Did you know that according to the online ad network, Chitika, users referred to your site from Facebook are nearly twice as loyal as those referred from Google? But the real question is how are you optimizing your search engine optimization (SEO) strategy to take advantage of social media to drive ROI? Mark Scholl, president of EnginePoint Marketing, and Jeff Ivany, interactive services director of Conrad Phillips Vutech, will answer these questions and more as they lead a discussion on Maximizing Search Engine Optimization with Social Media. Both bring deep experience working on SEO initiatives with major brands from Nationwide Children's Hospital, Honda, Goodwill Industries. You will walk away with: :: Direction and knowledge on how to effectively evaluate and streamline your own search and social media strategies. :: A basic understanding of the current search and social media landscape. :: How search and social media can work together to further leverage your interactive marketing objectives. :: Ideas on how to implement a combined search and social media strategy. Note: If you are interested in having someone from EnginePoint Marketing or Conrad Phillips Vutech present this topic at your organization or conference, please contact us. Our presentations are designed more for the personal touch with our presenters.

1. Search & Social Media Working Together to Drive Results

2. Introductions Jeff Ivany Interactive Service Director, Conrad Phillips Vutech Mark Scholl President, EnginePoint Marketing

4. Print

5. Interactive

6. Broadcast & MediaSelected Industry Experience

8. Search Engine Marketing

9. Search Measurement

10. Social & Emerging Media

11. Online Display AdvertisingSelected Industry Experience

12. Context Search Marketing Using search engines as a marketing channel via Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Social Media Using tools such as Facebook & Twitter for communication

13. April/May 2010 Chief Marketer

14. April/May 2010 Chief Marketer

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19. Research Phase

20. Purchasing Phase

21. Search Landscape

22. Social Landscape

23. Social Influence Social Media influences Search Larger amount of content to index Increased incoming links to a site Fresh content

24. SEO Influencers Twitter Facebook LinkedIn YouTube Flickr SlideShare Blogging

25. Social Influencing Search

26. Social Influencing Search SocialMention(http://socialmention.com)

27. Search Influence Search influences Social Media Trends outline conversations More content = more context

28. Working Together

29. Search Influencing Social Google Hot Trends (www.google.com/trends/hottrends)

33. Search/Social Audit Our Company Competitor A Competitor B Competitor C

34. Measurement Search can be effectively measured for ROI Social lacks refined methods of measurement

35. Search Analytics Social Media The WHAT The WHY Impressions/Clicks Attitudinal Cost per Acquisition Qualitative Click-Thru Rate Buzz Lift in Traffic Retweets Page Views Time Spent Sentiment Reach Visits

36. Remember Refresh content often Point Social properties to your website Don’t point Search campaign to social properties You can follow social media without being a content creator

37. Thanks! Mark A. Scholl EnginePoint Marketing® P: 304-1736 E: mscholl@enginepoint.com T: MarkScholl Jeff Ivany Conrad Phillips Vutech® P: 224-3887 E: Jeff@cpvinc.com T:JeffIvany