase store traffic