The Digital Academic
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Increase the impact of your research without risking your time, reputation or mental health using these tips from the popular Fast Track Impact training. More at: www.fasttrackimpact.com/resources
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The Digital Academic
- 3. Highly visible with you Google your name and institution Influential Actively reaching out Easily findable on Google but not many hits Useful (brings you benefits) How would you characterise your digital footprint? Large Small
- 4. Audit your profile Your institution profile Your other online identities Prune/cultivate your online identities Remove/make private non-professional selves Focus on platforms that give you most benefit for least time input e.g. auto- updating sites, for example… Curate your digital footprint
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- 9. Altmetric.com is great for identifying policy documents citing your research All forms of altmetrics tell you someone is interested in your research, but your task then is to find out why, and if they are benefiting to assess impact
- 10. Fractured digital identity? Option 1: Signpost where you want people to go from your top Google hit Where possible get rid of top results you’re not happy with and can’t edit to signpost elsewhere Curate your digital footprint Google Incognito search result from UKGoogle Incognito search result from Sweden
- 11. Fractured digital identity? Option 2: Bring coherence with your own website I use wix.com as it is very secure – with one of their templates you can make a site in hours Curate your digital footprint www.profmarkreed.com
- 13. Passive footprint Active online engagement
- 14. Three ways to achieving real-world impact via social media
- 15. What is social media? Put simply: What is social media? public conversations through digital media
- 16. Lower risk More passive Higher risk More active WatcherSign-posterContent generator
- 17. 1. What offline impacts do you want to achieve via social media? 2. Who are you trying to reach, what are they interested in & what platforms are they on? 3. How can you make your content actionable, shareable and rewarding for those who interact with you, so you can start building relationships and move the conversation from social media to real life? 4. Who can you work with to make your use of social media more efficient and effective? 1. Get yourself a social media strategy
- 18. Try an experiment: Try an experiment: How big is your news-shaped hole? Try replacing it with tailored (and if you wish, more balanced) news and other content via Twitter See if you become more efficient in your intake of news whilst adding value to your network Here’s the time saving I made… 2. Cut your working day via social media
- 19. Average week day news intake:Average week day news intake 90 minutes 35 minutes… …including active engagement & outreach via social media 0 10 20 30 40 50 60 70 Twitter Facebook LinkedIn
- 20. How I got 20,000 highly relevant followers in a year on 20 mins per day… (enabling Fast Track Impact to become the world’s largest impact training company without spending anything on advertising) 3. The numbers game
- 21. The numbers game 1. Set up a professional (project or thematic) account(s) from which you can promote research to specific audiences 2. Shop window: leave your 3 most representative and popular recent tweets at the top of your profile 3. Adopt a follow/unfollow strategy 4. Check out guidance in The Research Impact Handbook 3. The numbers game
Hinweis der Redaktion
- So, in writing this presentation I came across this amazing picture, well, really a graph of the Internet. Now, I’m not pretending to fully understand this graph, but in essence it’s made by plotting the connections between IP addresses, this map is of the Internet in 2003. Graph Colors: Asia Pacific - Red Europe/Middle East/Central Asia/Africa - Green North America - Blue Latin American and Caribbean - Yellow RFC1918 IP Addresses - Cyan Unknown - White I’m sure you’ll agree that the image is quite beautiful and fascinating to get some idea of how many connections there are in a region, because for the internet, and social media to have any impact on sustainability we need to know how many people we are reaching and where they are. I find this map easier to visualise.
- So, in writing this presentation I came across this amazing picture, well, really a graph of the Internet. Now, I’m not pretending to fully understand this graph, but in essence it’s made by plotting the connections between IP addresses, this map is of the Internet in 2003. Graph Colors: Asia Pacific - Red Europe/Middle East/Central Asia/Africa - Green North America - Blue Latin American and Caribbean - Yellow RFC1918 IP Addresses - Cyan Unknown - White I’m sure you’ll agree that the image is quite beautiful and fascinating to get some idea of how many connections there are in a region, because for the internet, and social media to have any impact on sustainability we need to know how many people we are reaching and where they are. I find this map easier to visualise.
- So, in writing this presentation I came across this amazing picture, well, really a graph of the Internet. Now, I’m not pretending to fully understand this graph, but in essence it’s made by plotting the connections between IP addresses, this map is of the Internet in 2003. Graph Colors: Asia Pacific - Red Europe/Middle East/Central Asia/Africa - Green North America - Blue Latin American and Caribbean - Yellow RFC1918 IP Addresses - Cyan Unknown - White I’m sure you’ll agree that the image is quite beautiful and fascinating to get some idea of how many connections there are in a region, because for the internet, and social media to have any impact on sustainability we need to know how many people we are reaching and where they are. I find this map easier to visualise.
- So, in writing this presentation I came across this amazing picture, well, really a graph of the Internet. Now, I’m not pretending to fully understand this graph, but in essence it’s made by plotting the connections between IP addresses, this map is of the Internet in 2003. Graph Colors: Asia Pacific - Red Europe/Middle East/Central Asia/Africa - Green North America - Blue Latin American and Caribbean - Yellow RFC1918 IP Addresses - Cyan Unknown - White I’m sure you’ll agree that the image is quite beautiful and fascinating to get some idea of how many connections there are in a region, because for the internet, and social media to have any impact on sustainability we need to know how many people we are reaching and where they are. I find this map easier to visualise.
- So, in writing this presentation I came across this amazing picture, well, really a graph of the Internet. Now, I’m not pretending to fully understand this graph, but in essence it’s made by plotting the connections between IP addresses, this map is of the Internet in 2003. Graph Colors: Asia Pacific - Red Europe/Middle East/Central Asia/Africa - Green North America - Blue Latin American and Caribbean - Yellow RFC1918 IP Addresses - Cyan Unknown - White I’m sure you’ll agree that the image is quite beautiful and fascinating to get some idea of how many connections there are in a region, because for the internet, and social media to have any impact on sustainability we need to know how many people we are reaching and where they are. I find this map easier to visualise.
- So, in writing this presentation I came across this amazing picture, well, really a graph of the Internet. Now, I’m not pretending to fully understand this graph, but in essence it’s made by plotting the connections between IP addresses, this map is of the Internet in 2003. Graph Colors: Asia Pacific - Red Europe/Middle East/Central Asia/Africa - Green North America - Blue Latin American and Caribbean - Yellow RFC1918 IP Addresses - Cyan Unknown - White I’m sure you’ll agree that the image is quite beautiful and fascinating to get some idea of how many connections there are in a region, because for the internet, and social media to have any impact on sustainability we need to know how many people we are reaching and where they are. I find this map easier to visualise.
- and when you design remember to keep PUV in mind. Social media campaigns should be Personal Create designs with a personal hook in mind – cultivate the feeling of personal relevance, Unexpected People like consuming then sharing new information through social media. Pique their curiosity and reframe the familiar. Visual Show, don’t tell. Photos, videos – synthesize your thoughts with quick visuals. Visceral Design your campaign to trigger the senses: sight, sound, etc. – tap into emotions